This article was first published in WingTra (ID: ChinaWingtra), an expert in cross-border chain intelligent solutions.
Who is it who took reluctant steps after the festival and returned to the familiar job in high spirits?
Who is the answer to the email, the reply to the inquiry, the continued communication with the customer, the production docking with the factory, and the shipping schedule of the freight forwarder. A lot of work saved during the Spring Festival, at a loss, no way to start?
The guide to the resumption of work for foreign traders will help you quickly find your work rhythm, sign orders efficiently, and achieve a good start in performance!
01.Job information adjustments
For example, on **, social **, there are also Spring Festival banners and holiday related information (such as holiday duty hours, etc.), which can be updated in time to "start work" to show customers that you have started work (resumption of work).
If the email and chat tools are set up for automatic response during the Spring Festival holiday, they should be adjusted and updated in time after the holiday to enter the normal working state. The leave status of the chat tool and other places is also updated to the work status in a timely manner.
02.Partner follow-up
Sort out the information of upstream and downstream service providers involved in customer orders, such as factories, merchants, freight forwarders, shipping companies, etc., and understand the start-up situation of each partner in the way of resumption of work + greeting the old age, such as the production (supply) capacity of the factory, the change of capacity, the space situation, transportation, etc.
This information needs to be carefully combed through the records to prepare for subsequent communication with the customer.
Label customers at different stages, such as labeling customers"Orders postponed due to the Spring Festival", "Inquiries during the Spring Festival".and other tags, and carry out corresponding marketing actions.
01.Customers who have placed an order before the Spring Festival and shipped the goods
This kind of customer is relatively easy to deal with because the pre-holiday order has been placed or even shipped. However, it is also necessary to update the progress in a timely manner, inform the customer of the current factory production and delivery plan, and for the customer who has already shipped, the shipping information should be followed, and the customer who has not yet paid can also be reminded of the payment by the way.
Overseas customers generally attach importance to vacations, and will also express their understanding that the Spring Festival holiday may affect the progress, but they should also inform customers of the actual progress in a timely manner, so that customers can understand the progress of the goods and arrange corresponding plans.
02.Customers who have postponed their orders due to the Spring Festival holiday
There are some customers who said they wanted to place an order before the Spring Festival holiday, but postponed it to place an order after the Spring Festival holiday.
For such customers, the salesman should inform the customer that everything is ready, including the resumption of production and output of the factory, delivery information, and send **. During the Spring Festival, the ** is relatively reduced, but the demand has not decreased or even increased, the **rise will be more obvious, at this time it is necessary to explain the ** change with the customer.
If there is a stock of goods before, you can inform the customer that the price will not be increased temporarily (because there is inventory), but the customer should place an order in time to avoid the follow-up, so as to promote the transaction.
03.Customers who were contacted before the holiday but did not reply to the order
Customers who have been contacted before the holiday, but have not placed an order, and have not even had a follow-up reply, can contact again, by sending some new products, and by the way, ask the customer the reason why they have not placed an order, whether it is because of **, or product function points, or have found other businesses, or other reasons.
Due to the different start times of different companies, some companies start work on the ninth day of the first month, and some companies start work on the 16th day of the first month. The company that starts work first should contact this kind of customer as soon as possible to show that it has resumed work, and there is a certain first-mover advantage in starting construction in advance, and general customers will give priority to it.
Even if the customer finds a peer ** business, but there is no delivery, they can supply quickly, and if the customer is in urgent need, there is still a certain opportunity, at least in the future, it will become a candidate for the customer.
04.Customers with new inquiries during the Spring Festival
For such customers, the needs are clear, they have been inquired, and they must respond in a timely manner. During the Spring Festival, you can receive an inquiry on your mobile phone, and if you have time, you can reply to the customer immediately.
If you don't have time during the Spring Festival, you should also explain that you are on vacation, and you will reply as soon as possible after the holiday. And remind yourself to reply to customers as soon as possible after the holiday.
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Compiled from the network by Wingtra.
In order to thank the majority of foreign trade enterprises for their recognition and support of the digital intelligence reception tool in 2023, we will launch a limited-time free trial activity of Wingspan during the Spring Festival, and you can receive a trial account by private message in the background.