In the midst of confusion, we look for the answer to 2024 together.
Written by Qian Dexin.
The confusion of a person's growth has been interpreted countless times, and it has happened to each individual individual, but it has been extracted from the experience of these individuals into a specific problem.
35-year-old career crisis", "the rift of parental affection", "deception and betrayal in love", "the loss of time and the growth of age" When these similar problems appear in our lives with the growth of age, stopping to think, thinking about life, and echoing the inner voice has become one thing that everyone tries to learn.
At present, in the open, free and relaxed Internet environment, new professionals with experience in different fields are proposing new solutions to these puzzles. From a different perspective, everyone will be inspired when they encounter similar problems.
On February 5, in Zhihu's "2024 Answer Adventure Night", with the background of "Answer Adventure Island", around the eight questions that will be hotly discussed by the society in 2023, a number of guests from different fields will create an open "discussion field" in the form of dialogue interviews, triggering interesting and in-depth discussions. In addition, there are different celebrity guests in the form of songs, interactive skits and other forms to interpret and answer questions in the corresponding sections.
The party lineup was strong, Zhang Hanyun, Zhang Yuan, Su Yunying, the landlord's cat, Shi Ce, Tianfang, Yan Peilun, Liu Tianqi and other guests, as well as new professionals in various fields performed on stage.
Their answer may not be yours, but maybe your answer is hidden in these reflections.
New people, new mission, new hope
In April last year, Zhihu first proposed the concept of "new professionals" at the "2023 Zhihu Discovery Conference", which refers to practitioners with corresponding knowledge, experience and skills in a certain field. They are professional and believe in professionalism, they are very sensitive to new technologies, and new technologies have also spread because of them, and they are also an important supporting force in today's society.
In terms of access to information, new employees pay more attention to the acquisition of high-quality information, and they want to solve problems in the most efficient way whether they are working or living.
Zhihu's "2024 Answer Adventure Night" provides such a channel, which is a language theater reality show, with "Answer Adventure Island" as the background, focusing on 8 real-life issues that have been hotly discussed in Zhihu in the past year.
The question of this "Answer Adventure Night". Almost all of them are topics with high page views and popularity on Zhihu site. These questions include "the pleasure of staying up late", "not disappointing parents", "I am frozen by time", "when A has I", "Chicken Baby 2024", "Workplace Personality", "The Next Heartbeat", "The Taste of the Year", etc.
These questions not only focus on the workplace, emotions, and emotions, but also involve thinking about new technologies. Through these practical and ornamental programs, Zhihu showed the thinking of the new craftsmen to the front of the stage.
Different from the performance-centered program format, the guests who answer these hot questions are professionals in different fields, that is, new professionals. Among them are ** people, illustrators, artists, game designers, freelance writers, journalists, writers, etc., they come from different fields and have different expertise. In this open session, they will answer these questions in life in interesting formats, such as singing and skits.
Neil Bozeman, a world-renowned cultural researcher and critic, has keenly observed the profound impact of the transformation of mainstream media on the masses and society.
He believed that humanity would be destroyed by the things we loved, and in his book Entertainment to Death, he said: "All public discourse is increasingly appearing in the form of entertainment and becoming a cultural spirit." Then our politics, religion, journalism, sports, education, and business willingly become vassals of entertainment, without complaint, even silently, and the result is that we become a species that entertains to death. ”
Compared with the content immersed in the form of entertainment, at the moment, the deep-seated collision of ideas will make the audience have a deeper "sense of gain". On the basis of celebrating the festive attributes, the "2024 Answer Adventure Night" created by Zhihu is both a collision of life and thinking, exclusively titled and broadcast by JD.com, which is also delivered during the Spring Festival, and co-sponsored and supported by OPPO.
From another perspective, the continuation of "Answer Adventure Night" means that Zhihu is no longer limited to the online world built by one question and one answer, when it precipitates the essence of content to the real world, we can find that by continuously building a more diverse content ecology, we can find answers in Zhihu, whether it is facing career development or life problems.
Between Independence and Self: A Balanced Answer
Why is it that my parents are always very unhappy and it is difficult to have a normal conversation with them for more than 3 sentences? ”
Those memories are very good for me, after the passage of time, should I still share them with the person concerned? ”
The society is developing so fast, is the chicken baby still useful? ”
I want to bring my parents to my small home for the New Year this year, how can I have an ideal New Year? ”
When these questions coincide with reality, what choice do you make? In the "2024 Answer Adventure Night", the program starts with the performances of Zhang Hanyun, Zhang Yuan, Su Yunying, the landlord's cat, Shi Ce, Tianfang, Yan Peilun, Liu Tianqi and other guests, and leads to deep thinking with the questions and answers of new employees in various fields.
Su Yuyang is an independent ** person in the Stone Project, about the relationship with her parents, she said in the show, "The relationship is a wrong book, it is good that it will not appear next time, and the relationship can also evolve step by step." ”
In the show, Tianfang and his parents had arguments over issues such as "whether to wear autumn pants" and "go home early for the New Year", and in these arguments, potential concern was about to come out, it turned out that just like Su Yuyang realized, maybe there is a gap between us and our parents, but family affection has penetrated into our lives like air.
Luo Huai, a freelance writer, also has her own views on the sharing of memories, she said, our eyes are long in front and we look forward and move forward, but sometimes, if someone can turn our head to look at the road and remember the way back instead of us, I think it is also very good.
Wheat, the top student in the college entrance examination with a 985 degree, has experienced graduation from a large factory, and has chosen a more open attitude towards the issue of "chicken baby". In her view, the thinking paradigm of the whole society is like this, and she feels that no matter what the reason is, it is difficult for us to let children enjoy the "happiness of the waist" very plainly.
She said that whether those children who have not achieved the top head in their own track can live with dignity is a very important yardstick to measure the degree of civilization of our society in the future.
One of the problems for new employees today comes from the development of technology, where AI has replaced some jobs or part of the work. Illustrator Lin Youjiang was deeply touched.
But he is not afraid, and when faced with such challenges, he said that I think when I see AI, it is especially like more than ten years ago, when I was just learning to draw and there was a blank slate, that is, you need someone to guide you and tell you a path that can be improved. So I need to go back to life and continue to fight it countless times, and then see how I develop next.
On this night, the content that provokes people to think is not limited to this, it is about love, family, career, life, friendship, and deep thinking pushes the mind to a deeper level.
But in fact, the 8 questions and answers proposed on Zhihu's "2024 Answer Adventure Night", although the questions range from staying up late and sharing in life, to the hope sustenance in growth, the test of family affection, to the establishment of personality and the accumulation of technology at work, and then to the handling of intimate relationships. But in reality, the essence of these questions is the ** between self and independence.
Behind this, in fact, it reveals a common problem faced by new professionals, they not only want to meet expectations in their self-cognition, but also want to escape from the tense state, say goodbye to mental internal friction and anxiety, and create an independent and complete spiritual field for themselves.
Although it is difficult, the way of thousands of people is providing more outlets for this question, and these new professionals from different fields think from different perspectives to make the answers richer and closer to the truth.
The show also does not lose its entertaining side, each Q&A is interspersed with songs and performances, such as "In My Life", "You at the Table" and other songs also bring each of us into a ** self and enjoy the ultimate state of happiness.
The answer is the background color of Zhihu
"2024 Answer Adventure Night" is exclusively titled and broadcast by JD.com, which also delivers during the Spring Festival, and is co-sponsored and supported by OPPO. It's been a journey since 2021, and as the director of the gala once said, "we've created an adventure with the answers, hoping to answer your questions over the past year."
Perhaps, "answering" is the background color of Zhihu, and one of the important meanings of "Chinese New Year" is to look forward together by answering questions from the past.
As of the third quarter of 2023, the cumulative content of the Zhihu community has reached 743.7 billion, a year-on-year increase of 284%。In addition to expanding its content library across various verticals, Zhihu also pays special attention to content related to the development needs of the new generation, including career growth, lifestyle, and consumption-related scenarios.
After accumulating a large amount of content, Zhihu no longer wants to limit users to the torrent of information, but precipitates the direction for users in the Q&A. So we can see that Zhihu continues to build a more diverse content ecology, whether it is career development or life difficulties, in Zhihu, you seem to be able to find the answer.
This time, the "2024 Answer Adventure Night" and Henan Satellite TV will be jointly broadcast on the Taiwan Network, which also means that with the "Answer Adventure Night" as the starting point, Zhihu's content has gone from online to offline, and the uniqueness, authenticity and professionalism of its content itself have become a footnote to the credibility of the Zhihu brand.
As the largest Q&A community in China, Zhihu has jointly built a discussion field with "professional discussion" through a variety of products such as Q&A, ideas, and live broadcasts. At the same time, based on data monitoring, Zhihu can also dig out more hot topics and scenarios, and refine them into content IP.
To this end, through the support of high-quality content, Zhihu carefully protects the culture of the community while expanding the content, and balances the knowledge density and topic traffic, so as to achieve the coordinated development between professionalism and public awareness.
Therefore, in this "2024 Answer Adventure Night", the questions involved in Zhihu are centered on new professionals and are linked to life, workplace, family and other aspects, which is a confused side of everyone as a public, but Zhihu creatively starts from the identity of the answerer, and allows them to give the essential answer from the position of different careers and different growth backgrounds, which is not a judgment whether it is correct or not, but a different way of dealing with Zhihu when facing the content.
From the perspective of communication, this is also a core logic of Zhihu crossing the community itself and breaking the circle outward.
Zhihu starts in the community, not only in the community. As this year's "2024 Answer Adventure Night" shows, it is not only a collision of ideas within the community, but also a beginning for society and individuals to think about themselves. Here, every new employee will be inspired, and when they choose to bring personal reflections, it will be the starting point for countless correct answers.
Good questions and good content are the background colors of Zhihu, and they are also the value of Zhihu, and in this "2024 Answer Adventure Night", we will enter the wonderful world created by Zhihu together.