During this year's Spring Festival, Wenjie became the most conspicuous brand, and there was no one. When other brands are enjoying the tranquility of the Spring Festival, only Wenjie is constantly working hard and constantly involution.
On the stage of the Spring Festival Gala, the high-profile appearance of Wenjie became a highlight of the party. On the big screen, advertisements for Wenjie appeared frequently, and the host also mentioned Wenjie many times in his lines, all of which brought a wave of sales growth to Wenjie. Not only that, Wenjie also cooperated with Jingdong to launch the activity of watching the Spring Festival Gala for free and asking the world M9, this novel marketing method once again enhanced the popularity and sales of Wenjie.
Under such a relentless involution, the question world finally achieved victory. Sales data for January shows that Wenjie sold 3290,000 new cars, a record high. More importantly, this figure has allowed Wenjie to successfully surpass the ideal of occupying the top spot for a long time and become the monthly sales champion of the new force at the beginning of the year.
This achievement is inseparable from the brand strategy and marketing strategy of Wenjie. The advertisements of the Spring Festival Gala and the host's lines undoubtedly brought a very high degree of excellence to the world, and the cooperation with JD.com added a sense of freshness to the marketing of the world. Under such a multi-angle and all-round marketing offensive, the sales volume of Wenjie will naturally rise.
However, this is only the beginning of the increase in sales of Wenjie. With the intensification of competition in the new energy vehicle market, if Wenjie wants to maintain its leading position, it needs to make greater efforts in products and services. Only by continuously improving product quality and service level can we be invincible in the fierce market competition.
In general, the success of Wenjie is inseparable from its unremitting involution and innovative marketing strategy. In the future, Wenjie needs to continue to maintain this spirit of innovation and enterprising to bring better products and experiences to consumers.