Relationship is a mistake book, it is good not to appear next time, and the relationship can also evolve step by step. ”
On the Zhihu 2024 Answer Adventure Night, which was exclusively titled and broadcast by JD.com and co-sponsored and supported by OPPO, Su Yuyang, an independent ** person, boarded the "Answer Adventure Island" with the confusion of "why is it difficult to talk to his father in three sentences", and completed the reconciliation with himself and his father in the dialogue with seven other "adventure travelers". Su Yuyang's predicament, isn't it a true portrayal of you and me? Everyone yearns for healthy intimacy, but they often forget that a mature intimate relationship is formed through continuous running-in, tolerance, and understanding.
Since New Year's Day, Mirror Entertainment has visited major New Year's parties, and for the first time, it has been brought into a state of deep thinking by the content of the party. After all, puzzles such as "why my parents are always disappointed", "how can I get rid of the vicious circle of staying up late", "should I change myself for work" and other puzzles that exist in the eight adventure travelers, contemporary young people can empathize with them fiercely.
When the younger generation laments the lack of novelty in today's gala, the market is also constantly asking "what is more suitable for the contemporary form of the gala", for this question, Zhihu 2024 Answer Adventure Night gave its own answer, that is, a party that completes "asking" and "answering" in dialogue and multi-stage interpretation, and perfectly presents the "sense of acquisition" under high information value and high ornamentation.
In 2021, Answer Adventure Night debuted, and that year Zhihu changed the platform slogan to "If there is a question, there will be an answer", and this is also the soul of the IP of the answer Adventure Night. After four years, people's concerns are changing, but the original intention of the party to find answers has never changed.
The image of the "island".No more lonelinessThe New Year is often regarded as an important dividing line, and people use "wishes" and "plans" to separate the past from the future, and the future is often expected to be filled with many good expectations, such as "becoming a better self", "promotion and salary increase", and so on. If you want to ask how you can achieve these expectations, the answer may be to draw experience and strength from looking back, just like the tone of Zhihu's 2024 Answer Adventure Night: see each other and light up the distance.
Illustrator Lin Youjiang is facing the impact of AI painting, reporter Wheat is hesitant to "chicken baby", college student Liu Zheng is entangled in how to meet the right person, and writer Ye Xiaobai is thinking hard about how to let parents have an ideal New Year's ......
Eight questions and eight microscopic incisions, each of which is a reflection of real life. For example, "chicken baby", a commonplace education question, has been added with a more current qualification in the 2024 answer adventure night: Is the chicken baby still useful if society is developing so fast? In the past, academic performance was the core criterion for judging whether a child is good or not, but nowadays, grades alone may not necessarily be able to gain a solid foothold in society.
Another example is the troubles of freelance writer Luo Huai: What should I do if I am still immersed in my memories, but others don't care anymore? Ten years later, when I met with a friend who had watched a concert together, the other party reacted coldly, and my nostalgia became an emotional pressure and burden.
Under the positioning of "the first language theater reality show", 2024 Answer Adventure Night cleverly reproduces the Q&A model of the online community, allowing people of different occupations and ages to find "non-unique answers" to questions in face-to-face offline exchanges and collisions of opinions.
When Liu Zheng, a college student, attributed his heart to the fact that he couldn't find the right person after he walked out of his last relationship, Ye Xiaobai and Mai, who had already entered married life, gave their own opinions from the standpoint of the past. In Xiaobai's view, love is a very energy-consuming thing, and if you feel tired, it may just be that your mental strength is exhausted at this stage, while Wheat's view seems to be Buddhist but full of wisdom: don't force, don't be afraid, and try boldly.
In addition to exchanges and dialogues, the 2024 Answer Adventure Night is also "answering questions" in more innovative forms, such as the "Adventure Space" stage performance that is cleverly packaged as a "Adventure Space" that is highly consistent with the theme of the party, which is an answer given by Zhihu.
For Su Yuyang's confusion, the answer given by the sketch comedy "Truth Translator" is: Many times, parents are "knife-mouthed tofu hearts" just because they have too few ways to express their love; As for the troubles brought by nostalgia to Luo Huai, a classic song "You at the Same Table" is a **freehand: the innocent emotions left by those innocent years should not become a burden, on the contrary, it is a force that pushes people forward.
On the stage of Zhihu's 2024 Answer Adventure Night, even mini-games and interactive sessions can be part of the answer. The stage idea itself is a very high-concept intention, but when it is implemented, the audience can clearly perceive its groundedness.
After Ye Xiaobai asked the "Adventure Space" a question, the host Chen Ming did not immediately advance the dialogue session, but took out the New Year's gifts prepared for the eight "Adventure Travelers" at the party: there are blessing characters that symbolize the joy of the New Year, fritters and sugar packets that evoke nostalgia, and small flower cannons that represent the childhood memories of a generation. At this time, the answer to what is the taste of the New Year has faintly surfaced: the taste of the New Year is about memory, about emotions, and even more about relatives.
Diverse and creative Q&A methods also point to multiple answers. For example, when asked "Do I want to change myself for the sake of work?", some people think that "being myself is the most important thing", and some people think that "I can leave to others what I am not good at". In Zhihu, there will be thousands of answers to a question, and Zhihu 2024 Answers Adventure Night is the same, it is more like a stage for people to see the life experience and wisdom of different people, and resonate from it to have an epiphany.
Many programs with the theme of "knowledge dissemination" often fall into the misunderstanding of instilling absolute cognition in the audience, but Zhihu 2024 Answer Adventure Night accurately grasps the proportion, and also brings a rare emotional comfort to the audience.
The background of each of the eight questions is warm, such as in the intergenerational communication barrier, people should listen to each other's hearts and minds; For example, in children's education, parents require their children to make progress while always reflecting on themselves and giving their children the strongest confidence with love. The "chicken soup" flavor of these answers may be a little lighter, but they are undoubtedly genuine, powerful, and uplifting.
In Zhihu 2024 Answer Adventure Night, "island" is a core concept, and in the rapid transition of the times, everyone is like an island, just as the American scholar Alan Bloom mentioned when describing the "isolation psychology" of contemporary young people: "In order to know what to do in the future, imagination drives everyone to look forward to the future day of isolation." But the "Island of Answers" shatters the intentions portrayed by the "island" and the small system of isolation that people have established.
When we see each other, we are no longer "islands".
Business value,Distilled in the value of the contentTime flies, and the answer to the night of the adventure has passed four years. Over the past four years, there have been so many evocative and memorable moments on this stage.
In 2021, Zheng Yunlong's first-class drama "Problematic" will be integrated into classic Zhihu stalks such as "Does the Jade Emperor live in the stratosphere or troposphere" and "Is the cat solid or liquid", and has become an easter egg show dedicated to Zhihu to deep users; In 2022, the comedy group Daewoo Jisui left a golden sentence in "Time and Space Inn": "All people who seek knowledge, as long as they dare to think and dare to ask questions, knowledge can be passed from person to person forever." In 2023, Li Dan's personal talk show "Self-cultivation of Relaxation" gave anxious young people a breather.
In the past four years, the content of Zhihu's Answer Adventure Night has been continuously upgraded and its commercial value has continued to rise, and the 2024 Answer Adventure Night has attracted the exclusive title of JD.com and the joint sponsorship of OPPO. After four years of deep cultivation, the commercial value of Zhihu Answer Adventure Night is naturally extracted from the content value.
In the current party market, which is desperately rolling up the lineup and visual effects, Zhihu Answer Adventure Night, which has both high information value and high ornamentation, and balances professionalism and entertainment, is undoubtedly unique enough.
The question raised by the painter Lin Youjiang, "AI is getting stronger and stronger, does it still make sense for me to paint" is almost difficult to appear in the evening party of the mainstream platform, and in essence, it is also incompatible with the stage temperament of the mainstream party, but Zhihu is different. In-depth hot social issues that can arouse people's thinking and resonance have always been the foundation of the Zhihu platform and even Zhihu's Answer Adventure Night.
On Zhihu 2024 Answer Adventure Night, for the question of "whether to have a chicken baby", Chen Ming said: "Our thinking paradigm is like this, I think that no matter what reason you have to be at the top of the tower, it is difficult for us to let children enjoy the happiness of the waist very plainly." But whether those children who have not achieved the top head in their own track can live with dignity is a very important yardstick to measure the degree of civilization of our society in the future. ”
This kind of in-depth problem analysis based on the background of the times and the social environment is where the professionalism of Zhihu's Answers to Adventure Nights lies.
At the same time, Zhihu 2024 Answer Adventure Night also meets the rigid needs of contemporary young people for entertainment and fun of the party, with the help of sketch comedy "Truth Translator", interactive short drama "Lao Zhang and Lao Li", "Character Supermarket", as well as "Reflection of Life", "You at the Same Table", "Lifetime" and other forms of stage performances to inject a sense of relaxation and joy into the party.
To a certain extent, Zhihu Answer Adventure Night is a show that can not only stand in the perspective of the young generation and new professionals to "think about what they think, think about what they are worried about", but also stand in the perspective of ordinary audiences to convey professional thinking in an interesting way, which is somewhat unconventional at the moment, but perhaps, this is what the party should look like.
Reading these, it is not difficult to understand the underlying logic of JD.com and OPPO's sponsorship of Zhihu 2024 Answer Adventure Night. Compared with the traditional mainstream party, the Zhihu party, which takes "content professionalism" as the cornerstone and "stage fun" as the starting point, is highly consistent with the current brand's desire to penetrate into the young people and new professional groups and realize the appeal of "mental grass".
Taiwan-network integration,Knowledge knows no boundariesIn 2021, the first Zhihu Answer Adventure Night was broadcast on Zhihu, Kuaishou, iQiyi and other platforms, and now Zhihu 2024 Answer Adventure Night is jointly broadcast by Zhihu and Henan Satellite TV. From pure network end to Taiwan network integration, Zhihu Answer Adventure Night and Zhihu platform popularity and influence have gone all the way.
In the past year or two, Zhihu has been quoted to other communities in the past year or two.
In the current era of high entertainment, Zhihu has always been delivering more serious professional content and knowledge to the outside world, cultivating the deep thinking ability of the younger generation, and this thick background determines the unique market value of the platform and Zhihu Answer Adventure Night.
Looking back, whether it is the "What do I need to pay attention to when I go home with my girlfriend for the first time during the Chinese New Year" and "What reason is the reason for taking leave, the leader will definitely approve it", or the eight hot topics such as "workplace personality", "chicken baby", "AI painting", and "New Year's flavor" locked by Zhihu 2023 Answer Adventure Night, are actually screened out from the content with high user attention on Zhihu station. The microcosm of answering each other's doubts in the exchange and collision of ideas.
Therefore, it can also be said that the information torrent of the times is becoming more and more violent, and the higher the influence of Zhihu, a Q&A platform that focuses on "professional discussions" in all fields.
From this point of view, in this year's 2024 Answer Adventure Night, Zhihu and Henan Satellite TV came together, and it was also quite a matter of pity. First, in the matter of doing the party, Zhihu and Henan Satellite TV's judgment on industry trends and audience needs is quite accurate, and the answers given are all "return to content", the difference is only that the former is based on "professional knowledge and deep thinking", and the latter is deeply rooted in traditional culture.
Both, Zhihu and Henan Satellite TV are sticking to the long-term pursuit of in-depth content value. Over the past four years, the tone of Zhihu's Answers to Adventure Night has been consistent, that is, to find answers, which are related to individuals, groups, and times, connecting the past and the future.
In the era when traditional print media was still strong, readers looked forward to the New Year's message of Southern Weekly the most every year, and to this day, the echo of the 2009 New Year's message of Southern Weekly "No Winter Is Insurmountable" is still sonorous and powerful.
Nowadays, the times have changed, and the new **stand on the stage**, but what remains unchanged is that people still need a platform to stand up and output the in-depth content that strengthens people's hearts, condenses common values, and guides the way forward, and this is the direction in which Zhihu and Zhihu answer adventure night are moving forward.