On January 8, Sichuan Cultural Tourism posted "Sichuan Red Panda bravely entered Harbin, family, what kind of gift should we return?".Netizens from all over Sichuan were "busy" and promoted the specialties of their hometown in the comment area, and Ya'an Tianquan's caviar became a "conspicuous bag".
In the comment area, the caviar produced in Sichuan directly exceeded the expectations of Sichuan netizens, making many people call it "outrageous". Many Sichuan netizens said that "I didn't know that caviar was produced in Sichuan after living for decades", and asked Ya'an people to "explain the caviar", and Ya'an netizens also said that their brains were buzzing: "I don't know, it's the first time I've heard that Ya'an has this thing." ”
Tianquan's local sturgeon breeding base (courtesy of Tianquan County Rong ** Center).
What kind of gift in return?
Sichuan specialties "shocked" Sichuan people
With the recent explosion of winter tourism in Harbin, many children from all over the country have arrived in Harbin one after another, and have been given various nicknames starting with the word "small". And these children from afar were also warmly received by the local people in Harbin.
In order to thank the "old iron" in Northeast China for the warm protection of Guangxi's "small sugar oranges", Guangxi sent nearly 200 tons of sugar oranges and mandarins to Heilongjiang. In order to "hug back" Guangxi's "old watch", on January 6, Heilongjiang prepared 100,000 boxes of cranberries to be sent to Guangxi for free distribution to citizens. A "north-south return gift" kicked off. In order to thank "Lao Tie" for taking care of Yunnan's "small fungus master", Yunnan also produced 10,000 boxes of intangible cultural heritage flower cakes overnight, and 10,000 matsutake biscuits that had been to the United Nations Biodiversity Conference were sent to "Erbin" (Harbin).
Some of the specialties sent from all over the country are produced locally without the locals knowing, so netizens call "a local person doesn't squeak when you send it". Based on this, many people have asked various localities to carry out a thorough survey of agriculture to find out how many treasures they still have to hide.
On January 7, 10 Sichuan children arrived in Harbin dressed in panda clothes and carrying panda schoolbags, known as the "red pandas" of Sichuan. On January 8, Sichuan Cultural Tourism released a "What Gift to Return". In the comment area, netizens from all over Sichuan actively offered suggestions, and some special products beyond the cognition of Sichuan people also made Sichuan netizens completely "break the defense".
Screenshot of netizen comments.
Among them, Sichuan netizens don't understand that Sichuan actually produces caviar, not only asking Sichuan Cultural Tourism to explain "what's the matter" about caviar first, but also asking Sichuan Cultural Tourism: "Say it again!."Is it bean paste or caviar?Chuanchuan, what else are you hiding from everyone?”
Some netizens even asked, "Ask Heilongjiang people if cranberries are delicious?."Ask Yunnan people what the taste of matsutake biscuits?Q: How does Sichuan caviar taste?It is listed as one of China's three major unsolved mysteries. There are also many netizens from other provinces who asked Sichuan netizens "what does caviar taste like", and the answer was "the same taste as cranberry and matsutake biscuits". This kind of hometown specialty is not known to the locals, and it is only known when giving people a "return gift" is also jokingly called by netizens "Heaven is a good reincarnation, who has my parents loved".
I see
12% of the world's caviar comes from Ya'an Tianquan
Tianquan's local sturgeon breeding base (courtesy of Tianquan County Rong ** Center).
In fact, Sichuan's caviar is produced in Sijing, a small town in Tianquan County, Ya'an. In 2022, 50 tons of caviar were produced and exported to Russia and other European and American countries.
In an interview, Li Qiang, technical director of the production of Tianquan Runzhao Sturgeon, once said that at present, foreign countries are still the main consumer markets for caviar, and the main export objects of Tianquan caviar are Western Europe and North America. However, in addition to export sales, there is also a certain consumer market in domestic first-tier and new first-tier cities.
Today, more than 50% of the global market is made in China. Li Qiang said that compared with the beginning of the era of caviar of six or seven hundred yuan a kilogram, now the caviar industry has ushered in the development of China, and more people can understand and consume this food. In contrast to the previous impression that it was "very rare", caviar has been pulled off the altar.
Tianquan locally farmed sturgeon (courtesy of Tianquan County Rong ** Center).
For Sijing Town, caviar brings more possibilities for development to the local area. Liang Hongchuan, deputy secretary of the party committee of Sijing Town, said in an interview that the local community will tell good stories around caviar. In 2022, the Cold-Water Fish Modern Agricultural Park in Sijing Town was rated as a 5-star park. In the same year, the local Zhuhai fishing town was also rated as a 3A-level scenic spot. There are parks and scenic spots, but Liang Hongchuan also said that the fly in the ointment is that tourists used to come and see and leave, but now they want to attract tourists and retain tourists. The local area will also do a lot of work around agricultural tourism and cultural tourism.
Unlike other parts of Sichuan that do not know that caviar is a Sichuan specialty, in Sijing, the locals have included caviar in their dietary lists. Chen Yan, a local villager, said in an interview that caviar is not a new thing in Sijing, and many people eat caviar, but the main consumer group is still young people.
*: Cover news.