In the past Spring Festival, we were not idle on vacation, and the Wensheng ** large model SORA was born, which once again ignited the global artificial intelligence industry, which is still a familiar "epic" and a familiar "milestone". Butterfly wings stirred up after usThe SORA index of A-shares has been nearly 24% in the past 5 days**。(Data**, wind, as of 2024-02-23).
The workers once again muttered to themselves, is their industry going to be subverted again? I wondered, last year it was ChatGPT, this year it was Sora, how did AI pick the ...... of overtaking in corners over the New Year
What is this year's kicker? What kind of wealth code is hidden in it? Is it alarmist to say that it may completely steal the jobs of film and television practitioners?
Let's find out with Fu Er
What is "epic" on the basis of Sora?
To put it simply, SORA is an AI ** model, which comes from Open AI, the company that released ChatGPT's big move last year. Many people summarize it as a large model of Wensheng**, and if you type out a piece of text, you can directly generate an original ** with a high degree of completion out of thin air, up to 60s, and its realism and coolness can even surpass the world's best photography, videography and special effects team.
How to understand a high degree of completion?
From the effect point of view,SORA generated**With multi-angle lens,It can simulate the movement effect of the camera,The lens language is silky and smooth,And the light and shadow effects are very exquisite,The main details of the picture,Such as the folds of the clothes on the characters,The reflection of neon lights in the water on the ground,The hairy texture of animal characters can be achieved with a real texture。
As a marketing worker who also has to produce a large number of ** on a daily basis, Fu Er has a chill down his spine when he sees the effect of the current official release, and has to admit that Sora almost has the comprehensive production ability of director, cameraman, lighting engineer, prop master, art, and post-production, and people can take orders 24 hours a day all year round......
How awesome is World Simulator?
In the official introduction materials of Open AI,Call Sora "World Simulator", a world simulator。This feature is also one of the most fundamental reasons why everyone exclaimed after seeing Sora. It can be simply understood that it can simulate the real world, unlike the previous ChatGPT, which can understand the logical thinking in the text, Sora can carry out a comprehensive and accurate "cognition" of the physical world.
What does it mean, that is, the images created by Sora must follow the laws of physics in the real world, the apple cannot float in the air after falling from a tree, and the reflection of a deer on the water cannot become an elephant. In order to allow SORA to form a correct understanding of our physical world, Open AI follows the previous idea of training large language models, feeding SORA massive visual data to train general generation capabilities.
But there is one thing to say, the homework that Sora is currently handing in is, of course, a carefully selected batch of the best performers, and its current level has not yet reached the level of winning a hundred battles, such as the official announcement of its mistake book, people practice hard in the opposite direction on the treadmill, and the candle flame at the birthday party is slightly weird......
However, it is conceivable that with Sora's diligence, it should be easy to win all the knowledge laws of the physical, chemical, biological, political and historical places in the near future.
How to change the segmentation of the media field?
Understanding Sora's fierce creative ability, you can see that artificial intelligence is coming to the media field this time, in all aspectsReduce costs and increase efficiencyIt's not just talking.
First of all, the marketing industry is closely related to Fuer, the production of large-scale customized content is about to liberate manpower, and I believe that SORA will also give practitioners more inspiration in the creative process, achieve blockbuster effects at low cost, accelerate the implementation of ideas, and get twice the result with half the effort.
In the film and television industry, the threshold for creation will be greatly reduced, and in the future, large models like SORA will help truly creative people quickly implement the ideas in their minds into films, shorten the production process in time, and reduce production costs such as scene construction and switching in space.
In addition, such as the game industry, it took months or even years to create game characters, scenes, and animation effects that took months or even years to create will also be completed in a very short time, and Fu Er can't help but imagine how far we are from the best freedom in the game......
Why does the film and television media industry always need humans?
So does the arrival of SORA mean that the media, film and television industry will be completely subverted, and will this field be completely automated by artificial intelligence?
Fu Er felt that never.
Of course, artificial intelligence represented by SORA can help us, taking the movie "Flying Life" that Fu Er saw in the Spring Festival file as an example, the visual effects of the flying car in the film are currently the scenes of the traveling machine, nature, pilots, and drivers working together n many times, and it took a lot of manpower, money and time to shoot.
In the future, with the blessing of artificial intelligence, lower costs will bring more exciting audio-visual effects. Millions of cars don't have to be crashed, drones don't have to risk blowing up, the whole crew doesn't have to wait for the best sunset line, and a perfect flying car shot will be easily born in foolproof calculations.
However, regarding the core of this story, Fuji can't imagine how artificial intelligence can understand and reproduce.
How does it understand that for a racer, winning a race is a win, and losing beautifully is also a win? How does it understand that when a dreamer encounters injustice, deep down in his heart, does he accept it or forget it? How can it tell which expression is more expressive of a person's despair and ecstasy, crying or laughing?
The essence of film and television is the art of spiritual resonance between people, and behind everyone's joys, sorrows and sorrows is a unique life experience, which is also the real source of creativity for all creators.
Knowledge can be replicated, but experience can only resonate. What touches everyone's heart and why they stick to it is the other side that artificial intelligence can never reach.
In recent years, the development of artificial intelligence technology has caused many industries to experience several "subversions", but Fu Er feels more and more that we don't need to be anxious, and the best relationship model between us and SORA must not be confrontation, but empowerment. As a member of the SORA research team explained, the name SORA was chosen because it can".Evoke unlimited creative potential
May you and I feel free from sora.
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