Chinese New Year's Eve Evening Alipay Collection Five Blessings Activity Draw, about 2500 million people share 500 million yuan in red envelopes.
This year, Alipay announced that it will upgrade the "Wufu Festival" to the "Wufu Festival", in addition to the traditional Wufu lottery, it also adds the Wufu New Year's Goods Festival and the New Year's Day Happy Event. Among them, the Wufu New Year Goods Festival was launched on January 10, and tens of thousands of merchants launched in the live broadcast room to provide consumers with popular New Year's goods, and the New Year's Day was launched on the first day of the Lunar New Year.
The trick play enhances the interactivity and fun of the Wufu Festival activities, and also enhances the "attribute of bringing goods". It is reported that the number of merchants participating in Wufu this year has reached a record high.
Diverse gameplay
Since the launch of the Five Blessings campaign in 2016, my family and I have been participating in it almost every year. Now it's much easier to collect all five blessings than at the beginning.,At the earliest, you can only get a fu card through AR sweeping fu.,Now you can get it by watching**、Play games, etc.。 But the money allocated is also less, in the past I could get about six yuan, but now there are only one or two yuan. Ms. Wang, a resident of Beijing, told reporters.
At present, there are many ways to collect Fu cards, and there are endless ways to play, if you want to fully understand and master these Fu skills and gameplay, I am afraid that the only way to do this is with the help of Alipay's official Wufu Festival strategy.
Taking this year's collection of blessings as an example, there are AR sweeping, looking for blessing words, looking for energy, watching, shaking, entering the merchant Alipay mini program to complete the designated interaction, and participating in the joint activities of collecting five blessings in Alipay's partner channels.
In addition, this year's newly launched space-time photo studio, Hurricane small theater and other activities, users can generate the corresponding style ** by consuming Fu card and other methods with one click, or select their favorite video clips, upload their own**, and replace the character generation in the original film with one click**. These tricks enhance the interactivity and fun of the Five Blessings Festival.
Alipay appHigh traffic** attracts merchant participationAccording to Alipay's official data, as of 5 p.m. on February 8, 100 million people in this year's Wufu Festival event have received Fu cards in Fuqi stores. As a big festival IP, the high traffic of the Wufu Festival** attracts many merchants to participate, and this year, Alipay launched a new way to play the Wufu Festival while enhancing the interactivity and fun, but also enhancing the "attribute of bringing goods". Taking the ** Defu card as an example, users can also enter the merchant's live broadcast room from the interface to browse the Defu card, so as to achieve the purpose of bringing goods and diversion to the platform. According to the Wufu list launched by Alipay, China*** ranks in the forefront, and the popularity value of the list is comprehensively calculated based on the real number of goods sold in the list cycle, the amount paid, and the popularity of the live broadcast room. 
Alipay's official app completes the designated interaction by entering the merchant's Alipay applet, and Defu Card is also one of the ways for merchants to bring goods. Taking Hubei Zhihui Human Resources as an example, when you enter from the Alipay applet, its interface shows that you can draw a New Year Fu card by collecting the revisit applet, and you can use two Fu cards to exchange for a red envelope for living expenses or a 10 yuan carpool coupon for Didi Chuxing. 
Alipay's official app understands that the number of merchants participating in this year's Wufu Festival activities has reached a record high, in addition to synthesizing Wufu cards to exchange bonuses, users can also use excess Fu cards to exchange gifts in nearly 300 merchant mini programs. Reviewer: Zhao Bai Zhinan Editor: Zhang Diange Proofreader: Wang Yin Producer: Yu Zhe Signed: Peng Yong