The Spring Festival begins with a family reunion and a Chinese New Year's Eve dinner around the table. Chinese New Year's Eve dinner is the taste of the beginning of the new year, it has both the beauty of the harmony of five flavors, and the sweetest taste of family affection. However, on this Chinese New Year's Eve of the reunion of thousands of families, in the busy back kitchen of the hotel, the fire of the vigorous stove outlines the busy and lonely figure of the chefs who stick to their posts.
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Before the bell rings for the arrival of the New Year, every family is indispensable for a reunion dinner.
Nowadays, more and more families choose to walk into the restaurant on Chinese New Year's Eve, taste delicious food, and feel the joy of family reunion. Red Kitchen Network learned that the Chinese New Year's Eve reunion dinner market has shown a booming scene: the sales of "Chinese New Year's Eve Dinner" orders of catering merchants have skyrocketed; The restaurant boxes in many hotels are fully booked, and the lobby is also in short supply.
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However, behind the booming Chinese New Year's EveChinese New Year's Eve food business, a group that has been working in the back kitchen all the year round and is rarely seen in front of the public-chefs are destined to spend another busy and somewhat lonely Chinese New Year's Eve in their posts.
When the fireworks to celebrate the New Year bloom in the night sky, the chef is accompanied by the sound of eager footsteps as the food is passed back and forth in the back kitchen, the rhythm of knives and cutting boards, and the sound of "zila" jumping off when stir-frying on a high fire......The chef is like the conductor of this "kitchen symphony", playing in the "orchestra pit" away from the audience.
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In order to achieve the joy and laughter of the reunion of thousands of families on Chinese New Year's Eve, many chefs have given up their reunion with their families and silently dedicated the beautiful taste of Chinese New Year's Eve to consumers, but they owe themselves and their families a reunion dinner.
Recently, a ** "Guests Without Reservations" on social platforms has quickly become popular, causing heated discussions among the public. The short film tells the story of a young chef who has not been able to go home for many years to reunite - from the water table to the lotus in the back kitchen, to the stove to cook a table of Chinese New Year's Eve dinner. The short film is not only an affirmation of the young chef's persistence in honing his cooking skills and hard work all the way, but also shows the reality of the chef group sacrificing the happiness of the family and reuniting the family.
According to statistics, there are more than 20 million chefs in the country, and more than half of them are unable to reunite with their families on the occasion of the Chinese New Year because of their work. "When more and more people choose the hotel's Chinese New Year's Eve dinner, tens of millions of chefs across the country give up their reunion, it has almost become the norm", the words in the short film, saying the chef's best understanding of helplessness, ** online, this most touching chef's heart story, quickly resonated strongly in the chef community.
On the Douyin platform, many top domestic chefs and KOLs feel the same way. The winners of the Special Gold Award of the World Chinese Cuisine Competition, the Deputy Secretary-General of the Beijing Cuisine Association "Uncle Xia's Kitchen", the five-star chef "Chef Fan is here", and the inheritor of Shandong cuisine culture "** and I" and other representative figures in the chef group actively shared their personal experiences in the industry for many years, telling the true feelings of the majority of chefs who hope to have a reunion dinner with their families.
Ten thousand reunion days, when chefs are busiest. This New Year's hotel has to be busy until 11 or 2 o'clock in the evening.
Master and I. 
Since I entered the industry at the age of 17, I can count the number of times I have eaten Chinese New Year's Eve dinner with my family.
Uncle Xia's kitchen. 
The Chinese New Year's Eve made table after table of Chinese New Year's Eve dinner, but his family could not eat it.
Chef Fan is here.
There are heartfelt stories of "from entering the industry at the age of 17 to the present, the number of times I have eaten Chinese New Year's Eve dinner with my family can be counted on one hand", and there is also the sadness of being reminded by a hometown New Year's dish that has not been able to go home for many years to eat the New Year's dinner.
On the night of the reunion of ten thousand families, this dedication to the reunion should be seen by the society.
The most delicious thing in the world is reunion, and the majority of chefs are in the special moment of the New Year reunion night to create this "loveliest people" in the world for all the people, and they also deserve to enjoy the reunion with their families!
Lee Kum Kee, a leading brand in the condiment industry with a history of 100 years, hopes to use its own strength to let the society hear their voices, see their original intentions of sticking to their posts and running for their love, and see their hard work over the years to reunite with their families and create New Year's flavors for thousands of families.
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To this end, Lee Kum Kee launched the Spring Festival reunion theme activity "Lee Kum Kee, Make the Year More Delicious" for chefs during the Spring Festival - to pay tribute to the thousands of chefs who are busy with the dinner on Chinese New Year's Eve, and set up a blockbuster New Year Reunion Award to celebrate the New Year with thousands of hard-working chefs and the families behind them!
The event will set up a reunion grand prize of up to RMB8,888 for chefs and their families, and anyone who participates in the event through the "Lee Kum Kee Chef Club WeChat Mini Program" will have a chance to win a cash red envelope. At the same time, the event also used AI technology to bring a warm way of "creating New Year's dishes for loved ones" through the H5 method, allowing participants to win big prizes while delivering blessings!
When the chefs were busy with other people's reunion dinners, did they ever think that Lee Kum Kee Condiment, the "best work partner" at hand, had secretly prepared a "reunion surprise" of their own for them?
Lee Kum Kee has been renowned for more than 100 years and has been well recognized by the industry because the brand understands the needs and difficulties of practitioners. Over the years, Lee Kum Kee has created high-quality products with ingenuity, and has a deep empathy with consumers and users, which has also contributed to Lee Kum Kee's reputation and reputation in the industry.
Today, Lee Kum Kee has stayed true to its original aspiration and has a keen insight into the perseverance and hardships of the chef community in the joyful New Year, so it is determined to create an exclusive Chinese New Year reunion theme event, striving to let the whole society truly understand and respect the "you" who stick to your post behind the joy of the New Year. Lee Kum Kee and chefs are not only the "best partners" who work side by side at the stove, but also aspire to become "soul confidants" who best understand the voices of chefs and help chefs move forward steadily in their careers.
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This Spring Festival, we sincerely invite the majority of chef groups to participate in this event and spend a warm and lively Chinese New Year's Eve together! At the same time, it also calls on the whole society to raise a glass to the chefs who "don't go home" in the New Year and pay tribute to their contributions and efforts to the development of the catering industry!
In the future, Lee Kum Kee will continue to work with users to contribute to the prosperity of the F&B industry with outstanding performance in the new year!
Author: Hua Tang; Editor: Changle Weiyang).