Jia Ling's loss of 100 pounds seems to have given a shot of chicken blood to the majority of fitness institutions, and it is said that during the Spring Festival, many fitness institutions are open in advance without rest.
In the past few days, I have also discovered a peculiar phenomenon that I didn't have before, that is, there are inexplicably more fitness sales cards on the floor of my studio, which are stuffed in through the cracks in the door. Cleaned 8 sheets today. I guess they crammed every office once, and maybe the entire building.
I think even if I plan to find a gym to get a card, I will definitely not go to these places. Because they bothered me first, and that was to trouble me to clean up the garbage they left behind. Creating trouble for your potential customers is a low-level sale, which doesn't make people respectful, and I don't think it's labor, at least I don't recognize it.
Standing on the road and handing out flyers is much more advanced than this way. Because you have to endure the wind and the sun, you have to face the objective quantity, you have to see a specific person and their attitude and look towards you, that is a test. Distributing leaflets face-to-face, others can refuse to accept them, giving them a choice, this is labor, and labor is worthy of respect. And this bandit-like approach deprives others of their options.
Whether you accept it or not, the garbage is left for you anyway. You can talk about it. When it comes to marketing, I'm sure everyone has seen a bunch of weird marketing. Especially if we start a business, the probability of encountering it is greater.
Some companies that do promotion call me ** on the landline first, and after the block, they change it to a mobile phone, and after they are blocked, they change to another number, and finally change the person to play again. You feel that the other party is a black nest, and there is a nest of thieves staring at you, staring at the money in your pocket, and putting a secluded green light.
In the face of such a company, the heart and enthusiasm you originally wanted to do promotion were slowly extinguished by their turns, and what made me think was that they needed promotion more than me, not that I needed to promote, but that they needed money. Then you will associate **, at least unreliable, at least unsafe.
My *** is public on the Internet, and as a result, many people will add my WeChat, including those who do promotion. Some people add knocks that are automatically set by the system, such as "I'm so-and-so".
If the WeChat name is a screen name, then the one that is pushed over is the screen name. Whether it's a screen name or not, in short, who you are has nothing to do with me. Whether you reply or not, sometimes it depends on the mood. Some people's thoughts make me think that there is something wrong with this person's thinking.
Their ultimate goal does not seem to be for any specific matter, but to "add you to WeChat". After you pass the other party, they say that I am such and such a company, and you want to promote it and cooperate with it. What's more, I asked you what you did with me, and the other party replied, I want to do psychological counseling, why am I not good. After you pass the other party's WeChat, the other party says that I am a certain company, do you want to promote it and cooperate?
Ah, I don't think my cognition is enough, there is a function in WeChat called the block function, I can block you in minutes and seconds, don't you know that psychological counselors can also use the block function?
I've also seen good marketing. The other party will say who I am and what the purpose of adding me is, if I need it, I will pass, and if I don't need it, I will not pass. It's very decent, it's not right.
Good marketing,It must have given the other party room to refuseThere must be room for expansion. Especially the business of dealing with people in depth. Whether the marketing method of the business is dignified and decent, it can often analyze the characteristics of the relationship between the business and the customer, that is, from the way to see the connotation of the business, whether the customer will be regarded as a respectful and decent object, and the product can be seen from the marketing method.
How many people can really exercise regularly and quantitatively with a fitness card? How many people are really successful? Whether customers experience being respected or not is the product itself.
Fitness institutions are not like supermarkets, take something and pay for it and leave, what kind of salesperson is, it doesn't matter so much, because there are not many dialogue links. Marketing guru Coller's definition of marketing:
Relationships are not a one-shot deal, they need to be maintained. Stuffing advertising cards everywhere like this, but doing business with people, is a failure of the relationship. If you don't have a taste, it means that your marketing has failed.
He Xiangqun, founder of Ningbo Xiangqun Psychology Studio, full-time psychological counseling studio, and member of the Chinese Psychological Society's science popularization expert database.