On the occasion of the upcoming Spring Festival, cherries have successfully defeated sugar oranges with their unique charm and advantages and become the top of the New Year's goods market. This phenomenon not only shows a shift in consumer preferences, but also reflects a change in marketing strategies.
Sugar oranges, as the protagonist of the New Year's goods market for a long time, have encountered an embarrassing situation of declining sales this year. According to Sina Finance, cherry sales in South China increased by 50% between December last year and January 22 this year. This significant increase was partly due to the decline in cherries**. According to Hexun.com, the number of cherries dropped from 80 yuan in November last year to 32-46 yuan in December, making "cherry freedom" a reality.
In addition, the increase in the production of cherries in Chile and the implementation of the free ** agreement between China and Chile have reduced the import cost of cherries and the first quantity is sufficient. The intervention of e-commerce platforms and the improvement of logistics infrastructure have further reduced the circulation cost of cherries and improved the convenience of consumers' purchases.
A decline in sales of sugar oranges has also been reported. According to Jinyang.com, the sales of sugar oranges in some offline supermarkets in Jinan are not very optimistic, although they have declined, but the sales are still unsatisfactory.
Overall, the increase in sales of cherries and the decline in sales of sugar oranges reflect changes in market supply and demand and shifts in consumer preferences. Cherries have become a popular choice before the Spring Festival this year because of their rich nutritional value, low ** and convenient purchase channels.
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