Cook made a decision against Apple's ancestral teachings under pressure, and received attention from the outside world!
The biggest advantage of the iPhone is iOS, which makes the iPhone even if it does not have a perfect hardware configuration, it can bring very smooth operation to the iPhone.
At the same time, because iOS is a completely closed system, Apple controls everything, only the AppStore, which is reviewed by Apple, and has a series of strict rules and regulations, so the ecological environment of iOS is still quite good.
It can be seen that in terms of fragmentation, the advantage of the iPhone lies in iOS, and the core competitiveness of iOS is actually closed. Once iOS lifts the block, the core competitiveness of iOS will no longer exist, and the leading position of iPhone will no longer exist.
Since the time of Steve Jobs, Apple has insisted that the iOS system is a completely closed system, without negotiation and without compromise, but at the same time, by shutting down the iOS system, Apple can still pass"Apple tax"Earn profit from the AppStore.
However, Cook's decision some time ago went against Apple"Ancestral Training", which is to give the AppStore the freedom to operate, thus giving birth to a third-party app store, that is, it can support side-loading functionality.
In the future, iPhone users will not need to use apps on the AppStore, but will be able to use third-party software, which will be a huge blow to Apple's iOS system.
Why did Cook do such a thing? Due to EU rules, Apple's mobile** will not be able to enter the European market.
Europe's mobile** accounts for about 15% of the world's total, or about 170 million units, and Apple accounts for about 22% of the European market, about 40 million units.
That's a lot of revenue, it's a big number, and it's impossible for Apple to make such a big profit, because they get a sixth of the profit every year.
So, Apple had to make concessions and open the side load in Europe, but outside of Europe it locked it firmly there and didn't let go. Of course, in terms of side loading, Apple also added a lot of restrictions, but they were all released in the end.
But this open-door policy has made other small developers very unhappy, and their users are also unhappy. Because Apple has too many restrictions on developers, there is a good chance that smaller developers will not stand out.
How to reduce the pressure of part-time work and how to protect everyone's privacy? Therefore, most users will install apps on the AppStore, and there will be no third-party apps**, which is more secure.