These days, watching a movie has to go to the next national anti-fraud app.
Wu Yue took the actors of "Blocking the Horse and Grabbing the Knife" to promote this movie in full swing, although it was launched by the Internet University, but the opening of the dragon mark should have been going to the theater.
And Wu Yue, as a producer, producer, and script planner, has a portrait with the largest area on the C position of the poster.
All kinds of signs are showing the audience, Wu Yue, is the biggest selling point of this movie.
Indeed, judging from the theme and lineup of this movie, Wu Yue is not only the most well-known actor, but also a martial arts actor, and action scenes are his forte.
How do you look at "Blocking the Horse and Grabbing the Knife", the biggest highlight of "Blocking the Horse and Grabbing the Knife" is also Wu Yue, and it is understandable to use him as a selling point.
However, after spending money to watch the movie, you will find that Wu Yue, like Shen Teng in "The Sun Never Sets Hotel", is a gimmick that is used for publicity.
The former appears in the movie as a humanoid stand, while the latter adds up to less than five minutes.
But the two works have one thing in common, that is, they put both of them in the most eye-catching position on the poster to mislead the audience.
The low-profile version of "Dragon Gate Inn", Wu Yue is dispensable
One thing to say, the first few minutes of the movie are quite exciting.
Yang Ye, played by Wu Yue, was hit by several arrows, still holding a golden knife to fight the enemy.
In addition, Wu Yue's acting skills are **, not to mention the smoothness of one move and one style, and he also performed the momentum of a brave and good general who fights with one enemy and one hundred.
Even if he dies on the battlefield in the end, he has the courage to see death as home.
If the movie continues the level of the beginning, or explains the follow-up plot clearly to the beginning and end of the general Yang Ye's trapping, "Blocking the Horse and Grabbing the Sword" can be regarded as a work with a beginning and an end.
At least Wu Yue is still the protagonist, and there is no problem of "false" publicity of movie posters, after all, most of the audience is running for Wu Yue.
Not only that, Wu Yue's action scenes are also the biggest attraction, and it is not a problem to beat a number of cinema movies in the first few minutes.
As a result, a good hand is played poorly.
After Yang Ye played by Wu Yue went offline, the protagonists immediately became the two sisters of the Yang family, the eighth and the ninth.
Lao Jiu wanted to go to the enemy country to get his father's golden knife back, Lao Ba didn't let him, the two started fighting, and after a few slow motions, Lao Jiu found that Lao Jiu was iron-hearted, so he wanted to go with him.
I thought that it would be difficult to get the golden knife, but I didn't think that the two of them would take the golden knife away directly except for a few fights with the mechanism in the room where the golden knife was placed.
This made Lao Jiu cry at home when he decided to take the knife before, and it looked ridiculous that he was unpredictable about life and death on this trip.
The key is that the villain saw that they had taken the knife, and he didn't call anyone to stop them, so he let the two of them run away with the knife so easily.
And these plots of reducing intelligence are all to pave the way for the follow-up plot, so as to imitate the part of "Dragon Gate Inn" as the main line.
This also made all the action scenes at the beginning, and the follow-up was all kinds of fights in the inn, the two sisters of the Yang family and Yang Ye's old subordinates hit twice, and they found that the other party was their own person, and then they fought with the villain.
At least there are confrontations between different forces, hidden identities that cannot be seen through, etc., which are full of suspense.
But in "Blocking the Horse and Snatching the Knife", everyone's identities are clearly displayed, and the innkeeper himself is the most mysterious, but as soon as he comes up, he turns the cards over to the audience.
In addition to the stories that all take place in the inn, from the arrangement of action scenes, the acting skills of the actors, the coffee positions of the actors and other aspects, "Blocking the Horse and Grabbing the Knife" cannot reach the level of "Dragon Gate Inn".
From this point of view, the film is no different from other online movies, and it is also a gimmick to attract attention, but in fact, what is really presented is lackluster.
Perhaps this is also one of the reasons why "Blocking the Horse and Snatching the Knife" did not choose the theater, and its self-knowledge level is limited.
However, the most important thing is that there is no actor with box office appeal, the only Wu Yue who everyone is familiar with, and there are only so few minutes of scenes, if once it is launched in theaters, the audience finds that the goods are not the right version, and the film will inevitably be criticized by everyone, and there will be a backlash.
In contrast, it is far better to let everyone spend a few dollars to watch it on the Internet, which will not affect the filmmaker's money, but also reduce the audience's anger after watching the film.
But this "Blocking the Horse and Grabbing the Sword" still accounts for all the problems of today's big online movies.
Selling dog meat on the head of a sheep, the lower limit of the online movie has been lowering all the way
On the surface, a poster doesn't hurt no matter what it looks like.
After all, even if it is a theatrical movie, what is presented in the poster is not necessarily the same as the actual finished film. In addition to "The Sun Never Sets Hotel", the most typical is Wu Jing's special appearance in "Goodbye, Li Kele".
The content of Teng and "Beijing content" are not high, but they are all put in the C position for publicity, which is beneficial to the box office of the movie and harmless.
But this kind of operation can only deceive the audience and make everyone pay for it, and the impact on word-of-mouth is still negative.
In the online film market, this bad atmosphere is rising, the good ones don't learn, and the bad ones are learned one by one, and more and more online movies have begun to use supporting roles and even cameos that show their faces in the movie for a few minutes.
"Blocking Horses and Snatching Knives" is one, and before that, there was "Infernal Poison Ticket", the actor is obviously Chen Long, but the filmmaker seems to feel that even if "Flowers" has just finished broadcasting, Chen Long's Tao Tao in the play has increased a lot, but it is still a big gap compared to Lu Liangwei and Zeng Zhiwei.
Therefore, the two biggest avatars in the poster are these two veteran Hong Kong stars.
And the one who used this method to the extreme is director Wang Jing, who filmed two "Heaven and Dragon Slayer", and borrowed the popularity of Jet Li and Zhang Min's version by himself.
In order to build momentum for these two films, from posters to trailers, I can't wait to take Louis Koo, Donnie Yen and others as the starring actors.
But after watching the film, it would be nice for the audience to remember that these two people starred in the movie. However, Wang Jing successfully made a lot of money with this method, and it also made online movies follow suit.
This time it's Wu Yue's turn, from a "martial arts star" with a high degree of audience recognition to a "box office fraudster", no matter how many billions he won, Wu Yue has lost his reputation and audience popularity in this wave.
And with this work, the audience will also eat a trench and grow wise, and they will not be cut leeks anymore, how long can Wu Yue deceive? And for him now, he has lost his reputation, unless he can regroup and come up with a few high-quality works, he is no longer just famous, and may be able to win back a city.
But then again, having tasted the sweetness of "fraud", will Wu Yue still work hard?