Recently, Messi refused to speak to accept the award because he did not appear in a friendly match in Hong Kong, China, which caused dissatisfaction and criticism from fans. This incident had a significant impact on Messi's commercial value, and the only listed company in the market to obtain Messi's own brand authorization was once 714%。The reason behind this is that Chinese fans are angry and disappointed by Messi's absence and disrespectful behavior, and they have canceled their plans to buy Messi-related products and brands. It is estimated that if this situation continues, Messi will lose the support of hundreds of millions of Chinese fans, which will have a significant impact on his commercial value.
In the face of this incident, Hu Xijin, a well-known ** person, also expressed his criticism. He believes that even if Messi is unable to play due to injury, he should communicate with the fans, explain the reasons and can sign some fans to make up for the disappointment caused by not being able to play. Hu Xijin also thinks that Messi does not really recognize the fans as his food and clothing, and he is a little floating. The incident left a stain on Messi in Hong Kong, China, and it needs to be downplayed and explained to repair his image in the hearts of Chinese fans and give a sincere apology.
Regarding Messi's absence from the Hong Kong, China friendly match, the official explanation given by the Miami International team is that Messi has been plagued by injuries in the national team and needs to recuperate. However, this explanation is clearly not satisfactory to Chinese fans. They believe that Messi is unwilling to perform for the Chinese rich for money, and some even give the example of Chinese football and Beckham for comparison. Some people also dug up the "old news" of Messi's refusal to send New Year's greetings to Chinese fans and his refusal to donate to Wenchuan**, which further exacerbated the fans' disappointment and anger against Messi.
The disappointment of Chinese fans in Messi is not only because he failed to participate in the Hong Kong game, but more importantly, the fans feel that he has disrespect for Chinese fans. As an international football superstar, Messi's actions and remarks will be widely watched and interpreted. As a public figure, it is his responsibility to present a positive image, respect the fans and do his best to meet their expectations. However, Messi's actions have brought disappointment and hurt to Chinese fans, and this disappointment and hurt will further affect their trust and support for Messi.
As a top footballer and brand ambassador, Messi's commercial value cannot be ignored. However, Messi could lose a large amount of Chinese fan support due to the impact of recent events, which is a major blow to his commercial value. As we all know, the Chinese market has an important impact on the commercial value of sports stars, and the disappointment and anger of Chinese fans towards Messi will undoubtedly have a negative impact on his commercial image. Judging by the reaction of the fans, they have canceled the purchase plan for Messi-related products and brands, which will undoubtedly put a lot of pressure on Messi's business partners and brand licensees.
While fan opposition and boycott have had a significant impact on Messi's commercial value, Messi still has a chance to turn things around and repair his image in the hearts of Chinese fans. He can make up for the mistake by explaining the real situation and reasons to the fans, and giving a sincere apology. In addition, Messi can show his concern and support for Chinese society and fans by actively participating in public welfare activities and charities, so as to change the fans' perception of him. It's going to be a long-term effort, but if he can really put it into action and achieve substantial benefits, then there is still a chance that his business value will come back up.
Although Messi's actions have caused dissatisfaction and boycott from Chinese fans, we cannot simply blame Messi himself for this incident. As a public figure, his every move will be widely watched and interpreted, but that doesn't mean he has to act according to the expectations of all fans. From another point of view, Messi is also an ordinary person, and he also has the right to protect his interests and interests.
At the moment when the phenomenon of star-chasing is prevalent, we should remain rational and not over-pursue and expect stars. Celebrities are also human beings, and they also make mistakes and make mistakes. It's normal for fans to like a star, but we shouldn't rely too much on them, let alone lose our judgment and values because of their actions. Star-chasing should be a healthy and positive behavior, and should not affect an individual's life, work and study.
In the end, everyone has their own thinking and judgment, and we should decide whether to continue chasing stars based on our own situation and feelings. If a celebrity's actions or remarks are inconsistent with their own values, or have a negative impact on their own life, then stopping chasing stars is also an option to consider. We must maintain the ability to think independently, not be swayed by the opinions and actions of others, and stick to our own principles and positions. In this way, you can truly become a rational star chaser and maintain a calm and objective attitude towards star behavior.