During the Spring Festival holiday in the Year of the Dragon, **consumption has entered the peak season. Different from the public impression of "middle-aged and elderly people love to buy", more and more young people have become the followers of **.
The reporter first came to the Beijing time-honored Caibai General Store, which is a popular place to buy ** in Beijing.
Dong Ming, director of the gift department of Beijing Caibai Business DepartmentIn the past few days of the Spring Festival, there are tens of thousands of passengers every day
In a ** store in Jinan, Shandong, young people are vying to buy ** jewelry to honor the elderly and give gifts to relatives and friendsMany styles have been sold out。In the shopping malls of Zhejiang,There is an endless stream of young people who come to buy **
The reporter learned that there are two options for buying gold jewelry, according to the size and process, generally divided into buying by gram weight or buying at a fixed price, the former is often "bigger", calculated according to the gold price of the day, and the latter is "smaller", and the label does not indicate the specific gram weight. The types selected by young people are mainly concentrated in pendants, rings, transfer beads and other small pieces, and fixed price gold jewelry. 
**Sales are booming.
Featured gold jewelry small gram weight ** popular
The reporter learned in the interviewThe most popular thing in the Year of the Dragon is gold jewelry with dragon elementsUnder the "national tide" wind, the first is not only exquisite in style, but also endowed with the meaning of personality fashion and cultural self-confidence, attracting many young consumers to buy.
In a mall,The clerk said that the 50-gram dragon gold bar had been sold out
Other national fashion ** jewelry is also very popular. Traditional shapes such as "Ruyi", "Lotus Peng" and "Lucky Bag", using ancient methods, hollowing, baking lacquer and other processes, coupled with names such as "Auspicious Ruyi" and "Good Luck Lotus", have sold very well. 
In another gold store, the "gourd" shape of Fu Lu Shou**, or the pendant with the meaning of "peanuts" with the meaning of good things happening, has become a hot-selling style in the store. 
Zeng Xiaonan, manager of a brand gold store in Zhejiang: The gram weight is a little smaller, a little more exquisite, the style is a little more fashionable, they prefer traditional cultural elements, national tide style.
Online sales** are also very popular, according to data from Internet sales platformsSince January, the popularity of gold jewellery in the Year of the Dragon has increased by more than 500% year-on-year, and the search volume of dragon-shaped pendants has increased by more than 400% year-on-year.
Buying needs to be rational.
Don't blindly follow the herd
In response to the popularity of the ** market,Experts remind consumers not to blindly follow the trend when buying ** products. When buying jewelry, you need to pay attention to the processing fees and handling fees included in gold jewelry. In addition, consumers should fully understand the relevant knowledge and risks of the market before purchasing, and adopt a small amount of investment strategy in batches according to the actual situation and demand to reduce investment risks. **CCTV News Client, CCTV Finance
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