Pet care packaging is a packaging material or container used to package pet-related products. It plays a vital role in preserving, protecting and promoting products in the pet care industry, particularly in pet food packaging, presenting a unique set of characteristics, strengths, weaknesses, challenges and opportunities.
Today, Yuan Zhihui Global Pet Industry Overseas Insight will work with you to conduct an in-depth study of the business opportunities and trends in the global pet care packaging market.
From the global market
Market size: According to the latest research report published by Global Market Insights, a global market insight companyThe global pet care packaging market size was approximately $10.9 billion in 2022
It is expected to be by 2032It is expected to reach $16.8 billion
Pet packaging type,The bag packaging and capsule container packaging segment market size was approximately USD 3.7 billion in 2022
CAGR: Projected between 2023 and 2032The global pet care packaging market is growing at a CAGR of around 41%
In terms of pet segments, pet food is the main area leading the growth of pet care packaging business, which is expected to remain unchanged during the first periodPet food packaging is growing at a CAGR of around 41%
Market share: 2022The plastic packaging segment accounted for the highest market share, reaching 40%.
Data map: Global Market InsightsFrom the point of view of the market segment
North America dominates the world with the majority of market share. The North American pet care packaging market size reached approximately $3.2 billion in 2022 and is expected to expand significantly from 2023 to 2032
Among them, the United States maintains its leading position in North America, thanks to a large and growing pet ownership base.
Data map: Global Market Insights Europe is second, hereIt is a lucrative destination for players in the global pet care film market
Among them, Germany has Europe's leading pet care packaging solutions manufacturers and merchants, according to data from Future Market InsightsGermany ranks second in the global pet care packaging market
The Asia-Pacific region is the fastest-growing region, and the pet care packaging industry has a sizable market share in the Asia-Pacific region due to the success of the manufacturing industry. Traditionally,The region has made great strides on the basis of exporting pet care packaging solutions to Western countries
Among them, China, India and other companies in the Asia-Pacific region have maintained a high growth rate and have certain development potential, which is a market worth paying attention to by all enterprises in the field of pet care packaging.
From the global market
Key drivers
The increase in the number of pets and pet owners worldwide is one of the important drivers of pet care packaging.
The rise of the status of the global pet family:There is an increase in demand for pet care products such as pet food, treats, toys, and grooming, which is driving further growth in the demand for pet care packaging.
Pet owners are becoming more conscious of pet nutrition and health: the pet food and treats industry is growing steadily. Therefore,There is a growing demand for pet food and treat packaging that ensures product freshness, quality, and safety
Key development trends
Sustainability: the most intuitive trendConsumer demand for sustainable and eco-friendly packaging solutions continues to grow for all pet-related products and services, they are increasingly concerned about the environmental impact of packaging waste.
As a result, packaging companies are exploring and adopting more sustainable materials, such as:Biodegradable and compostable materials, as well as incorporating ** materials into their packaging designs
Here's an example. In March 2021, Proampac, the world's leading flexible packaging company, announced the acquisition of Brayford Plastics Ltd., a manufacturer of packaging productsand IG Industries PLC, to create a vertically integrated platform that scales up and offers a broad portfolio of packageable products.
Data map: Proampac Yuan Zhihui Global Pet Industry Overseas Insight understands that IG Industries and Brayford Plastics are the leading suppliers of flexible packaging products in the bakery, meat, fish, poultry and fresh produce markets in the UK and Western Europe.
The acquisition expands Proampac's manufacturing capabilities in plastic films, resealable pouches and pre-made pouches and extends its industry-leading commitment to providing customers with a wide range of packable products.
With its vertically integrated platform, Proampac can better serve UK and European customers across the entire value chain.
Other trends, notably brand image and customer convenience.
Take pet food, for example
Informational labeling: Packaging is coupled with detailed labeling to enable consumers to make informed choices about the products they buy, and brands are adding information about ingredients,** and even specific health benefits to pet foods.
Convenient designs: Resealable pouches, single-use pouches, and easy-to-pour containers are growing in popularity, and these designs not only make it easier for pet owners to store and serve food, but also help extend the freshness of the product.
Bold and vibrant design: Innovative colors, unique shapes, and engaging graphics help products stand out on the shelf and make a lasting impression. Brands are recognizing the importance of aesthetics in appealing to pet owners and investing in creative packaging strategies.
Personalization and customization: Custom packaging, whether it's portion sizes or custom nutritional formulas, is on the rise. This trend allows pet owners to meet their pet's specific needs and preferences, cultivating a sense of care and thoughtfulness.
Technology integration: Smart packaging is entering the field of pet food. On-package and augmented reality features enable consumers to access more information, such as feeding guides, health tips, and even interactive content. This tech-savvy approach enhances the overall customer experience and engagement.
Health & Wellness Messaging: Pet owners are increasingly concerned about the health and well-being of their pets. Now, packaging has become a platform to communicate the brand's commitment to pet health. Labels that emphasize natural ingredients, no additives, and other health-related features have become commonplace.
From the point of view of the market segment
1 North America.
The U.S. and Canada have growing demand and lead in market share.
Driver:Including an increase in the number of dogs, cats, and small animalsThe growing demand for pet care products, such as pet food, treats, toys, and grooming supplies, is driving the demand for pet care packaging.
Trend: The demand for plastic packaging is expected to increase, according to the Plastics Industry Association (Plastics).The U.S. plastics industry has always been among the leading regions and has expanded in recent years。In addition,Improving food ingredients such as the high protein content in frozen foods and gravy foods will have a direct impact on the packaging demand for pet food in the United States
2 European regions.
The consumption of non-plastic pet care packaging solutions will increase.
Driver:Pet adoption rates and increased pet spendingContributing to the growth of the pet care packaging business in the region, for example according to the European Pet Food Association40% of households in the UK own pets, making the UK the most lucrative region
Trending:The use of plastic packaging materials is driving the sales of pet care packaging, especially in European countries where environmental protection is concerned.
Here's an example. In January 2021, Mondi, a global leader in packaging and paper, announced the launch of two new paper bags made from renewable materials for German pet food producer Interquell. The paper bag is said to bring both convenience to consumers and sustainability benefits, such as reduced plastic use and a CO footprint.
Data map: mondi3 Asia-Pacific.
The love for pets is growing exponentially in various countries.
Driver:A surge in pet adoptionsDriving the high growth of the Asia-Pacific pet care packaging market, for example, according to PetkeenIn India, nearly 60% of people have pets, and about 50% have adopted pets during the pandemic
Trends: Attitudes are also expected to change in the Asia-Pacific regionThat is, people will give more love to their pets。Industry experts believe thatThis development is expected to create a lucrative market for pet care packaging market players
The main challenges
With the increasing demand for sustainable and eco-friendly packaging, pet care packaging companies are challenged to transition from traditional to more environmentally friendly materials.
Fluctuations in raw materials** and increased manufacturing expenses can put pressure on margins, especially for smaller companies.
The pet care packaging industry must comply with various regulations and standards related to packaging materials, saturation, and labeling.
High-end pricing and risks associated with pet care packaging may reduce acceptance rates, further hindering business growth.
By packaging type
On the basis of product, the pet care packaging market is segmented into:
Bags and sac containers.
Boxes and cartons.
Cans and containers.
Bottles and jars.
flexible films, etc.
As mentioned above, bag packaging and sac container packaging accounted for the majority of the $3.7 billion market size in 2022. This packaging type is lightweight and easy to carry, making it convenient for pet owners, especially when using or traveling on the go. Their portability has made them popular in pet food, treats, and travel-sized pet care products.
Data map: Global Market InsightsBy packaging material
Based on the material, the pet care packaging market is segmented into:
Plastics. paper and cardboard.
metals, etc. According to the Global Market Insights report, plastics accounted for about 40% of the dominant market share in 2022 and are expected to grow at a profitable rate through 2032. Plastic materials such as polyethylene (PE) and polypropylene (PP) offer versatility in packaging design and format to accommodate a wide range of pet care products, including pet food, treats, and toys.
Data map: Global Market InsightsBy Packaging Purpose Application
Based on end-use, the pet care packaging market is segmented into:
Pet food packaging.
Pet care product packaging.
Pet toy packaging.
pet grooming product packaging, etc.
Pet food packaging accounted for the majority of the market share in 2022, and pet food requires packaging that can maintain its freshness, quality, and nutritional value over a longer period of time.
Pet owners prefer packages that are easy to control portions and easy to dispense when feeding their pets, and the quality service and growing usage of pet care packaging are expected to accelerate business expansion.
By Distribution Channel
Based on distribution channels, the pet care packaging market is segmented into:
Retail stores. *Retail.
veterinary clinics, etc.
Retail stores accounted for the major market share in 2022 and are expected to continue to grow through 2032.
On retail shelves, packaging for pet products that captures the attention of pet owners can drive impulse buying and brand loyalty.
By Competitive Landscape
According to the competitive landscape, the major players have been vigilant due to the high market demand.
These players focus on strategic partnerships, new product launches, and commercialization to expand the market.
In addition, they are also investing heavily in research to be able to launch innovative products and get the most out of the market.
Here's an example. In May 2021, C&D Foods entered into a partnership with Proampac to outsource pet food packaging.
Under the contract announced on May 17, 2021, Proampac's facility in County Donegal, Ireland, will become the leading pet food flexible packaging strategy for C&D, the pet food division of ABP Foods, one of Europe's leading food group processors.
Data map: Proampac, one of Europe's largest private label pet food manufacturers, C&D Foods said Proampac's approach is innovative and forward-looking, and the development of sustainable packaging is fully in line with its company's strategic objectives.
The pet care packaging market is a dynamic and opportunistic market segment. Enterprises need to keep up with market demand and technology development trends, and constantly innovate and improve in order to succeed in the fierce market competition.
Focus on the following areas:
Functionality: The packaging of pet care products has similarities with food and personal care packaging, with features such as durability, freshness, and often an emphasis on pet-friendly design.
Advantages: Includes convenient packaging for pet owners and maintaining product quality.
Challenges: including addressing sustainability issues and the environmental impact of single-use packaging.
Sustainability: The opportunities presented by the development of eco-friendly packaging solutions and integrated technologies to improve convenience and traceability.
Original Global Pet Industry Overseas Insight.