AUCMA, Haier, JDB, Sanyuan, Mengniu, Master Kong, etc. are leadingGood reputation of the year
On January 28, 2024, the "China Good Reputation" Index Evaluation Project (CBRI) held the 9th China Brand Reputation Annual Conference in Beijing. The theme of the annual meeting focuses on "Brand Development in the Era of Digital Economy". Leading experts from market supervision system, statistical system, Ministry of Industry and Information Technology, China Health Care Association, China Technical Supervision and Information Association, China Association of Social Welfare and Pension Services, China Medical News and Information Association, China Industrial Environmental Protection Promotion Association, China Consumer Magazine, Guotong Big Data and many other professional institutions and good reputation brand enterprises attended the annual meeting.
The picture shows a group photo of the guests at the 9th China Brand Reputation Annual Conference.
The picture shows the scene of the 9th China Brand Reputation Annual Conference.
The 2023 China Brand Reputation Index Report was released at this year's annual meeting. The report covers 50+ sub-categories of products in five categories, including maternity, infant and child, FMCG, consumer durables, life services, and digital economy, with a total of 500 brands on the list. Among them, leading brands such as Aucma, Haier, JDB, Sanyuan, Mengniu, and Master Kong won the 2023 Good Reputation Brand Award.
The picture shows the good reputation brand wall of the 9th China Brand Reputation Annual Conference.
Chen Wei, senior vice president of China Industrial Environmental Protection Promotion Association, delivered a keynote speech on behalf of the organizing committee. He pointed out that the power of a brand comes from word-of-mouth, and the foundation of word-of-mouth lies in quality. In the face of the new challenges and opportunities faced by brand development and word-of-mouth management in today's era, he proposed that brand building should be based on corporate culture, word-of-mouth management needs to build a comprehensive communication mechanism, innovation is the key driving force for the sustainable development of the brand, the prevention and response of brand crisis is an important part of brand management, and optimizing consumer experience is the core strategy of word-of-mouth marketing.
The picture shows Chen Wei, senior vice president of the China Industrial Environmental Protection Promotion Association, making a keynote speech.
Professor Xu Xianchun, a well-known statistician, used detailed data interpretation to analyze the basic characteristics of China's economic operation in 2023. He pointed out that from the perspective of production, economic operation has shown three important characteristics: first, the economic growth rate has continued to recover; Second, the growth rate of the secondary industry continued to recover, making an important contribution to the continuous recovery of economic growth; Third, the tertiary industry has performed prominently and contributed the most to economic growth. Xu Xianchun believes that in 2023, the contribution rate of net exports, real estate and other investment demand will drop significantly, and the stimulating effect on economic growth will be insufficient, which will greatly drag down China's economic development. However, consumption based on the digital economy has better supported economic growth to stimulate domestic demand. Among them, the contribution rates from the first to the fourth quarter were respectively. 8% and 80%, which have remained above 60% at all times, and among the three major demands, consumer demand has made a major contribution to economic growth in each quarter. Therefore, the digital transformation of various industries is imperative.
The picture shows the famous statistician Xu Xianchun making a keynote report.
Yang Hongcan, former director of the Enterprise Registration Bureau of the State Administration for Market Regulation, delivered a keynote report on "Seizing the Opportunity of the Digital Economy to Promote Enterprise Development". He was at the helm of our country for about 1600 million market entities are deeply concerned about the development of small and medium-sized enterprises. He believes that relevant departments should strengthen standardized supervision and promote the healthy development of industrial digital empowerment. He pointed out that it is necessary to start by establishing and improving industry standards and entry thresholds, strengthening the supervision of digital economy platforms, etc., to ensure fair competition in the market and the rights and interests of consumers. In addition, it is necessary to strengthen data security and privacy protection, and establish a sound data security management system to ensure that data is legal, secure, and controllable in the process of digital transformation. At the same time, strengthen the protection of intellectual property rights, enhance the fairness and order of market competition, and provide a good development environment for innovative enterprises.
The picture shows Yang Hongcan, former director of the Enterprise Registration Bureau of the State Administration for Market Regulation, making a keynote report.
Nan Ping, Secretary-General of the 2024 China Brand Reputation Annual Conference and former President of China Trademark Magazine, released the 2023 China Brand Reputation Index Report and announced the 2023 Good Reputation Brands. The report involves 50+ categories, dynamically collects and observes 5000+ brands, and the data cycle is 202301-12 months. After index calculation, a total of 500 brands were included in the final list. These brands on the list are divided into 50 product categories in five categories, including maternity, infant and child series, fast-moving consumer goods, consumer durables, life services, and digital economy. Among them, there are 14 product categories for maternity, infant and children's series, 15 product categories for fast-moving consumer goods, 15 product categories for durable consumer goods, 3 product categories for life services and 3 categories for digital economy. In addition, the report also summarizes the three major characteristics of brand reputation in 2023: the overall performance of domestic brand reputation is excellent; The promotion of brand reputation has become more and more significant since promotion; Negative public opinion has a deep damage to brand reputation.
The picture shows Nanping, Secretary-General of the China Brand Reputation Annual Conference, releasing the annual report and good reputation list.
Professor Xu Xianchun and Inspector Zheng Weihua presented the annual brand good reputation award to AUCMA, JDB and Sanyuan.
Director Yang Hongcan and Vice President Chen Wei presented the annual brand good reputation awards to Haier, Mengniu, Master Kong and Yastina.
Director of National Unification Big Data** presided over the 2023 annual dialogue session. During the dialogue, Sun Wenkai, Vice President of the National Institute of Small and Medium-sized Enterprises of Chinese University, Wang Kezhen, Vice President of China Consumer Magazine, Jiang Peifeng, Chairman of Digital China Communication Agency, Liu Li, Chairman of the Management Committee of Beijing Tengyu Law Firm, and Peng Qunguo, Director of Quality System and Standards of JDB Group, exchanged ideas on "Word-of-mouth Optimization - How to Choose a Good Brand with Consumer Satisfaction".
The picture shows the scene of the 2023 annual dialogue.
Zhang Zhiqiang, vice chairman and secretary general of the China Health Care Association, announced an important work led by the Chinese brand word-of-mouth research institute - "China's brand word-of-mouth e-commerce preferred product evaluation work". This work will be jointly implemented by professional institutions such as the China Association of Social Welfare and Pension Services, the China Health Care Association, the China Association of Technical Supervision and Information, and the Ministry of Industry and Information Technology. Zhang Zhiqiang pointed out that this work aims to comprehensively and in-depth evaluate the comprehensive performance of Chinese brands on e-commerce platforms, and provide consumers with a more professional and accurate reference for product selection. This is not only an affirmation and support for Chinese brands, but also a strong protection for the rights and interests of consumers.
The picture shows Zhang Zhiqiang, vice chairman and secretary general of the China Health Care Association, announcing the official launch of the "Evaluation of Preferred Products for Chinese Brand Word-of-Mouth E-commerce".
In 2013, the innovative method of Guotong Big Data Research Laboratory launched the world's first brand reputation data collection and research evaluation work, providing real and reliable dynamic brand reputation data to the society. Since 2014, China Quality Inspection Press, Shandong Science and Technology Press, Xinhuanet, Industrial Culture Center of the Ministry of Industry and Information Technology, China Association for the Promotion of Quality, China Trademark Association, China Search, China Medical News and Information Association, China Household Appliance Maintenance Service Association and other professional authorities have joined the project, and continuously held annual brand reputation conferences, adhering to the "openness, fairness, notarization, public welfare" principle of the four publics, after years of accumulation and precipitation, "China's good reputation" has become an enterprise in the era of digital economy. The authoritative basis for the scientific evaluation of brand reputation of products is the authoritative benchmark for brand development and people's consumption in the era of digital China.