The Age of Discovery, as the name suggests, was an era of exploration and rapid development. It is only fitting to describe the development stage of China's automobile in the coming decades. With the continuous decline of the scale of the fuel vehicle market, the focus of the domestic automobile market has gradually shifted to new energy vehicles, coupled with the domestic and global economic development background, the sales of joint venture fuel vehicles have shown a gradual downward trend, and even the withdrawal from the Chinese market is not a few. On the other hand, new energy vehicles are developing rapidly and vigorously. According to the relevant data of the Passenger Association, the total sales of Chinese automobiles in 2023 will exceed the threshold of 30 million, and the production and sales scale of new energy vehicles will be the first in the world.
Since the 60s of the 19th century, China has been in Changchun, from learning, imitation, to self-production, export, everything has changed, all the way to flowers. Chinese automobiles never give up easily on the road of development, and even in the 70 years of development, Chinese automobiles have stood at a new starting point from catching up to surpassing. In the past 2023, the annual market share of independent brands has reached 52%, which can be understood that for every 100 cars sold in our market, more than half of the number of cars are developed by independent brands, not to mention that in the top 10 retail sales brands, independent brands account for 5 seats, such as BYD, Geely, etc. In particular, BYD's sales of new energy vehicles increased by 61% year-on-year9%, surpassing Tesla to become the global new energy vehicle sales champion, a proper "turnaround". From catching up to surpassing, Chinese car companies are now unstoppable.
The reason why the development trend of fuel vehicles has been slightly slow in recent years is that the speed of upgrading is not up to the speed of the development of the times, and after a new car is launched, it cannot immediately collect the opinions of the market and users and improve, which is too high for fuel vehicles. On the other hand, new energy vehicles launch a new car in an average of 18 months, and if the sales volume is not good within one year of listing, it will be rebuilt immediately. Such a strong execution is also incomparable to fuel vehicles. In the whole of 2020, there were 59 new models of fuel vehicles, and by 2023, there will be only 27 models. Looking at the entire market segment, taking BYD as an example, every new car launched almost means the disruption of a market segment. Among them, BYD's Qin PLUS DM-i directly kills the piece of armor in the same price model, which is really praised.
The joint venture to which the joint venture belongs has indeed fallen into the predicament of stagnation in terms of sales, and in the torrent of the times, development is like sailing against the current, and if it does not advance, it will retreat. Widely known joint ventures such as SAIC-GM, Guangqi Honda, Dongfeng Nissan, Beijing Hyundai and FAW Toyota all experienced declines or slight increases. Although many people in the industry still firmly believe that joint venture car companies have a long enough and deep enough precipitation in technology and market, the decision-making process is longer and not as flexible as new energy vehicles, and they have not kept up with the pace of development of new energy vehicles for the time being. However, with the passage of time and the change of more and more numbers, and the continuous development of new energy vehicles, whether the joint venture fuel vehicle can create glory in the face of adversity, the spectators may have a question mark in their hearts.
Back to BYD, in terms of the promotion of new energy cognition and the penetration rate of automobiles, it said second, and no other brand dared to say first. Market segments at all levels are flooded with new energy models led by BYD. In 2023, BYD will become the first Chinese independent brand to enter the top 10 in global car sales, surpassing Tesla with 3.02 million sales, ranking ninth. In addition, the blessing of technology and intelligence has made China's new energy vehicles truly enter the high-end ranks, intelligent cockpit, intelligent driving, for Chinese cars are only the standard, there are faces, we do our own giants, our own thighs!
As mentioned above, 2023 is the 70th birthday of China, China has become the world's largest automobile production and sales country, the first new energy vehicle production and sales scale, and the automobile export volume has surpassed Japan for the first time, becoming the world's largest exporter. More self-owned brand car companies are accelerating the process of internationalization, and continue to promote the localization of overseas markets through investment and factory construction, brand acquisition, joint ventures and cooperation, and the construction of international marketing systems. In the face of such a huge overseas market demand, BYD's first car transport ro-ro ship Explore No1 also recently set sail smoothly, the 5,449 new energy vehicles loaded in the cabin shouldered the mission of ocean delivery, to the Netherlands, Germany and other European countries, breaking the situation of tight capacity, opening a new chapter in China's automobile voyage.
Today, China insists on innovation and moving forward on the waves, and the clarion call of the new energy navigation era has been sounded. These report cards, which are currently quite good, are China's first answer sheet to itself and China in the past 70 years. But the back page of the answer sheet is still an unknown but wonderful "to be continued".