Huawei s technological advantages and market strategy in the field of smart vehicles

Mondo Technology Updated on 2024-02-19

Intelligent vehicles are the future development direction of the automotive industry, which involves core technologies in many fields, such as autonomous driving, electrification, Internet, artificial intelligence, etc. In these areas, Huawei has accumulated deep technical strength and rich experience, and has become the only company in the world that can provide complete intelligent vehicle solutions, and its technical level is in the leading position in the industry, and it is still widening the gap with its competitors.

Huawei's smart car technology journey began in 2013, when Huawei began to invest a lot of manpower and material resources, at least $1 billion a year in research and development, and set up a professional team of thousands of people to systematically develop and innovate in various aspects such as lidar, algorithms, artificial intelligence, motors, electronic controls, batteries, and chassis, and build its own intelligent vehicle technology system. Other new energy vehicle companies, whether they are new car manufacturers or traditional car companies, do not have such technology accumulation and investment, and most of them only rely on external first-class companies or state subsidies, and have not formed their own core competitiveness, so it is difficult to compete with Huawei in technology.

Huawei's approach to the smart car market is also unique, Huawei does not build its own cars, but through the registration of more than 10 brands called the world, cooperate with traditional car manufacturers, provide them with technical support and services for smart cars, and make them become Huawei's market partners. This approach allows Huawei to focus on technology R&D and innovation, and at the same time leverage the production and sales capabilities of its partners to quickly occupy market share, while also bringing technological improvements and changes to the entire industry. It is the first brand of cooperation between Huawei and JAC, and its products fully adopt Huawei's intelligent car solutions in technology, including autonomous driving, electrification, Internet, artificial intelligence, etc., which have been recognized and praised by the market and consumers, and have also brought great pressure to other competitors.

Huawei's smart car influence is also incomparable, Huawei at the press conference to display the technology and products, are fully tested and verified, so that consumers can experience and buy immediately, instead of other companies, just release some immature or experimental technology, in order to win the trust of capital and consumer expectations, but the actual product can not be delivered. Huawei's approach not only saves a lot of advertising costs, but also forms a strong voice on the world, so that consumers have a deep impression and trust in Huawei's technology and products, and also makes other companies feel the backwardness of technology and the crisis of the market.

Huawei's ability to innovate in smart cars is also amazing, and Huawei's technology in the field of smart cars is leading not only in China, but also in the world, and even some technologies are unimaginable and impossible for other companies to achieve. For example, Huawei released a mobile phone with 5G function, which is a seemingly impossible task, because to produce a seven-nanometer chip, it is an extremely complex and difficult process, but Huawei has done it, and it is also equipped with satellite call technology on the mobile phone, which is also a very advanced and difficult to solve technical problems, but Huawei also overcame it in a short time, and the research and development strength of these technologies shocked the whole world and made all competitors feel afraid.

In summary, Huawei's technological advantages and market strategies in the field of smart cars are difficult for other companies to match and surpass, and Huawei has become a leader and leader in the smart car industry, and has also made important contributions to the development and innovation of China's automotive industry.

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