A few days ago, we learned from BYD official that in 2024, BYD will launch a new mid-level plug-in hybrid sedan, which is expected to be named Qin L, the positioning of this model will be higher than the Qin PLUS currently on sale, but lower than Han, in between, it is technically expected to be equipped with the latest generation of upgraded DM-i system, and fuel efficiency will be further improved.
In 2023, BYD will lead the market with annual sales of more than 3 million units, and the sales scale is not only in a leading position in the independent brand market, but also in the entire domestic automobile market, including joint venture brands, BYD is also the first, creating BYD speed.
In 2024, although BYD has not publicly announced the annual sales target for the new year, it is still a natural event to maintain the first place in the industry.
In order to achieve this goal, BYD still has a number of blockbuster new models to be introduced to the market, we have previously reported that BYD will launch a new car Yuan UP, this car will fill the market gap of 100,000 pure electric SUVs, and will also form a double sword combination in the Yuan PLUS on sale, and the competitiveness of the Yuan family will be further amplified.
And Qin L, which is also BYD's blockbuster model in 2024, as a key son of the sedan matrix, the Qin family now has a good reputation in the market, but with several rounds of competition, as well as the launch of the champion version of the model, the overall price of Qin plus has become more and more close to the people, and the starting price has even reached about 90,000 yuan, and Han's pricing is generally above 200,000 yuan, there is a relatively large market space between the two models, and the launch of Qin L just makes up for this market vacancy. This model is like the relationship between Volkswagen Lavida and Sutar, and after its launch, it can meet the needs of consumers with more budgets.
From the point of view of appearance, Qin L adopts the design idea of the coupe as a whole, the overall shape is more dynamic and fashionable, and the large-angle slipback design behind the B-pillar also improves the headroom of the rear passengers, and the wheelbase of the new car will be further lengthened than the Qin Plus, and the legroom for the front and rear passengers will also be more stretched.
From the interior point of view, the new car will adopt a new design, the screen size is very large, the buttons in the central control area are also relatively simple, and the small crystal gear lever also raises the grade of the vehicle, which has opened a certain gap with the current Qin plus.
In terms of power, it is currently reported that Qin L will be equipped with BYD's fifth-generation DM-i system, and the new generation of DM-i will be further improved in terms of fuel consumption, performance and smoothness, including in terms of fuel efficiency, models equipped with the fifth-generation DM-i system, fuel consumption will be less than 3 liters per 100 kilometers, and there will also be upgrades in battery integration.
Now Qin PLUS has deservedly become the first brother of the domestic new energy family car, and the upcoming Qin L will form a stronger Qin family with Qin PLUS to achieve a wider market coverage, which means that the follow-up sales will have a stronger order of magnitude growth, and at the same time, it will also help BYD to expand and strengthen its own new energy vehicle market fundamentals and achieve high-quality development.