To be a different creation of three generations Zheng Zhigang silently carried the banner of economi

Mondo Culture Updated on 2024-02-06

Hong Kong, China, has always been known as "the most expensive city in Asia" because of the concentration of many white-collar upstarts in the city. There are also many old money families in Hong Kong, but not many can always pass on their wealth, and even fewer inherit and grow family businesses. There is such an outstanding entrepreneur who is not only committed to business success, but also devotes his energy and resources to the development of Chinese culture and China's economy. He is convinced that true wealth is not only material, but also spiritual, and this is a wealth that can be passed on to the next generation.

This outstanding entrepreneur is Adrian Cheng. He is a high-profile leader in the development of New World, a Hong Kong-listed company. Despite his illustrious background, Adrian Cheng was not content to inherit the aura of the family business. On the contrary, he hopes that through his own efforts and wisdom, he will make achievements in the business field and give back the fruits of success to the society.

Last year, Hong Kong** appointed Mr. Adrian Cheng as Chairman of the Hong Kong Committee on Arts and Culture**. On January 26, Adrian Cheng, as the only entrepreneur, participated in the press conference organized by **, announcing the arrangements obtained for the 2024 event, the development and promotion of Chinese culture, and the introduction of more economic activities. In fact, before Adrian Cheng became known for his business strategy, he was known as an investor in contemporary art and a promoter of culture. His love for art and culture is evident. He believes that culture is a global language that fosters understanding and exchange between countries in different regions. Therefore, he is committed to promoting the development of contemporary culture, and supports the comprehensive development and dissemination of Chinese culture and China's economy through his K11 Craft&Guild Foundation.

Last year, Hong Kong set up a major cultural and artistic event, aiming to subsidize private or non-governmental organizations to organise various cultural and artistic events, so as to attract large-scale international cultural, creative and financial activities to settle in Hong Kong.

Adrian Cheng told Chinese and foreign reporters at a press conference: "Our committee has been striving to become the contact person for major cultural and artistic events, promoting global cultural and artistic economic activities to settle in Hong Kong, and promoting Hong Kong's economic development. ”

Adrian Cheng will lead the committee to continue to make suggestions and suggestions to the committee, and hold more large-scale gains that can promote Chinese culture and spread positive energy. This is also the target set by the committee, which is committed to promoting the development of China's cultural and artistic or creative industries. The Committee will work closely with the Culture, Sports and Tourism Bureau to continue to explore well-known cultural and cultural activities at home and abroad, so that residents and tourists can participate in them and check in the culture. In this way, we can work together to promote tourism, hospitality, retail, culture, economic development, and promote the development of Hong Kong's cultural industry. At the same time, the Committee will assist in the consideration of applications for events.

As the chairman of the Culture and Art Committee, Zheng Zhigang's status as a "cultural promoter" has become more prominent. In the past year, he has led several high-profile cultural events, including the first waterfront show exhibition of LV in Hong Kong, China, the redevelopment of the Imperial Cinema, a Grade 1 historic building in Hong Kong, the restoration of Cao Xueqin's former residence in Beijing, and exhibitions of intangible cultural heritage in various places.

In addition to his own investment, Adrian Cheng's love for culture and art has led him to devote more resources to cultivating a new generation of young artists, and he believes that economic and cultural promotion needs to be inherited by the new generation of young people. This idea highlights his insistence on cultural heritage and social responsibility.

He is a "noble son of the Hong Kong circle" and a "leader in economic and cultural affairs".

In Hong Kong, Adrian Cheng is well known for his success in the investment community and innovation in the field of commercial arts, and has become a leading figure across the three worlds of business, culture and art. As the Chief Executive Officer of New World Development, Executive Director of Chow Tai Fook Group and Founder of K11, he has played an important role in promoting K11's cultural attributes. He is committed to integrating the power of art, culture and creativity into the commercial space, creating a sustainable ecosystem that integrates art and commerce.

He also has an outstanding educational background – he graduated from Harvard University with a Bachelor of Arts degree with honors. During his time at university, he not only learned business management, but also developed a strong interest in art and culture. He knows that art and commerce are not contradictory, but complementary. This concept inspired him to explore and invest in the art market.

Adrian Cheng has also actively supported Chinese contemporary artists and young curators, and has established partnerships with international art and cultural institutions, expanding K11's presence in the fashion industry. He has collaborated with more than 100 creative artists around the world to create Hong Kong's Victoria Harbour Cultural Hub, which includes striking spaces such as the Avenue of Stars and K11 Musea, which not only reflect the beauty of arts and culture, but also reflect its unique economic perspective.

Adrian Cheng's K11 Art Foundation is dedicated to nurturing the talents of young artists and introducing their work to a wider audience. ** To provide a platform for artists to showcase their talents and help them succeed in the art world by organizing exhibitions, art events and publications. Adrian Cheng believes that artists are the soul of society, and their creations can stimulate people's thinking and imagination, and promote social progress and innovation.

In addition to his investment in the field of art, Adrian Cheng is also actively involved in public welfare undertakings. He cares about the welfare of the socially disadvantaged and carries out charitable projects through his own business and ** association. He firmly believes that entrepreneurs should assume social responsibility and make positive contributions to society. It is based on this belief that he actively participates in various charitable activities, and advocates that enterprises should pay attention to environmental protection and social welfare while pursuing economic benefits, leading everyone to embark on a different path of sustainable development.

Business success and cultural promotion go hand in hand. Adrian Cheng upholds the mission of promoting Chinese culture by sponsoring and organizing major economic, cultural and artistic events. He has been promoting the development of Hong Kong as a cultural exchange center between China and the rest of the world, so that everyone can learn more about China's story and make their voices heard. By supporting the participation of well-known artists and groups at home and abroad, he has promoted the dissemination and exchange of Chinese culture around the world, and contributed to the vigorous development of China's economy. These economic and cultural events not only enhance the cultural influence of the country, but also create a rich and diverse experience for local and international audiences, showcasing the extraordinary contribution of Chinese culture to the world. Through his advocacy and support, Hong Kong will continue to be an important hub for Chinese culture and arts, and a global center for business and finance, bringing more vibrant and creative events to people.

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