Provinces with high tourism income are either economically developed or natural and historical heritage attractions, and Guangdong, as the top brother in the "cultural tourism live broadcast room" all the year round, gives the answer: I have them all.
Author |Li Daer.
Edit |Lu Yiming.
Title Picture |Visual China.
If you want to select a batch of volume kings for 2023, local cultural and tourism bureaus must be on the list.
After selling skewers on the street, the director of the Zibo Culture and Tourism Bureau began to dance in the ice and snow world again. It's not just the directors who are busy, when Hebei Cultural Tourism updates 75 articles a day**, and Hunan Cultural Tourism uses nonsense literature to shout, Qin Shi Huang, who is lying in the Terracotta Army, also dances "subject three" in the short **.
The cultural and tourism bureaus around the country are crazy, but Guangdong Cultural Tourism focuses on an emotionally stable one, does not participate in any work, and does not want to shake stars to endorse. The biggest action was only to make a shouting microphone tourism promotional video called "My surname is Guang".
I want your wind to blow to various scenic spots, and the wind of shouting wheat has swept through the cultural and tourism bureaus around the country.
Figure b station @ Xiaoran image).
It wasn't until the report card was released at the end of the year that anxious netizens realized that when it comes to tourism, people in Guangdong don't need to roll at all: the data shows that in 2023, Guangdong Province will receive 77.7 billion passengers, total tourism revenue of more than 950 billion yuan, ranking first in the country.
It turns out that Guangdong, which seems to be a Buddhist system, is the real tourist province that catches the wealth of the sky.
You can work part-time and punch in.
This is not the first time Guangdong has won the championship.
As early as 2012, Guangdong topped the list with a tourism revenue of 738.9 billion yuan. Except for the three years affected by the epidemic, it has also ranked first for most of the time, often accounting for one-fifth to one-quarter of China's total tourism revenue.
In 2014, the "2014 China Tourism Development Report" released by the China Tourism Academy also mentioned that Guangdong ranked first in the country in terms of comprehensive competitiveness and actual competitiveness of tourism. In 2019, a report titled "China's Tourism Development Report" also pointed out that in the past five years, Guangdong has ranked first in all aspects of tourism competitiveness in terms of comprehensive tourism strength.
This year's Spring Festival travel data once again shows that Guangzhou is not only a popular departure destination, but also a popular destination for travelers: 15 days before the holiday, 24.15 million passengers arrived in Guangdong by rail, setting a record high for the number of passengers arriving before the Spring Festival.
On the first day of the first lunar month, Guangzhou's fireworks show.
It attracted 540,000 citizens and tourists.
Among them, 140,000 tourists from other places watched.
Photo Weibo @Southern Weekly).
However, such a top student, in the hearts of domestic tourists, is rarely given the label of "tourist mecca". The modest and down-to-earth Lao Guang, when he hears that friends from other places have come to Guangzhou for tourism, he will be puzzled: in addition to the food Zhong can talk about the reasonable, what else is fun (in addition to the food is also passable, what is there to have fun in Guangdong)?
People who don't know how to do it stubbornly believe that "Guangdong is only suitable for part-time work, not for punching cards", which is not the case.
According to preliminary statistics, during the eight-day Spring Festival holiday in 2024, Guangdong will receive a total of 7,606 tourists from Guangdong to the province90,000 people, an increase of 68 compared with the Spring Festival in 2023 (Chinese New Year's Eve to the sixth day of the new year).4%, achieving tourism revenue of 693600 million yuan. At the same time, Guangdong receives about 15% of the country's tourists, and tourism revenue has reached one-tenth of the country's total travel spending, compared with 2023, Guangdong's growth rate in the number of tourists received and tourism revenue is higher than that of the whole country.
Of course, the contribution of food to Guangdong tourism is not an exaggeration. As early as the beginning of the 20th century, there was a proverb among the people that "born in Suzhou, lived in Hangzhou, and ate in Guangzhou". As one of the four major cuisines in China, Cantonese cuisine has more than 5,000 kinds of dishes, and there are thousands of choices for dim sum alone.
Cantonese cuisine has not declined to this day, and there are traces to follow in social **. For example, some time ago, the popular "food special forces" would fly to Guangdong on weekends to soothe the stomach that was usually beaten by takeaway in the way of "eating 5 morning tea meals in 2 days".
Outsiders may not understand, two days and one night, flying around, just to "sigh" a sip of tea? Is it worth it? But those who eat that morning tea will know that when they come to Guangdong, it is not only tea that "sighs", but also "life".
Go to Guangdong and sigh life.
It is no coincidence that Guangdong ranks first in terms of tourism revenue.
From the published data, we can draw a rule: provinces with high tourism income are either economically developed, or natural and historical heritage attractions, and Guangdong, as the top brother in the "cultural tourism live broadcast room" all the year round, gives the answer: I have them all.
As we all know, Guangdong has always been the largest province in China. As early as the Tang Dynasty, when Guangdong's maritime ** was becoming more and more mature, there were already many foreign businessmen living in Guangzhou, leaving many famous travelogues. After the reform and opening up, Shenzhen and Guangzhou have also become one of the top destinations for overseas tourists to set foot in China.
A Persian Gulf named Suleiman.
A travelogue in China written by a merchant along the coast.
Nowadays, the Canton Fair and the Hi-Tech Fair are attracted every year.
Tens of thousands of people come to explore business opportunities, and businessmen from other places and even overseas come to Guangdong to do business, even if they are busy, they will allocate some time for travel.
In 2019, Shenzhen alone received 37.31 million inbound overnight tourists, ranking first among large and medium-sized cities in the country all year round. At its most exaggerated, more than half of the people chose to enter the country from Guangdong, leaving more than one day to travel to Guangdong (in 2016, the nine cities of the Pearl River Delta received 33 million inbound overnight tourists, accounting for 55% of the country's total income).7%）。
* Another advantage of developed development is that Guangdong has long had more choices than other cities in terms of "housing". As early as 1937, there were 302 hotels, hotels and inns in Guangzhou alone. In 1983, China's first five-star hotel, the White Swan Hotel, was also opened in Guangzhou. For a long time, the number of five-star hotels in Guangdong has ranked first in the country.
In addition to "business tourism", family visit tourism also accounts for a high proportion of Guangdong's tourism market.
As we all know, Guangdong is a province with a large population and the largest foreign population. Three of the five cities with the largest net inflow of population are in Guangdong, which is enough to show that "east, west, north, south, middle, make a fortune to Guangdong" is not just a slogan. When outsiders gradually gain a foothold in Guangdong, "visiting relatives + avoiding the cold" type of tourism has already become a new trend, and "reverse New Year" is one of the best examples.
In addition to the innate ** and population advantages, the selling points of Guangdong tourism are also warm winter and coastal tourism.
In Guangdong, winter is just as exciting as summer. For northern tourists, the first choice for seeing the sea is often Sanya and Qingdao, but in fact, the best place to play in China is Guangdong.
Guangdong is connected to the South China Sea, and the mainland coastline is 4114 long3 kilometers, ranking first in the country. Shantou, Shanwei, Huizhou, Shenzhen, Zhuhai, Yangjiang, Maoming, Zhanjiang, etc., are all coastal cities. In addition to the coast, Guangdong also has many special landforms, such as granite landforms, Danxia landforms and karst landforms.
Schematic map of the distribution of tourism resources in Guangdong Province.
Figure "Evaluation of Tourism Efficiency in Guangdong Province.
and its influencing factors).
Not only is it blessed with natural resources, but the cultural landscape created by the day after tomorrow is not inferior. Guangdong has 6 theme parks, although the number is not top-notch, but all of them are heavy. Shenzhen's Window of the World is the best example of this. The place that allowed the Chinese to realize "you give me a day, I will give you a world" has been the most competitive theme park in China for a long time.
Aside from the above advantages, what really makes Guangdong gain a firm foothold in the tourism industry is Guangdong's exploration and persistence in the mode of leisure tourism. In the early days, there was a consensus in the international tourism industry that as long as a region's per capita GDP exceeded 3,000 US dollars, it could enter the era of comprehensive leisure and vacation. As early as 2007, Guangdong achieved this target.
In 2009, with the approval of the National Tourism Administration, Guangdong became the first province in the country to implement the "National Tourism and Leisure Plan".
In many cases, the tourism volume is not about how beautiful the scenery is, but about the accommodation environment, food taste, shopping and entertainment experience, and even the quality of transportation accessibility. Modern people may need more leisure tourism than sightseeing tourism.
This is vividly reflected in Guangdong's tourism data. In 2023, the number of tourists received in Guangdong will reach 77.7 billion people, not only far more than the 53.2 billion people, still the highest increase among all provinces.
It is conceivable that when Guangdong cultural tourism really makes its efforts, there will be many surprises that the "old Guangzhou" do not know.
Proofreading: Yang Chao, Operation: Lu Zirui, Typesetting: Tan Xin.
Evaluation of Tourism Efficiency and Its Influencing Factors in Guangdong Province: Based on DEA Two-stage Superefficiency and Tobit Regression Model2023-12
Introduction to Tourism Resources in GuangdongZhao Limin |Chinese University Press | 2018-08
The 50 theme parks in China have a total revenue of 16.2 billion yuan this yearChinaTravelDaily | 2020-11-19