After a multi-dimensional evaluation, the Bilibili high-quality ** business list was officially released recently, and Juxing Media won the title of "core ** business" and "content investment ** business" of station B. This is the official certification of the full-link integrated marketing service capability of Drama Star Media, and it is also a reflection of the confidence of Bilibili and Drama Star Media to create long-term operation and business growth in the future.
At a time when young users are rising rapidly in the consumer market, the high-growth users, high-quality content and diverse and inclusive community atmosphere of Bilibili are increasingly favored by brands. Many brands choose station B as the main position of brand renewalInvest in station B to invest in the young people with the highest density, invest in new consumption power, and invest in the present + future. It has become the consensus of brand owners.
Drama Star Media has been deeply involved in the marketing of station B for many years, and makes efficient use of the marketing tools and content resources of station B, such asLarge-scale performances, variety shows, Guoman, film and television and other rich content marketing resources, as well as New Year's Eve, Spring Festival, graduation season and other strong node platform activitiesIt provides a variety of support for multi-industry and multi-brand such as daily chemicals, food and beverage, household appliances, games, etc., such as pre-investment strategy, business order cooperation, content creation, and post-investment measurement. In 2023, we will work together with Station B to continue to strengthen the cooperation between the brand, fireworks, and effects, and create representative cases such as Xizhilang's "Shining Pediatrician" and Sanqi's "Zhensoul Street" IP cooperationStation B, where the waves of Generation Z gathered, has achieved fruitful results.
As the core business and content merchant of Station B, Drama Star Media will continue to improve its integrated marketing capabilities, deeply integrate the business ecology and content ecology of Station B, and help brands seize the minds of core consumer groups, unlock the vitality of traffic, and release new growth potential.