Speaking of recent hit movies, then Jia Ling's "Hot and Hot" must be on the list.
But I never expected that now the movie "Hot and Hot" has won a box office of more than 2.7 billion yuan, with a score of ** to 79 points, the momentum of the movie is very fast.
It also makes people fully aware that the eyes of the masses are bright, and movies that respect the audience can always get higher attention.
Jia Ling said in an interview, "She's not getting thinner, she's getting stronger." ”
And this sentence can summarize the theme of the movie very well, if you simply see the movie as the story of a fat girl**, it is too shallow.
In fact, the theme of this film is a woman's self-sublimation.
She just became better in the process, and becoming beautiful and thin is just a reflection of the surface in the process, not the real core.
After understanding this meaning, the audience admired Jia Ling even more.
She has been marketing for a long time with thinness as a topic, but she has not offended obese women, nor has she catered to male aesthetics, and her courage is commendable.
With the development of the film and television industry from generation to generation, the audience's aesthetic awareness has become higher, so it is very difficult for a movie to fool the audience.
And "Hot and Hot" is a good positive example, although it is a remake of the movie, it does not reproduce the original movie plot one-to-one to fool the audience.
In fact, many believe that it did several times higher than the original Japanese movie.
The original movie "100 Yuan Love" can also be called "A Guide to the City of Mourning Youth", the heroine is mourned from beginning to end, her personality has not changed much, she is lifeless at the beginning, and finally there is awakening and change.
But after all, there are still not many, and they are still suppressed under a male gaze and mourning culture, which is also more in line with the reality of many ordinary young women in Japan.
"100 Yuan Love" filmed the turning point of awakening too ordinary and natural, but lost the powerful impact it should have brought to people.
And "Hot and Hot" handles it very well at this level, it magnifies a small point, releases a kind of power in calm, and chooses a deliberate foreshadowing for the transition, that is, "climbing the stairs".
Jia Ling climbed the stairs in a white dress, and as she ascended the stairs, the lights brightened up layer by layer, as if they were following her upwards, alternating lights and night all the way, and finally ushering in a strong wind.
And after this plot picture, the heroine played by Jia Ling completely ushered in the explosion of fate and began to change, and the lens language was full of deep appeal.
And after Jia Ling woke up, she could really see the light in her eyes.
can feel the blood boiling and vigorous side, so that the audience can find a long-lost impulse after immersing themselves in the workplace for several years, a pleasure of wanting to work hard and get rid of the status quo.
Jia Ling not only has a wonderful rivalry with Lei Jiayin, Zhang Xiaofei and others, but also is particularly successful in details.
Several shots give people a breath of life, just like a small alley around us, and the fireworks atmosphere of the people in the market is very strong.
After all, Japanese culture has a mournful side, while Chinese market culture is more positive.
What's even more surprising is the movie episode "Be Your Own Sun", the original version is from South Korea.
It is a love song about a man attached to a woman, and the lyrics are very lingering and compassionate, but Zhang Yixing's adapted version of the song is full of a bright feeling, which makes people's brains make up for the picture of boxers punching to the flesh and fighting fiercely on the field.
There are many movies that advertise the big heroine and grow up to counterattack on the surface, but in fact, the core is still "a wife and a love brain", and if you don't pay attention to it, it will make the work cliché.
From this point of view, it is not surprising that Jia Ling's "Hot and Hot" can win the championship during the Spring Festival, jumping out of the vicious circle of marketing heroines.
While creating quality, it also successfully carries out cultural output, which is superior to the Japanese and Korean versions.
This is also the cleverness of "Hot and Hot", I hope Jia Ling will continue to launch good works.