**:Times.
During the Spring Festival, as the "migrant workers" return to their hometowns one after another, the whereabouts of their "furry children" (pets) have become a big problem. In this context, the holiday pet boarding economy is on the rise.
To this end, the **Times reporter asked a number of pet stores in Shenzhen and found that at present, the foster care services of many pet stores are almost at "full capacity", with only a small number of vacancies, and there is also a certain **, with an increase of about 30% or 50%.
In order to solve the problem of holiday foster care for the "furry children", some pet owners have also spontaneously formed a "mutual aid" group, and some pet owners who do not plan to go home come to feed.
Pet boarding isn't all sky-high.
In recent years, every Spring Festival, National Day and other important holidays, pet foster care has become the demand of pet owners, and even some "sky-high" foster care fees have appeared. **The Times reporter saw on some platforms that the current foster care costs for pets during the Spring Festival range from tens of yuan to hundreds of yuan.
For example, the dog boarding service of a pet store in a good location in Shenzhen is as high as 328 yuan a day, and the service also includes providing no less than 4 ** or ** feedback per day, and the dog walks twice a day, etc. Based on this calculation, the cost of 10-day vacation foster care is as high as more than 3,000 yuan.
The dogs in another "courtyard-style" foster pet store usually foster ** between 125 yuan and 225 yuan, and the charges are different for different weights. At the same time, the store also made it clear that the 2024 Spring Festival foster care members **no**, and non-members will be ***50% from February 5th to February 15th. However, the reporter also saw that at present, if you want to become a member of the pet store, you need to pay 3,000 yuan in advance.
Of course, in addition to the above-mentioned more expensive foster care costs, there are also many ** more people-friendly pet fostering, which are mainly small pet stores in some communities. For example, the foster care of a pet store near the reporter is 78 yuan a day for a small house and 110 yuan a day for a large house, and the store's usual foster care ** is about 50 yuan to 90 yuan.
Foster care at another pet store near the reporter is also 30%.
Generally, when traveling two or three hundred kilometers, I basically go out with my dog by car, and I have to find a hotel that can accept pets. But when you go back to your hometown during a long holiday like the Spring Festival, sometimes you have to find a pet store for fostering, and the foster care on holidays is also higher, generally about 100 yuan a day, and about 700 yuan for 7 days, which is almost bearable. A pet owner in Shenzhen said that she prefers to foster in a pet store near her home, on the one hand, it is cheap, on the other hand, it is a sense of trust in long-term contact with the pet store owner, and she is not very comfortable sending her pet to a strange place for fostering.
Another pet keeper in Guangxi said that he needs to foster the dog in the pet store for 11 days during the Spring Festival, although he is very reluctant, but because the high-speed rail is not convenient to take the dog, so he can only choose fostering, because it is an acquaintance, foster ** only slightly increased by 10 yuan, from 50 yuan a day to 60 yuan a day.
At the same time, in addition to foster care, some pet owners also choose to help each other. In one of the pet groups where the reporter belongs, many pet owners near their residence choose to invite friends to feed them. A pet keeper told reporters: "Fostering outside, ** is also quite expensive." We have a few friends who have met because of pets, and on important holidays, we will ask friends who do not travel to help feed and walk the dog, and when he needs it, we will help him feed him. ”
The pet economy is on the rise.
With the change of demographic structure, the increase of per capita disposable income, and the improvement of pet emotional role attributes, the domestic pet market has expanded rapidly. From the perspective of overseas markets, the United States is currently the largest country in the global pet economy, and after nearly 100 years of development, it has entered a mature stage, and the market size has increased from 90.5 billion US dollars to 136.8 billion US dollars from 2018 to 2022 (CAGR reached 10.).9%), the willingness to raise pets in the economic downturn stage has not decreased, the cycle reflects high growth and counter-cyclicality, the demand for pets is more resilient, and the trend of consumption upgrading in refined and specialized industries continues.
Guided by the National Companion Animal (Pet) Standardization Technical Committee, the Pet Industry Branch of the China Animal Husbandry Association, and the China Veterinary Association, the "2023-2024 China Pet Industry Consumption Report" produced by the pet industry big data platform shows that the number of pet dogs in China in 2023 will be 51.75 million, an increase of 1 over 20221%, the number of pet cats is 69.8 million, an increase of 68%。In 2023, the size of the urban pet (dog and cat) consumer market will be 279.3 billion yuan, an increase of 3% over 20222%
At the same time, the above report shows that in 2023, the average annual consumption of a single pet dog will be 2,875 yuan, a decrease of 02%。The average annual consumption of a single pet cat is 1,870 yuan, a decrease of 075%。Post-90s and post-80s pet owners are still the main force of pet raising, which has increased compared with 2022. From the perspective of consumption structure, the food market will still be the main consumer market in 2023, with a market share of 523%。Staple foods and snacks were relatively stable, and nutritional products increased slightly. This is followed by the medical market with a market share of 285%, of which, drugs and physical examinations increased slightly, and diagnosis and treatment and vaccines declined. The market share of supplies and services is low, respectively. 8%, but there is a higher upside.
Guosheng** pointed out that China's pet economy track has a long slope and thick snow, and with the continuous upgrading of pet penetration rate and pet consumption, there is a broad space for growth in the future. At present, the inventory of overseas customers is depleted & the demand is picking up, and the inflection point of overseas orders of leading enterprises is upward, and they are accelerating the breakthrough of the domestic market and making efforts to build their own brands. In the future, with the improvement of domestic pet brand power, based on mass products, we will expand professional subdivisions through research and development, and then drive the increase in the repurchase rate of ** belt and brand, and the scale effect of cost investment will gradually appear, and the profit model is expected to be optimized. The penetration rate of China's pet market and the consumption of single pets are benchmarked against overseas mature markets, and according to estimates, it is expected that the CAGR of the pet cat and dog market will reach from 2023 to 2030. 5%。
Editor-in-charge: Ye Shuyun.
Proofreading: Li**.