During the Spring Festival holiday just past, China's consumer market ushered in a "good start", especially in terms of service consumption. According to the data released by the National Film Administration, the box office of the Spring Festival movies in 2024 will reach 801.6 billion yuan, creating a new box office record for the Spring Festival. According to the VAT invoice data of the State Administration of Taxation, the average daily sales revenue of service consumption-related industries in the country increased by 52% year-on-year during the Spring Festival holiday this year (the first to the eighth day of the Lunar New Year).3%, the consumption of tourism, accommodation and catering services has grown rapidly, and the consumption of cultural and sports services has risen.
This Spring Festival, many consumers choose to go out of their homes and enjoy a variety of service consumption. Novel experiences such as eating hot pot in KTV, watching movies in foot massage shops, and catching dolls in game halls have emerged one after another, attracting the attention and participation of a large number of consumers. At the same time, the tourism, accommodation, catering and other service industries have also ushered in a peak of passenger flow, and many businesses have attracted a large number of consumers by launching special activities and preferential measures.
It is worth noting that although service consumption has become the highlight of the Spring Festival consumer market, the traditional commodity retail market is also growing steadily. With the popularity of e-commerce platforms and the improvement of logistics and distribution systems, more and more people choose to buy New Year's goods online and enjoy a convenient shopping experience. In addition, some shopping malls and supermarkets have also attracted a large number of consumers' attention and purchases by launching ** activities and special goods.
The prosperity of the consumer market during the Spring Festival reflects the upgrading of China's residents' consumption structure and the diversification of consumer demand. With the improvement of people's living standards and the change of consumption concepts, service consumption is gradually becoming an important part of residents' consumption. At the same time, the popularization of e-commerce platforms and the improvement of logistics and distribution systems have also provided consumers with a more convenient shopping experience and promoted the growth of the commodity retail market.
Looking forward to the future, with the steady development of China's economy and the continuous increase of residents' income, there is still a lot of room for growth in the consumer market. The service consumption and retail goods market will continue to be an important force driving the growth of the consumer market. At the same time, policy guidance and support should be strengthened, enterprises should be encouraged to innovate and develop, improve product quality and service levels, and meet the diverse needs of consumers. Consumers should also maintain a rational consumption concept, pay attention to the quality of goods and service experience, and avoid blindly following trends and excessive consumption.
In short, the prosperity of the consumer market during the Spring Festival reflects the upgrading of China's residents' consumption structure and the diversification of consumer demand. The growth of the service consumption and commodity retail market will be an important force driving the growth of the consumer market. ** and enterprises should strengthen cooperation to jointly promote the healthy development of the consumer market. Consumers should also maintain a rational consumption concept, pay attention to the quality of goods and service experience, and contribute to the prosperity of the consumer market.