On February 5, 2024, Cui Chonghuan, Chairman of Paradise City, and his delegation visited the Shanghai headquarters of Trip.com Group, where Sun Jie, CEO of Trip.com Group, had a friendly and in-depth exchange with the guests of Paradise City.
On the same day, Chen Guanqi, Vice President of Trip.com Group, and Cui Chonghuan, Chairman of Paradise City, signed a strategic cooperation agreement as representatives of both parties. According to the agreement, the two parties will jointly carry out marketing and promotion cooperation in Chinese mainland and new markets such as Hong Kong, Taiwan and Singapore, aiming to fully display and disseminate the brand image of Paradise City and drive the sales of Paradise City's ancillary products. It is reported that in order to improve the brand awareness and sales volume of Paradise City, the two parties will also carry out a series of marketing activities, including a special live broadcast of Ctrip by Super Fun Group, content planting grass for travel experts, and large-scale ** activities in line with the local tourism season of each destination.
As early as September last year, Trip.com Group and Paradise City started the first round of cooperation. Through Ctrip's BOSS live broadcast, Paradise City, a huge fantasy world integrating culture, art, entertainment and leisure, was presented to Chinese users, and a comprehensive and professional introduction was made to the artistic architecture, luxury five-star hotel, Michelin-starred restaurant, Asia's top club and the exotic Curtain Mirror Swimming Pool, which attracted a large number of users' attention and planted grass.
Located on Yeongjong Island in Incheon, adjacent to Incheon International Airport in South Korea, Paradise City is the earliest and largest integrated resort in Northeast Asia, combining vacation, tourism, cultural experience, shopping, entertainment and other experiences, and perfectly combining hotel accommodation with leisure and entertainment. Paradise City has been ranked first among the fashionable hotels selected by Koreans for many years, and it is a new landmark of Hallyu tourism in recent years. In September 2023, the Korea Tourism Organization (KTO) announced the selection of the most popular tourism-related destinations in the category of food, experience, tours, shopping, and hotels through an analysis of global social media platforms, ranking Paradise City first in the hotel category. In addition, Paradise City is conveniently located just 5 minutes from Incheon International Airport and is operated by free buses. It is only a 40-minute drive from major tourist areas such as Seongsu-dong, Yeouido, Hongdae and Seoul; With a minimum flight time of 1 hour and 30 minutes from major cities in neighboring countries such as Beijing, Shanghai and Tokyo, it is the perfect start and end to a trip to South Korea.