Duration of 2 daysThe 7th DMAA International Digital Marketing Summit & DMAA International Digital Marketing AwardsThe award ceremony opened in Guangzhou on January 11. D&S case"Chang'an Ford Explorers Go to Kunlun Together".WonTwo silver awards in the category of cause-related marketing and the category of automobiles"Chang'an Qiyuan A07 Source Force Convergence and Co-creation Plan".The case was wonBronze Award in the AIGC category. Jiang Zhongfeng, Vice President of D&S Media and Head of AIGC Innovation and R&D CenterHe was also invited to attend the summit "Marketing Transformation in the AI Era"."How AIGC Helps Productivity and Production Model Transformation in the Marketing Industry".Share unique insights.
Jiang Zhongfeng shared: AIGC technology has played a significant role in the disruption and reshaping of the brand marketing industry, and its core value lies in revolutionizing the efficiency and quality of content production. D&S Media is keenly aware of this trend, and in 2023, under the strategic guidance of its parent company Fushi Holding AI Max, D&S Media has successively launched D&S's all-inclusive content intelligence platform "D&S AI Smart Chain", the first automotive vertical content marketing model in the public relations industry, SMARTPPT, an AI PPT intelligent marketing tool, and the "Gold Medal Sales Intelligent Marketing Solution" that empowers terminal sales promotion and conversion.
D&S Media focuses on vertical segmentation, professional services and diversified application scenarios, combines its 27 years of accumulated practical marketing experience and massive data resources, fully integrates new technologies, provides customers with higher quality, more accurate customized high-quality content and efficient solutions, and comprehensively helps brands improve their marketing effectiveness and influence.
Finally, Jiang Zhongfeng said: "I hope that each of us will be a super individual in the AI era in the future, rather than a super slave." ”
As a professional award for digital marketing in Greater China, the DMAA International Digital Marketing Annual Awards (DMAA) aims to recognize and recognize digital marketing companies and cases that have performed well in the past year. The main evaluation criteria of the award are the commercial use of digital ** and tools in the brand communication case, and whether the case can bring brand growth to the customer, and the creative communication ability and social responsibility of the brand marketing case are also the dimensions of the award.
2023 dmaa
Cause-related Marketing – Silver Award
Automotive Category – Silver
"Chang'an Ford Explorers Go to Kunlun Together".
"Detective Action" is a circle experience platform specially established by Changan Ford with the common goal of civilized exploration, committed to protecting the natural environment and practicing the concept of ecological and environmental protection. All Changan Ford Explorer owners who actively respond to and support the practice of ecological and environmental protection can sign the "Inspector Convention" and become a practitioner of civilized exploration - "Inspector Fu". From July to August 2023, Changan Ford issued an invitation to "Inspector Fu to go to Kunlun together" to visit the Sanjiangyuan National Park, one of the first officially established national parks in China, to explore the source of the Yellow River, the root of China and the source of the mother river, and practice the "Inspector's Convention". The event covered more than 100,000 car owners, contributing to the ecological environment and wildlife protection of Sanjiangyuan, deepening the IP image of "Inspector", conveying Ford's environmental protection concept, and demonstrating its brand sense of social responsibility for practicing social welfare.
Awards
2023 High-quality Development of Public Relations Services - A Case Study of China's Public Relations.
2023 dmaa
Bronze Award in the AIGC category.
"Chang'an Qiyuan A07 Source Force Convergence and Co-creation Plan".
In 2023, Changan Qiyuan, the culminator of Changan Automobile's transformation into the era of digital intelligent vehicles, will establish a new official communication position, the "Changan Qiyuan" mini program, which urgently needs to involve a large number of users in a short period of time. During the launch of Changan Qiyuan's flagship advanced digital intelligence executive vehicle, the A07, it was necessary to stand out from many competing products through an activity with the participation of the whole people and create a voice for the listing. In order to cope with the challenge of completing a large number of creative posters in a short period of time and quickly enriching the content of the Mini Program, D&S helped Changan Qiyuan apply the new AIGC technology in the user co-creation process, and quickly generated a large number of refined products that can be directly used for dissemination with the help of D&S's omnibious content intelligence ecosystem, the AI smart chain platform. In the end, it achieved a 1,200% increase in efficiency and a high-quality effect involving nearly 200,000 followers, helping Chang'an Qiyuan to produce high-quality content at low cost.