The aroma of wine is also afraid of deep alleys. In recent years, many new brands and new products have emerged in the beverage market, and the market competition has become more and more fierce. In the face of the continuous squeezing of living space, major beverage brands have set off rounds of marketing wars, using various marketing methods to compete for consumers in different circles. In order to let the "new product" of Tingningji enter thousands of households, Wang Laoji continues to dig deep into the connotation of "Ji culture", combines traditional folk culture in various places to carry out activities, and opens new marketing in time to successfully conquer users.
Following hovercraft, hot air balloons. After that, Erbin was alive again! At this moment, the heart of wanting to go to Harbin has reached its peak! Thorn Ningji applies to play and counts me as one! Energetic together, play beautiful Harbin There is a new play partner in beautiful Harbin, the equivalent of affordable Northeast food meets the vitamin C full of thorn lemon Ji, I can only say that I am directly confused! The refreshing and non-greasy taste is even more non-squeaking when you drink it Manwei C Thorn Ningji continues to escort happiness, and the enthusiastic Harbin is fun and delicious, in order to let the little potatoes have fun, they are still showing new moves. Thorn Lemon Ji is refreshing and not greasy, and it is full of vitamin C super vitality, which is also helping every princess and prince to have fun to the end this winter!
Since last year, Wang Laoji has dug deep into the core of trendy life, deeply bound multiple consumption scenarios, continued to explore new ways of marketing, and effectively leveraged marketing communication traffic with the marketing method of "four or two thousand catties". From the brand's "circle" to "breaking the circle", Thorn Ningji has successfully reached more target audiences with the tactical thinking of "first establishing and then breaking". From the perspective of market performance, Wang Laoji's refinement of the differentiated selling points of the new product Tingningji is very simple and clear, with natural high-vitamin C, no artificial vitamin C, 0 fat, 0 preservatives, and 0 pigments, which has formed a memory point that stands out among many vitamin C drinks once it is listed, and it has also become a popular drink sought after by young people. It is not difficult to see from this wave of marketing that Thorn Lemon Ji will expand its vision and make full use of the advantages of the Internet, so that more young people can feel the core communication point of the brand while playing - natural high-vitamin C is good to drink Thorn Lemon Ji.
For the beverage track, excellent marketing creativity + high-quality products are the eternal truth. If you want to combine quality and efficiency, fresh and refined creativity is essential, but if you want to win consumers, you can benefit from the real product itself. On the basis of the differentiated advantages of the product, from the general consumer repurchase feedback, the taste is special and delicious, especially the chilled Lemon Cake has become the most sought after drinking method, which echoes its advertising slogan of "natural high-vitamin C, delicious Lemon Cake".
From wild fruits in the mountains to the world, the success of Tingningji stems from the company's innovative attempts under the rural revitalization strategy. Based on Guizhou's local specialty prickly pear, combined with the brand empowerment of innovative state-owned enterprise Wang Laoji, it has created a local brand with great potential through deep insight into industry trends and consumer needs.