What kind of cars do you have the impression that can be called people's dream cars?Mercedes big g?Porsche 911?In fact, the Lincoln Navigator can also be regarded as one, and this million-level luxury car is also a symbol of status and status.
On January 9, the Lincoln Navigator Blue Silver Edition was officially launched, and there was only one new car, priced at 10080,000 yuan. Interestingly, this ** is still the cheapest Lincoln Navigator model on sale. So, will this car be able to attract local tyrant users?
Navigator Blue Silver Edition, what are the changes?
Among the million-level luxury cars in China, the influence of the Lincoln Navigator cannot be compared with the same level models of Mercedes-Benz, BMW, and Audi. However, Lincoln also has its own die-hard fans, and there are also some exclusive logos. The blue and silver version of the navigator listed this time reflects this.
As a new model, the navigator blue silver version has not made adjustments to the exterior design, but has been adjusted in some details, the most obvious change is the blue and silver double body color of gold and blue. Look at the color matching to recognize the car, which is a common phenomenon in the million-level luxury car market.
In addition, the new car also has an exclusive Collector's Knight Star badge under the C-pillar, which is a status symbol. The Lincoln brand was quite popular in China in the early years, and the name of the ** special car was very loud, 5The 9-meter elongated Lincoln courtesy car also attracts people's attention on some high-end occasions, so such an exclusive logo is still relatively easy to be recognized by high-end users.
In terms of body size, the new car has not changed, the length of the car is 5355mm, and the wheelbase has reached 3112mm, which is an out-and-out big guy. The comfort and sense of ceremony brought by the wide body is one of its main selling points.
What does it take to support the million-dollar selling price?
The million-level luxury car circle is also divided into a variety of different ways to play. Porsche relies on strong power performance and looks up to core technologies that surpass competitors at the same time, but these are not what the Navigator Blue Silver Edition is good at.
The million-level price of the blue silver version of the navigator is mainly supported by various high-end materials. In terms of interior materials, the Navigator Blue Silver Edition is made of Opulence high-grade natural leather produced by Bridge of Weir in Scotland, which looks pleasing to the eye and feels quite good.
This high-end leather covers a very large area, in addition to the seats and center console, **armrests, door panels and other places that people often come into contact with are wrapped in leather. Objectively speaking, after so many years of development of luxury fuel vehicles, there are not many places that can be improved, and leather is a key area.
In addition, the Navigator Blue Silver Edition also offers a 28-speaker Revel Ultimatm 3D immersive sound system, as well as a customized tone. When the user is in the car, it is like sitting in a high-end hall. High-end users may not necessarily like **, but other luxury cars have things, and the Navigator Blue and Silver Edition cannot be absent.
The Navigator Blue Silver Edition adopts a 2+2+3 7-seat layout, with the size of this car, it can ensure the spaciousness of the third row, but it is designed with a wide armrest box in the middle of the second seat, and there is no middle aisle, so passengers need to fold the second row of seats forward when entering the third row.
This design can also be seen that in the eyes of the designer of the blue and silver version of the navigator, the distinguished passengers of this car are often sitting in the second row with the owner, and the third row is just an emergency. It is worth mentioning that the armrest box in the middle of the second-row seats is large in size and rich in functions, which is also the standard configuration of million-level luxury cars.
For some high-end users, the more attractive aspect of the Navigator Blue Silver Edition may lie in the power system. This car is equipped with a 3The 5T six-cylinder twin-turbo engine is mated to a 10-speed automatic transmission, with a maximum system power of 305kW and a maximum torque of 670Nm.
The Navigator Blue Silver offers six driving modes and an ELSD electronic limited-slip differential that adjusts the power delivery to different road conditions. In addition, the new car is equipped with a road prediction function and an adaptive suspension system. In the field of fuel vehicles, such a configuration is actually quite good.
But if you understand today's new energy market, you will find that this level of power performance is not enough to see, so domestic new energy vehicles of about 200,000 yuan can reach this level. However, in the million-level luxury car circle, there is not much point in simple performance competition, and those who will buy this car will not be concerned about the parameters.
In the new energy era, how can the navigator survive for a long time?
Lincoln Navigator has been in China for a long time and has always occupied an important place in the million-level luxury car market. The new Navigator Bluesilver Edition doesn't make any major changes in terms of performance, and its bigger selling point is the dual-color bodywork and exclusive logo. In the short term, there will be no major changes in the market performance of the Navigator.
But even this million-level famous model needs to face the impact of the new energy era. To take the simplest example, the road prediction function equipped on the blue and silver version of the navigator is first-class in the fuel vehicle circle, but in the new energy circle, it can only be regarded as the front function of various intelligent chassis. Its so-called "adaptive", the object of comparison is also ordinary fuel vehicles, and this function is just an entry skill in new energy models of about 300,000 yuan.
This is the problem of this car, it has a strong brand influence and a good reputation among high-end users. But this kind of reputation is bound to be affected by the impact of new energy vehicles, quantitative changes will occur to a certain extent, when high-end users find that the original navigator of the high-end configuration in the new energy market is not worth mentioning, its real crisis will come.
Summary:The launch of the Blue Silver Edition of the Navigator provides another high-quality choice for high-end users. However, these are the stories of the "small courtyard and high walls" of fuel vehicles, and if Lincoln wants to make the classic car series of navigators an evergreen, it should still move closer to the new energy era.