Wuling's first sedan, the Wuling Starlight, has been on the market for more than a month, how is its sales?
A few days ago, Wuling Motors has announced the sales data of the first month of the Starlight, which is 18,294 units, ranking among the 150,000 plug-in hybrid cars TOP2, in addition to the BYD Qin Plus DM-i, the sales of Wuling Starlight are high, for a new car that has just been listed, such sales results are already very ideal.
Who is buying Wuling Starlight? According to the data provided by Wuling Motors, male users account for 66% of Wuling Xingguang's car buyers, which is completely different from the user portrait of Wuling Hongguang MiniEV, which is mostly female. From the perspective of age range, the young group of 18-35 years old accounts for more than 70%.
From the model point of view, Wuling Starlight has a plug-in hybrid version and a pure electric version, because the pure electric version of the model has not yet been listed, these car buyers have chosen the plug-in hybrid version, and the plug-in hybrid version has only two models, priced at 8880,000 yuan for the 70 standard version and the price is 10580,000 yuan for the 150 advanced version, and more than 80% of users choose the 150 advanced version. On the whole, Wuling Starlight's consumer group is mostly young male users, and most of them choose high-end models.
Why can Wuling Starlight be recognized by consumers? I think we have to look for the answer from its product power.
Let's look first**, 8880,000 and 10What is the level of the two plug-in hybrid models of 580,000 in the same class?
Wuling Starlight positioning medium-sized car (B-class car), its length, width and height are 4835 * 1860 * 1515mm, wheelbase is 2800mm, and its same level of models have BYD Seal DM-i, the latter price is 16Starting at 680,000 yuan, even if it is a level lower than BYD Qin plus, it will cost 9From 980,000 yuan. Looking at it this way, Wuling Starlight is still a cost-effective route, focusing on an approachable one.
In terms of exterior design, Wuling Starlight is a sporty style, using a coupe-style "big slipback" design, the appearance is like Audi A7, young people appreciate this design style, which is not difficult to understand that its car buyers are mainly 18-35 years old young group, for a slightly older consumer, may not be able to accept this design style.
In terms of power, the car is equipped with a Wuling Lingxi plug-in hybrid system, which is composed of 15L Atkinson cycle four-cylinder engine, permanent magnet synchronous motor, electromagnetic clutch DHT plug-in hybrid special gearbox and Wuling Shenlian battery, 1The 5-liter engine has a maximum power of 106 hp and a peak torque of 130 Nm, while the electric motor has a maximum power of 177 hp and a peak torque of 320 Nm.
The battery capacity is 95kwh and 20The CLTC has a pure electric range of 70 km and 150 km respectively, and a comprehensive range of 1,100 km. WLTC combined fuel consumption is 068L 100km and 029L 100km, the lowest state of charge fuel consumption is 398L 100km and 409l/100km。The battery pack supports fast charging.
In terms of chassis, the front MacPherson + rear multi-link.
The standard model is a 7-inch instrument cluster + 10The combination of a 1-inch central control screen, the high-end model is 88-inch LCD instrument cluster +15The combination of 6-inch central control screen, the car machine has a built-in Ling OS system, which supports satellite navigation, voice recognition control, Internet of Vehicles and OTA upgrades. The steering wheel is a two-spoke design, and it is also equipped with a wireless charging panel for mobile phones and a knob-type shifting mechanism. On the whole, the interior design of Wuling Starlight is still very textured, at least there is no sense of cheapness.
The rear space of the car is very spacious, and there is also a very special "recliner design", the front seats can lie flat 180° backwards, and connect with the rear seats to form a recliner.
The trunk volume of the car is 540 liters, and there is also 33 liters of hidden storage space under the trunk floor.
On the whole, there is nothing outstanding about Wuling Starlight, and there is nothing unreasonable, everything is decent, but it has a very advantage in terms of **, you can buy a B-class car for the money of an A-class car, and it is also a new energy vehicle, it seems to be a logical thing to sell 18294 units in the first month of listing.