Enterprises that are stuck in the neck need to be productized
Yesterday, I participated in the series of activities of the Beijing Enterprise Innovation Credit Leading Action and the CEO Private Sharing MeetingDigitalization empowers "specialized, special and new" small and medium-sized enterprises to take the road of regional internationalization, which mentions a point:Industrial software is stuck in the neck, which may be more difficult to break through than chips。[I don't remember the original words, but that's what it means].
In fact, since borrowing from German Industry 40 experience, since the promotion of intelligent manufacturing,We have been paying attention to the development of industrial software。Comparing the development history of Chinese and foreign industrial software, you will findThere have also been very innovative software products in ChinaBut in the end, many software companies failed to persevere. I think the core problem isProduct capabilities need to be improved
Strictly speaking, ERP belongs to management software, not industrial software, butBecause of the familiarity with SAP, the productization of SAP is used to introduce the gap between Chinese software companies
In the 60s of the last century, the rise of enterprise software and the rise of the software project contracting industry, at this time, the main mode of enterprise software is aimed at the needs of enterprisesCustomized software, mainly for software projects。SAP has pioneered a standardized software product model.
1) In the software project, select the project with large demand and general functions;
2) Improve the product through the project;
3) The mode of enterprise software is customized through the general function of the product + personalized function;
4) In the iteration, continue to integrate some common custom functions into the product.
In fact, successful industrial software is based on product modelsThe key to the product model is to improve the reuse rate of software, improve software quality and reduce software implementation costs
And China's industrial software, many software companies to:Project-basedThere is a lack of productization as a process.
Zhang Xiaohui, chief economist of the Association for International Cooperation of Small and Medium-sized Enterprises, has a point of viewThe little giant is a high school student, the individual champion is an undergraduate student, and the ** champion is a graduate student。SAP was also the first champion in Germany at first, and later grew into a Fortune 500 company.
Therefore, for specialized and special new enterprises,Productization is a kind of innovation ability
Productization is a kind of innovation ability
When innovation is discussed in the country, there is supportTechnology drives innovation, there is someone to supportDemand-driven innovationNew.
But according to the concept of design thinking, innovation has three dimensions:Users have needs, technology can be realized, and business is sustainable
Technology-driven and demand-driven are only two dimensions of innovation, and innovation driven by enterprises or industries is inseparableThe economic value of the business, that is, the innovative product must be able to survive sustainably through the market, i.eEnsure that innovative products can be profitable
For software companies, project-based applications are difficult because of their high cost, large investment, and difficult quality assurance, and the sustainable profitability of the business is a major difficulty. With the help of software productization, the maximum reuse of common functions is the guarantee of profitability.
For example, share the experience of the guest suggesting reference:The ternary model of Stanford + capital + industry, as wellGermany's dual model of industry + education
The shadow of design thinking can be seen in both models:
In the three-way model of Stanford + capital + industry, Stanford's School of Design (HPI) is very crucial, and the core of the fifth-generation incubator that was once popular in Silicon Valley is design thinking. According to the fifth-generation incubator model, the more successful incubator in China is Xiaomi's Barn College, and I first came into contact with the fifth-generation incubator, and I also heard about it from Hong Hua, the dean of the Barn College.
Stanford's School of Design is sponsored by Hasso Plattner, the founder of SAP, so the Stanford School of Design (D School) is called (HPI - Hasso Plattner Institute).
Following the success of Stanford's HPI, Hasso Platttner established the School of Design (HPI) in Potsdam to promote design thinking for innovation.
SAP is now building a culture of innovation based on design thinking.
The importance of innovation for specialization, refinement, and innovation
Specializedrefers to specialization,Finerefers to refinement,SpecialRefers to specialization, but refers to noveltyNew. It seems that it is not possible to reflect the characteristics of the enterprise, if the enterprise hasThe ability to continue to innovate, then the enterprise continues to haveSpecializedA guarantee of features.
Based on the innovation of scientific research institutes, the main focus is on the two dimensions of demand and technology; For industrial innovation, it also needs to be consideredProfitabilitywithScale（scale）。
For enterprises, innovation without profitability is failure, and innovation without scale is impossible to sustainably profit. Productization is the foundation of profitability and scale.
Only when enterprises can continue to innovate products with profitability and scale effect can they ensure their specialization, refinement and specialization.