The "Spring Festival Gala" in the science and technology industry, the annual vane in the field of consumer electronics, and the most influential science and technology event ......These labels all point to one answer – CES 2024. As the main direction of future development, electric vehicles are still one of the protagonists of this exhibition, but the form of display is different from the past.
On January 9, the 2024 International Consumer Electronics Show (CES 2024) officially opened in Las Vegas, USA. For practitioners in the technology industry, this four-day event can be described as a "long drought and rain" - due to the impact of the new crown epidemic, CES canceled the offline exhibition in 2021 and held it on the first day instead, and then for two years, the CES exhibition was relatively deserted due to the restrictions of the epidemic. As the first event to resume outbound travel after the end of the epidemic, this CES is undoubtedly more special for Chinese technology companies to reunite after a long absence. In the publicity warm-up for more than a month, CES officials pointed out that AI will become the biggest attraction of this exhibition, including the theme of this exhibition is also set to "All Together". all on”。As a global science and technology event, the reporter of "Auto Vertical" has paid attention to this CES throughout the whole process. According to statistics, the exhibition attracted more than 4,300 companies from more than 150 countries and regions around the world, and many indicators reached the highest in history. At the same time, the total number of exhibitors from China has also increased compared to previous years, with a total of more than 1,100, with an average of one out of every four exhibitors from China. 
At the automotive level, this year's CES is a difference from last year. Overall, among the many car companies participating in the exhibition, only Volkswagen announced the introduction of ChatGPT into vehicles, Mercedes-Benz showed two concept cars and the new MBUX car machine system, Hyundai Motor launched a new hydrogen-powered car NEXO, while Ford, GM and Stellantis were absent, and even Toyota, which had participated in the exhibition for ten consecutive years, did not appear at this CES. Commenting on the phenomenon, Nansen Nisser, head of electric vehicles and energy storage at the Boston Consulting Group, said: "The last CES was more of an EV event seems to be no longer the case. "Hardware is a new trend.
However, this does not mean that there are no highlights in the automotive sector. For example, Xpeng brought the "Huitian", an integrated flying car with propellers, to the CES booth. It is understood that the land-air integrated flying car exhibited by Xiaopeng Huitian this time is designed for the future three-dimensional transportation. In land mode, the flying car's arms, rotors, and other flight systems can be completely folded and stored inside the vehicle, making it look the same as a normal car. Through the folding and deformation system, this flying car can directly switch to "flight mode", realize vertical take-off and landing in an environment where conditions permit, fly over congestion, obstacles, rivers, etc., to meet people's needs for short-distance low-altitude travel. In addition, the flying car also adopts forward-looking "black technology" such as a foldable steering wheel, transparent instrument panel, and transparent chassis in the cockpit, and the intelligent cockpit can freely switch between land mode and flight mode. Coincidentally, Hyundai Group also brought its first electric flying taxi, the S-A2, to CES. It is understood that the S-A2 is developed by Supernal, an urban air travel company under Hyundai Group, and is positioned as a V-tail electric flying car, which can fly at an altitude of 1,500 feet at a speed of 120 miles per hour, and can provide 25 40 miles (about 64.).37 km). Supernal plans to begin initial test flights of its electric air ** rental car by the end of the year. To this end, Hyundai Motor will apply for a U.S. airworthiness certificate in mid-2024; It also plans to launch a full-fledged commercial service in 2028 after meeting the testing requirements. And compared to the car in the air, it seems that bringing "TV" into the car is more eye-catching. In this exhibition, TCL experimentally will be a piece of 42The large 7-inch screen has been transplanted to the interior of the car. The official name for this screen is "Super Large Special-shaped Vehicle Integrated Display", with 8K resolution. It is worth mentioning that TCL has also integrated the camera and touch technology into the screen panel, which makes the whole screen more cost-effective while maintaining its beauty. It is reported that when the driver has dangerous actions such as closing his eyes for a long time, the camera will capture and display a reminder on the screen; In addition, the screen also has a co-pilot privacy function to prevent the driver from being distracted and causing an accident. It is also the head "screen factory" in China, and BOE has not been absent from this CES. At the exhibition, BOE's first 45-inch 9K oxide mini LED vehicle through-screen achieved 9K ultra-high resolution and 90Hz ultra-high refresh rate with the help of the high electron mobility advantage of OXIDE products, leading many competitors. Its glass-based MLED backlight can achieve 6048 ultra-high partition top image quality, million-level ultra-high contrast and 1500 nits brightness display effect, which can effectively reduce power consumption by 20% and 30%. In addition, BOE also cooperated with Corning to apply cold-roll molding technology to create a wrap-around curved surface design by bending the glass at room temperature, leading the sustainable development of the industry with a greener and more environmentally friendly production process. Not to be outdone, LG Electronics from South Korea brought a set of ultra-large P2P (Pillar to Pillar) display solutions to consumers around the world at this CES. It is reported that the oversized P2P P-OLED product is the car dashboard used 12The 3-inch P-OLED and 34-inch P-OLED central display are naturally connected, with a stretched transition and a unified physical structure. In addition, the 48-inch P2P LTPS LCD "with fish screen" located on the top of the center console can also make it easier and faster for drivers and passengers to obtain information, and it also supports audio-visual entertainment functions, which has excellent expansion capabilities. In addition to the front space, the new concept display solution also addresses the rear entertainment part of the vehicle, such as the 17-inch foldable OLED display. and an 18-inch sliding OLED screen mounted on the roof ceiling, which can be unfolded and closed according to the needs of passengers. At the BMW Group booth, the organizers showed visitors for the first time how to use augmented reality glasses to enhance the driving experience. Users can experience the Xreal Air 2, a glasses equipped with augmented reality (AR) technology while driving. Through the glasses, users will be able to visualize how "xreal air 2" integrates navigation commands, hazard warnings, entertainment content, charging station information, and parking conditions into the real world. Software empowers new experiences.
After a year, the Afeela electric car jointly created by Sony and Honda was also unveiled at the CES 2024 booth again. Interestingly, the organizers used the Sony PS5 controller to remotely control the car, allowing it to drive smoothly into the booth. The car, called Afeela, is full of "black technology". For example, the front of the vehicle is equipped with a unique full-color information screen, which is named "media bar"; The steering wheel is the PS5 controller, which realizes the way to drive with the control handle to play games; There is also a virtual engine powered by Epic Games 53. The ultra-wide dashboard display can display 3D maps in detail, and support the play of various triple-A masterpieces, such as "Spider-Man: Across the Spider-Verse", "Horizon Forbidden West", etc.; In addition, the afeela has multiple built-in Sony cameras. The 360° snapshot of the surrounding situation will be uploaded in real time to Sony's safety analysis and detection sensor technology "Safety Cocoon" to improve driving safety. Mercedes-Benz brought the EQA and EQE concept cars as well as the all-new MBUX in-vehicle system. It is reported that on the new MBUX car machine system, the improvement of user interaction experience will not only come from higher screen quality and more personalized UI design, but will also benefit from generative artificial intelligence and 3D graphics technology. Officially, the new MBUX will be closer to the human logic loop, with human characteristics such as **, personality and empathy, and can provide corresponding feedback according to different scene environments. Although the vision is promising, Mercedes-Benz, like BMW, has not announced a specific loading time. Volkswagen, which is also a German brand, is more practical, directly bringing a concept car called the 2025 Golf GT to the audience, it is reported that the highlight of this car is not the model itself, but the generative AI model displayed on it, through the new IDA voice assistant, the vehicle can independently judge the user's intentions, to achieve navigation, air conditioning, car entertainment and other functions more convenient control, as well as reply to some intellectual questions. In addition to a series of innovations in the field of intelligent cockpit and AI, there are also many breakthrough solutions in the field of intelligent driving. For example, Hesai released the AT512 LiDAR, NVIDIA Drive's in-vehicle autonomous driving platform, Bosch's new cross-domain computing platform, and its new autonomous valet parking technology. Summarizing the trends at the conference, the head of CTA, the organizer of CES, said: "AI, sustainability and inclusive tech design will drive the technology of the future. "At CES, both breakthroughs in hardware and software innovations present us with a promising picture of the future. However, there are countless forward-looking cases at the exhibition, which is dazzling, and when these technologies and innovations can be popularized to the general public and truly bring convenience to consumers, I am afraid that only a few manufacturers can give a definite answer.