Tickets for many scenic spots are sold out and full, and hotels in many places are "hard to find"! During the Spring Festival holiday, cultural and tourism consumption is "hot and hot" and has become the main force to drive residents' consumption. On February 17, Ctrip released the "2024 Chinese New Year of the Dragon Travel Report". The report shows that during the Spring Festival holiday, domestic tourism, outbound tourism, and inbound tourism blossomed in many places, with a significant year-on-year increase and exceeded the level of the same period in 2019; Ticket orders for domestic scenic spots increased by more than 6% year-on-year, and ticket orders for overseas scenic spots increased by more than 130% compared with 2019; The trend of tourism consumption upgrading is obvious, the average price of tickets and entertainment orders has doubled year-on-year, and the per capita of customized tourists has increased by 2% year-on-year.
New Year's flavor: enjoy the snow, avoid the cold, watch the lanterns, and the temple fair is wonderful.
Inter-provincial travel orders doubled year-on-year, and north-south folk activities were popular.
During the Spring Festival holiday, inter-provincial travel orders accounted for 57%, doubling year-on-year. Popular cities for ice and snow tourism include Harbin, Changchun, Beijing, Shenyang, etc., and tourists mainly come from southern cities such as Shanghai, Hangzhou, Suzhou, Chengdu, Guangzhou, Shenzhen, Nanjing, Wuhan and Chongqing. The popular cities for hot spring tours and island tours include Sanya, Haikou, Guangzhou, Shenzhen, Nanjing, Zhuhai, etc., and the tourists mainly come from Beijing, Xi'an, Shenyang, Dalian, Tianjin, Zhengzhou, Harbin and other northern cities.
On the whole, Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Chongqing, Xi'an, Nanjing, Suzhou and other cities with high travel orders during the Spring Festival holiday.
Regardless of the north and south, the flavor of the New Year is the common theme. Activities such as the Spring Festival lantern festival, dragon dance performances, temple fairs, and intangible cultural heritage shows have become the popular choices for tourists to travel in the New Year. On the Ctrip platform, the search volume of the Spring Festival Lantern Festival in the Year of the Dragon has doubled year-on-year, and the popular Spring Festival lanterns are: Wuhan Garden Expo Park Lantern Festival, Tianjin Water Park "Jincai Lantern Festival", Nanjing Qinhuai River Lantern Festival, Zigong China Lantern World, Daming Palace Shangyuan Tang Palace Lantern Festival, Shanghai Yu Garden Lantern Festival, Rugao Longyou Lake New Year Lantern Festival, Datong Ancient City Wall Ancient Capital Lantern Festival, Jinyang Lake Peach Blossom Island New Year Lantern Festival, Kunming Chi Ancient Wind Lantern Festival, etc. Popular folk activities include: Shantou Ying Song and Dance Performance, Luoyang Heluo Cultural Temple Fair, Beijing Longtan Temple Fair, Changsha Tongguan Kiln National Wind Paradise, Quanzhou Folk Street Activities, etc.
As part of the traditional New Year's customs, some users go to the temple to worship the Buddha to get the inner peace of the new year and choose to stay nearby. On the Ctrip platform, during the Spring Festival holiday, the number of bookings for hotels and B&Bs in Hangzhou Lingyin Temple and Nanjing Jiming Temple increased by about 2 times compared with the same period last month.
New changes: going home to live in a hotel, "hometown travel" heating up, and multi-segment travel accounts for more than 2 percent.
And. Five. The Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei, Sichuan-Chongqing, Central Plains, the middle reaches of the Yangtze River and other urban agglomerations are still concentrated areas of cultural and tourism consumption. But the difference is that the Spring Festival homecoming tide has made the tourism popularity more scattered, and many small and medium-sized cities have "hometown tours" hot. According to CCTV News, Zhoukou, Fuyang, Shangrao, Zhumadian, Xinyang, Maoming, Ganzhou and other cities are popular cities for returning home during the Spring Festival.
People who have returned to their hometowns with their relatives and friends to explore the local beauty and delicacies have made the consumption of cultural tourism in their "hometown" soar. During the Spring Festival holiday, local tours accounted for 24%, driving the popularity of "hometown" scenic spots, parks, business districts, and folk activities. Ticket orders in Zhoukou, Shangrao, Xinyang and other regions increased year-on-year respectively.
The "hometown" tourism boom is also reflected in the heating up of tourism in small and medium-sized cities and the hot booking of hotels in county seats. Among the small and medium-sized cities with profound cultural heritage and strong New Year's flavor, Zibo, Jingdezhen, Datong, Weihai, Quanzhou, Luoyang, Kashgar, Tangshan, Yanbian and Kaifeng have seen a relatively high growth in tourism orders, all exceeding 100%.
Influenced by customs and living habits, it has become a new trend to choose to stay in a hotel when returning to your hometown. Ctrip data shows that county hotel orders increased by more than 6% year-on-year, and among the top 200 counties in terms of total hotel orders, Jiangxi Fuliang, Shanxi Hunyuan, Heilongjiang Wuchang, Fujian Minhou, Guangxi Pingxiang and other hotel orders increased by more than 2 times year-on-year.
Judging from the overall accommodation situation, during the Spring Festival holiday, it is "difficult to find a room" near popular destinations and scenic spots. Among them, parent-child hotels, hot spring hotels, e-sports theme rooms, audio-visual theme rooms and other special theme room types increased significantly, with a year-on-year increase of %. The Chinese New Year holiday happens to cover Valentine's Day. On Ctrip's platform, the number of bookings for couple-labeled hotels reached their peak holiday on February 13 and 14, with the number of bookings on these two days increasing by more than 160% year-on-year.
The long holidays, as well as the wave of visiting relatives in other places, make multiple trips during the Spring Festival holiday more common. During the Spring Festival holiday in 24 years, multi-segment travel orders in 2 or more cities accounted for more than 20%, an increase of 3 percentage points compared with 23 years.
New trend: The trend of consumption upgrading is obvious.
The average price of tickets and entertainment orders doubled, and the average customized tour order was nearly 30,000 yuan.
During the Spring Festival holiday, ticket orders for domestic scenic spots increased by more than 6% year-on-year. From the perspective of the population, parent-child and parental travel has become the mainstream way of travel, with parent-child orders and parents' orders accounting for 45% and 16% respectively; Overseas travel parent-child ticket orders accounted for 58%; Among the air ticket orders, parent-child orders accounted for 42%, a year-on-year increase of 8%.
During the Spring Festival holiday, more people choose to return to their hometowns by plane, and the average price of domestic one-way tax-included air tickets is about 1,200 yuan, a year-on-year increase of nearly 2%. In addition, the unit price of tickets has increased significantly, and users are more willing to pay for a premium experience. According to the data of users placing orders on Ctrip, the average price of domestic ticket and entertainment orders this year is more than 400 yuan, double that of last year's Spring Festival, and the number of overseas orders of more than 1,000 yuan has reached 27 times.
Customized tours with higher unit prices have also increased significantly with their free and personalized travel experience. During this year's Spring Festival holiday, orders for customized tours increased by more than 5 times year-on-year, and orders for New Year-themed customized routes in Xi'an, Lijiang and Langzhong regions increased by more than 10 times year-on-year.
Longer and more certain vacations make tourists tend to plan their trips earlier. About 70% of the customized tour bookings during the Spring Festival holiday last year were placed within 7 days before departure and during the Spring Festival holiday. This year, most of the customized tour orders were completed 20 days before the festival. The report shows that the orders for customized tours during the Spring Festival are about 280,000 yuan, a year-on-year increase of 24%; 5,300 yuan per capita, a year-on-year increase of 21%.
With the increase in demand for customization, various forms of tourism are full of tricks. The chartered car guide gameplay, which integrates itinerary planning and leadership, is particularly eye-catching during the Spring Festival in the Year of the Dragon. According to the report, during the Spring Festival, orders for domestic chartered car guides increased by 200% year-on-year, and orders for overseas destinations increased by 10 times year-on-year. The average cost of the Spring Festival for chartering a car and a guide is about 350 yuan, and the average price per day is **14% year-on-year.
The guide can help guests plan their trip and can also act as a driver-guide to provide multiple services during the trip. During the Spring Festival holiday, people with families are more likely to ask guides to visit the local area. According to the report, the main group of people who make appointments with guides accounts for about 70%. Families with children are one of the main customers of guides, and in order to provide safer and more considerate services, nearly 90% of Ctrip's chartered car products provide child safety seats. In addition, about 12% of Ctrip's guide products provide wheelchair services, which is convenient for the elderly and people with disabilities to travel.
New Channel: Cross-border tourism has started to accelerate recovery.
"New Malaysia-Thailand" orders increased by 3% compared with 19 years, and visa-free entry to seven countries doubled.
Unilateral visa exemption for many countries, mutual visa exemption with "Singapore, Malaysia and Thailand", and the launch of a series of inbound tourism facilitation measures, etc., have made Chinese and foreign tourists "go in both directions" during the Spring Festival this year, and the orders for outbound and inbound tours have exceeded the same period in 2019, especially the inbound tourism has increased by 48% compared with 19 years. This also indicates that starting from the Spring Festival in 2024, outbound and inbound tourism are expected to enter a new channel for accelerated recovery.
According to Ctrip data, during the Spring Festival, outbound Ctrip car orders increased by 53% compared with 2019, and ticket orders for overseas scenic spots increased by more than 130% compared with 2019. Among them, Singapore, Thailand, Malaysia and other "Singapore, Malaysia, and Thailand" visa-free countries have seen a higher increase in travel orders, with a total increase of more than 3% compared with 2019, and among other short-haul outbound destinations, Hong Kong, China, Macao, Japan, South Korea, etc. have all achieved growth compared with 2019.
Medium and long-term outbound travel also ushered in high growth, with orders from the "Belt and Road" countries Saudi Arabia, the United Arab Emirates, Turkey, and the Maldives increasing by more than 1% respectively compared with 2019. The United Kingdom, Argentina, Norway and other long-distance countries also saw significant growth in orders, with an increase of more than % compared with 2019. Overall, during the Spring Festival holiday, the top 10 most popular destination countries for outbound travel are Thailand, Japan, Singapore, Malaysia, Australia, South Korea, the United States, Indonesia, Vietnam, and the United Arab Emirates. While experiencing the scenery of various places, Chinese tourists are also celebrating the Chinese New Year with local residents around the world. During the Spring Festival, the Ministry of Culture and Tourism will hold nearly 500 cultural exchange activities in various forms in nearly 100 countries and regions overseas for the 2024 "Happy New Year".
In terms of inbound tourism, during the Spring Festival holiday, tickets for inbound tourist attractions increased by more than 10 times compared with 2019, and the main source countries were Japan, the United States, South Korea, Australia, the United Kingdom, Malaysia, Vietnam, Canada, Thailand and Germany. The effect of China's unilateral visa-free policy has emerged, with the number of new visa-free tourists from countries such as France, Germany, Italy, the Netherlands, Spain, Malaysia and Singapore increasing significantly, and the total number of Spring Festival inbound travel orders from the above countries has doubled compared with the same period in 2019. Shanghai, Shenzhen, Beijing, Guangzhou, Chengdu, Hangzhou, Chongqing, Nanjing, Harbin, Xi'an and other cities are the main destinations for inbound tourism and are popular with foreign friends.
Ctrip Research Institute believes that tourism is becoming a New Year's custom, whether it is a long-distance travel for the New Year, or a local tour to re-understand the hometown, tourism has become a rigid need for people to experience a better life. Starting from the Spring Festival, inbound and outbound tourism will enter the fast lane of recovery, and the first chain of inbound and outbound tourism will also be repaired at an accelerated pace.
Staggered peak travel + flower-viewing season After the festival, there will be a small peak of tourism.
After the Spring Festival holiday, the passenger flow of popular tourist cities will decline rapidly, and hotels, air tickets, etc. will also drop significantly, which is suitable for off-peak travel. Combined with the upcoming flower-viewing season, it is expected that from February to March after the Spring Festival holiday, many places will usher in a new wave of tourism peaks.
Taking Sanya as an example, in recent years, it has ushered in a small peak of staggered tourism after the Spring Festival holiday. Recently, many airlines have increased their inbound and outbound flights to Sanya and Haikou, and the current air tickets to Sanya have dropped significantly. On February 16, Ctrip's platform query showed that from February 17 to the end of February, there were 1 to 2 discounts on low-cost air tickets from Shanghai, Beijing, Guangzhou and other places to Sanya, with a minimum of 07% off about 200 yuan. From Hangzhou, Chengdu, Chongqing and other cities to Sanya, you will be able to buy low-cost tickets at about 2% off from late February.
Ctrip data shows that compared with the Spring Festival holiday and the week before the holiday, the destinations with higher average air price declines in the two weeks after the holiday include Sanya, Haikou, Dali, Xishuangbanna, Guilin, Kunming, Harbin, Changchun and other places. From the perspective of hotels**, compared with the holiday period in the two weeks after the holiday, the average price of hotels has dropped significantly in destinations including Xiamen, Nanjing, Luoyang, Hong Kong, Macau, Xi'an, Hangzhou and other places. The above-mentioned areas are more suitable for off-peak travel after the holiday.