Imagine what you would do if you had a bag of money in your hand and the bank told you to deposit it with him and give you a fraction at most?
Wuliangye is facing such "troubles".They don't have a bag, but a whole ocean of ten billion! These people didn't go to buy the island, nor did they go to any sky-high parties, but decided to invest their money in private placement. Yes, you heard it right, it's the kind of investment that sounds lofty, but is actually riskier than eating spicy strips.
Let's popularize it for you first, this guy Wuliangye is a big guy in the wine industry, with a gross profit margin of up to 75%. What's the concept? That is, they sell 100 yuan of wineThe cost is only 25 yuan, and the remaining 75 yuan is all pure earningFlattered. So why doesn't such a lucrative business continue to expand, but instead play private equity?
It's like you have a fertile piece of land that harvests a lot every year, but you suddenly decide to try your luck in the wasteland outside and you can't dig up the treasure. The return of private equity ** may be fiercer than selling wine, and there are more opportunities to double, but the risk is also rising in a straight line, and you may step on the thunder one day.
Wuliangye may be doing this to diversify the risk, after all, no one can guarantee what the market will be tomorrow. In the modern business battlefield, how can you do it without putting a few chess pieces? This is not only for money, but also a kind of strategic layout, looking farther, in order to stabilize the morale of the military and maintain long-term profits.
But does this trick work? You know, everyone wants the opportunity to make money, but not everyone can grasp it. Wuliangye's main business is so strong, and suddenly running to invest in private equity is like a chef suddenly deciding to farm, although it is possible to harvest more, but it may not grow anything, and he is busy in vain.
This begs the question:Is Wuliangye really optimistic about the high returns of private placement, or does it just want to test the water and see if it can find a second gold mine in addition to selling wine? Or maybe it's just part of their diversification, after all, it's common sense in the financial world not to put all your eggs in one basket.
Wuliangye's 10 billion drama is not only a choice of financial investment, but also a bold bet on the future. Whether they can win the final victory in this capital game, we will wait and see. What do you think of Wuliangye's move to invest 10 billion in private placement? Is it wise or risky?