Recently, a product called "Rose Air Conditioner" launched by Gree Electric Appliances has aroused widespread heated discussions on the Internet. This air conditioner was personally led by Dong Mingzhu and designed for newlyweds. However, this air conditioner was not only complained by netizens as old-fashioned, but also unsatisfactory in Gree's official *** sales. This phenomenon has led people to think about whether Gree is ushering in a "midlife crisis". Many netizens said that they could not afford to buy this air conditioner, thinking that the appearance was too old-fashioned and unacceptable. Netizens commented, some of which were even more hilarious. However, I personally believe that Gree employees are keenly aware of the problem and have adopted a masochistic marketing tactic similar to Wang's, which has further stimulated public attention. Although the current ** of this air conditioner is not affordable by young people, Dong Mingzhu's marketing strategy is very accurate, and this air conditioner does have market potential. Although young people don't have that much money, the elderly are more inclined to buy this pink air conditioner, and the elderly tend to have more spending power. For me, Dong Mingzhu's aesthetic is strikingly similar to my mother's, and it's no wonder, after all, they are peers. I even think that this air conditioner is very harmonious in a beauty salon. Dong Mingzhu said that this product is suitable for newlyweds, but in fact, I think it is more suitable for newlyweds over 50 years old. However, whether this air conditioner is popular or not is still inconclusive. I wonder what you think about this? Would you like such an air conditioner? If it were you, would you buy this air conditioner? What exactly caused Gree's "midlife crisis"? Feel free to leave your views and look forward to your participation.
As soon as the rose air conditioner was launched, it immediately sparked heated discussions among netizens. Many people have expressed their opinions about this product. One of the netizens even joked that "Rose Air Conditioner" reminds me of a screen name, flowers bloom richly, which is the same as the old-fashioned aesthetic of a 70-year-old lady. Some people also compared this air conditioner with the animation room of Gree mobile phone and Dong Mingzhu's confident style, laughing that both exude irresistible confidence and mysterious confidence. But to tell the truth, there is indeed a market for this product, and although there is not enough purchasing power for young people nowadays, for the elderly, such a look and design is more in line with their tastes. Moreover, older people tend to have more wealth. Dong Mingzhu's aesthetics are exactly the same as my mother's, which is really a tacit understanding between peers. Not to mention, this pink air conditioner is simply too harmonious to put in a beauty salon. Although Dong Mingzhu said that this product is suitable for newlyweds, I think it is more suitable for newlyweds over 50 years old.
In the face of netizens' complaints about "Rose Air Conditioning", we have to admire the inspiration and courage of Gree employees. Their insightful choice of masochistic marketing tactics, drawing an analogy between Gree's and Wang's cases, was undoubtedly impressive. Although the ** of this air conditioner is a bit expensive for young people, since Dong Mingzhu dares to price it so high, it shows that she is very confident in her grasp of the market. Although young people may not be able to afford it, older people are willing to pay for such an air conditioner with an exaggerated color. After all, the elderly pay more attention to the comfort and taste of home life, and at the same time, they also have more spending power. The resemblance of Dong Mingzhu's aesthetic taste to my mother's is amazing, and it is no wonder that she has achieved such brilliant results in the business world.
Based on the above, I think that although Gree's "Rose Air Conditioner" has been controversial on the Internet, its actual market positioning is in line with the design concept. Although the design is relatively old-fashioned, it may not meet the aesthetic requirements for some young consumer groups, but it is attractive to the elderly group. After all, older people are more focused on quality of life and material comforts, and they are relatively financially stable. Although this air conditioner has a higher **, it is not a problem for the elderly, who are more inclined to pursue comfort and taste. Although the masochistic marketing strategy of Gree employees may seem risky, it can actually further increase the public's attention to the product and trigger discussion and evaluation of the product. Overall, although this air conditioner is not suitable for all consumers, its market potential cannot be underestimated.
All in all, whether it is Gree's "mid-life crisis" or the evaluation of "Rose Air Conditioner", different people have different opinions. However, such controversies and discussions are an opportunity for Gree, both in terms of brand promotion and marketing. After all, in this competitive business world, businesses need to use a variety of means to attract the public's attention and constantly look for new market opportunities. For us consumers, it is important to choose the right product for us, not just follow the trend or follow the trend. When buying products, we need to make choices based on our actual needs and preferences, rather than being simply influenced by the outside world. At the same time, as consumers, we should also actively participate in discussions and evaluations to provide more accurate feedback to merchants and urge them to continuously improve their products to meet the needs of consumers. In this way, the interaction between merchants and consumers will become healthier and more beneficial.
It is true that Dong Mingzhu, as the leader of Gree Electric Appliances, has a unique vision and extraordinary wisdom in both product design and brand marketing. With her unique aesthetic and business vision, Dong Mingzhu has successfully built Gree from a small air-conditioning company to a giant in China's home appliance industry. Her success has also given us a lot of inspiration and inspiration, and she dares to challenge the tradition and reshape the brand image of Gree in the market. It is precisely because she is not afraid of gossip and sticks to her ideas while being questioned and criticized that she has won today's achievements and reputation.
In general, the controversy and evaluation of Dong Mingzhu's Gree Rose air conditioner is only a small part of the commercial competition, and we, as consumers and audiences, should maintain an objective attitude, rational thinking, and buy products that meet our own needs. At the same time, it is also hoped that Gree Electric can continue to innovate, improve product quality, and provide better products and services for consumers.