Rich people love to buy these 3 things to reveal the truth behind the IQ tax, the more you buy, the poorer you are
In the age of material supremacy, rich and poor, rich and poor, they will be tempted by all kinds of things.
But interestingly, some surveys show that the poorer people are, the more enthusiastic they are to consume some special goods, especially these three goods, which are almost equivalent to paying an "IQ tax" among people with lower economic levels, because the more this happens, the poorer they will become.
01 Cheap but useless promotion.
These goods are cheap, but for most people, they are chicken. Such products are often labeled as "cost-effective" and "limited-time discounts" to impress consumers with no price. It gives the feeling of picking up a big bargain.
What they don't know is that this is the result of the merchants' careful design, because the more the quantity, the higher the profit.
And, while it may seem lucrative, there are also a lot of problems.
First of all, the quality of these bargains is worrying, and they also have a short life cycle and may not take long to fail.
Secondly, many people buy some products, in fact, for psychological comfort. He thought it was a very cheap commodity and didn't cost much money.
But it's such an idea, which accumulates to a huge expense. If you can't buy good things with money, it's a tyrannical thing.
02 Luxury brand.
Have you ever noticed some people, the less money they have, the more they like to buy luxury goods.
The root cause is that the current mainstream culture tends to regard brand products as a sign of identity and status. I think that if I have something luxurious, I will be recognized and jealous by others.
From the point of view of social psychology, those who are keen to consume are usually used to show their identity. Or maybe he just wanted to cover it up. Because there is a saying in China, that is, people are judged by their appearance.
Some people think that if they don't have anything of value with them, they will be looked down upon. Therefore, for them, the so-called "luxury" is just a cover-up.
However, they don't know that such a concept of consumption may make them glamorous in the short term, but the final outcome will only make people feel sad.
At the end of the day, things on the outside don't tell you who you really are, and no matter how good you are, you still have to go back to your normal life in the end. Coupled with the fact that he always wears luxurious clothes, this is where he is most vulnerable.
Therefore, the worse the family, the more willing to buy luxury goods.
03 celebrity endorsement or the same paragraph.
If it's just about loving someone, that's nothing. However, seeing what celebrities have used and what brands they have worn, they blindly follow the trend, which is the real confusion.
First of all, people's pursuit of "stars" often ignores people's practical needs and financial resources. To put it simply, many obvious goods are very expensive, and if you insist on buying them, it will bring more pressure to yourself.
Secondly, such excessive profligacy is actually unnecessary. After all, the origins of these celebrities are completely different from ordinary people, and some celebrities will even pick their favorite products according to the contract.
Imagine if the difference in the circle of life will not only fail to achieve the desired result, but will cause the dilemma of "imitation", "imitation", and "imitation", thus going down the wrong path and causing a huge waste of huge wealth.
All in all, the poorer the person, the more careful these three expenses are. It's called an "IQ tax", and the more you buy, the poorer you become.
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