The first shot of price reduction was BYD.
On February 19, the BYD Qin PLUS Glory Edition was officially launched, of which the DM-i version launched a total of 5 models, with an official guide price of 7Starting from 980,000 yuan, the highest-level excellent type is only 12580,000 yuan.
It is worth noting that this is the first time that BYD's DM-i model has entered the 70,000 range. The brand even played the slogan "electricity is lower than oil", which attracted attention and once appeared on the hot search.
Subsequently, new energy vehicle brands such as Changan Qiyuan, SAIC-GM-Wuling, and Nezha Automobile also announced price cuts one after another. Changan Qiyuan A05 dropped to 7Starting from 890,000 yuan, it also played the slogan of "electricity is lower than oil"; The Wuling Starlight 150km advanced plug-in hybrid sedan drops to 9980,000 yuan; Nezha Automobile announced price cuts for a number of models, such as the Nezha X system, which dropped by 220,000 yuan, Nezha Aya fell by 8,000 yuan for the whole system, and Nezha S fell by 5,000 yuan for the whole system.
On the other hand, the price reduction of fuel vehicles is also continuing, and the first to feel the "chill" is the joint venture brand. On February 19, Beijing Hyundai announced that its A-class sedan Elantra model officially reduced its price, with a minimum of 7From 580,000 yuan. Its original guide price was 9980,000 yuan-14980,000 yuan, which shows that the price reduction is not small.
Although the joint venture brand is in decline, the first to fall in the reshuffle is still the new energy vehicle brand. Recently, Gaohe Automobile has been exposed to news such as work stoppage, salary suspension, and store closure. On the evening of February 22, Gaohe Automobile announced that in the face of internal and external pressures and challenges, Gaohe Automobile has made great adjustments to its daily operations since February 19, and is currently making every effort to take various relief measures.
With the rapid expansion of market share and scale of the leading new energy vehicle brands, the cost of superimposed power batteries has fallen and the technology has become more mature, and the market reshuffle has already begun. For example, BYD relies on its own vertically integrated industrial chain and manufacturing capacity, and continues to expand its advantages to seize the market of traditional fuel vehicles. However, for the new car-making forces with a "thin foundation", how to survive in the "reshuffle" is the top priority.