On February 23, the topic of "Alipay recruits a large number of Douyin Xiaohongshu employees" rushed to the hot search. It is reported that Alipay has successively poached a lot of employees from Douyin and Xiaohongshu last year, mainly focusing on operation posts and advertising posts to make reserves for content layout.
At the beginning of this year, Alipay tested a social function called "Interest Community", which is positioned to find interesting and find playmates, and users can experience cool life in the community and meet playmates with the same frequency. Currently, the feature is still in closed beta.
According to the report, the entrance to the "Interest Community" is located at the top of the message page in the Alipay app, and after clicking to enter, you can come to the Interest Community interface. The community takes the group as a social point, and users can join multiple interest groups such as hiking enthusiasts, cycling worlds, and fishing friends please get on the bus according to their hobbies; There is also a "Hot Events Nearby" where users can sign up after finding a partner. According to previous reports, Alipay set foot in the social field in 2016 and launched the "circle" function, which divides multiple sharing communities according to the crowd and interests.
At the technical level, Alipay (Hangzhou) Information Technology has also applied for a number of social-related patents, such as the patent of "social relationship processing method and device", the patent of "training user interest mining model, user interest mining method and device", and the patent of "data synchronization method and device".