More marketing dry goods are all in the medicine Longan meat, figs, children's wheat dates, more and more pharmacies try to taste, taste, try and other experiential marketing, but the problem also comes: the products tasted, either no one cares, or few people buy ......
What points should be paid attention to in the tasting of pharmacies in order to play a big role at a small cost?
1. Alternate tastes should be tasted
The human tongue is divided into four areas: the tip of the tongue is dominated by sweetness, the root of the tongue feels bitter, the sides of the tongue feel salty, and the back end experiences sourness.
For example, a brand uses B effervescent tablets and Weiman C sparkling water as a taste, and the types of vitamins seem to be different, but in fact, they are both sweet and sour tastes, and the difference is not big, which not only numbs the taste buds and tastes lonely, but also blurs the customer's experience of different products.
2. Provide the best time for tasting
In fact, in the afternoon, evening and other peak periods, as well as when customers are slightly hungry, such as before noon, around 3 o'clock in the afternoon and 6 o'clock, customers will feel that the tasting is more delicious, and the ** o'clock after the full dinner is not a good time to taste. Setting the tasting time reasonably can not only maintain the freshness of the store for customers, but also save manpower.
3. Break the traditional impression
Everyone has the curiosity of "looking, touching, and tasting", which is also a good time to break the stereotype that "the taste is unpleasant and bitter", "the decoction process is troublesome" and "the product is conservative".
For example, the spleen-strengthening Bazhen cake, the bitter and unpalatable codonopsis, atractylodes, poria cocos, coix seeds and other raw materials make people avoid, but the sweet-smelling, pale yellow plum blossom-shaped pastries are very palatable; Another example is Weiman C, adding passion fruit, grapefruit and other flavors that young people like, which can break the stereotype of "ancient" medicine and food.
4. The clerk should guide
After tasting the customer, there are several reactions: first, the taste is good, ask the clerk about the product; the second, the taste is good, but walk away silently or listen to the clerk's explanation; The third person, who does not like the taste very much, stays or walks away. In these cases, the silent customers are still the majority.
Therefore, during the peak period, there must be a store staff to assist and explain, one is to gather customers and create a lively atmosphere, and the other is to serve as a guide to make the scene lively: tasting-introducing-buying, rather than letting batches of people leave silently after eating and miss sales opportunities.
Of course, there are also headaches in the tasting: what should I do if I prepare a tasting and many customers catch it to the end?
1. Display or taste in separate packages
Divide the disposable storage bag into small sizes and put it on a plate, which can not only create a full atmosphere, but also evenly divide the trial products, avoid "taking more and occupying more", and can also give people a sense of hygiene, which is in line with the professional image of the pharmacy.
However, there is also such a problem: customers holding the bag may not eat it immediately, which not only disperses the flow of customers, but also loses the meaning of on-site tasting. Therefore, you may wish to choose an automatic feeder, with a transparent disc at the top to display the tasting, and a quantitative amount of product at the bottom to avoid grabbing to the end.
2. Shift the focus on "eating".
Uncles and aunts are not necessarily "greedy and love to eat", but have nothing to do. Customers can be invited to join the experience, such as brewing Chinese herbal tea, to increase the customer's sense of participation and achievement, and also divert the customer's attention from the product itself.
For example, Cao Jinghua launched a traditional Chinese medicine health tasting tasting, inviting customers to make chrysanthemum jelly, poria cakes and other health food therapy products; Another example is to make a special session of ejiao in autumn and winter, boiling rice wine and ginger in the store, and asking customers to guess the ingredients.
3. You can only watch from a distance and not "blaspheme 'eat'".
Although it is a tasting, it does not have to be completely presented in front of consumers, and expensive tasting products, such as ejiao, turtle jelly, etc., can be placed in the counter, and customers are interested in distributing them.
The above content ** Chinese pharmacies, for sharing only.