China Business Daily (reporter Chen Qing) e-commerce does not close, express delivery does not stop ......With the help of the services provided by e-commerce platforms, consumers can "buy, buy, buy" with confidence during this year's Spring Festival holiday. The move of e-commerce has also strongly stimulated the further release of the consumption potential of the Spring Festival.
In the Guibei Agricultural Products E-commerce Park in Rong'an County, Liuzhou City, Guangxi, workers work on the kumquat production line. (*Courtesy of CNSPHOTO).
"Dragon Element" products are selling well.
Buying New Year's goods during the Spring Festival is not only offline, but also the online New Year's Festival. On January 4, Pinduoduo "rushed" and launched the New Year's Festival promotion activity. Since the launch of the New Year's Festival, the number of orders for some "dragon element" peripheral goods has increased by more than 10 times in the same period. Among them, household daily necessities account for more than one-third of the total, and consumers on the Pinduoduo platform use decorations, ornaments and small dolls of the Year of the Dragon to add New Year's flavor to their homes. Year of the Dragon Blessing Couplet, Year of the Dragon Desk Calendar, Dragon Baby Plush Toys, Year of the Dragon Red Underwear Tights, and Year of the Dragon Chinese Knot Hanging Ornaments have become the top five best-selling New Year's goods during the Pinduo New Year Festival; In addition, keywords such as red envelopes in the Year of the Dragon, sweatshirts in the Year of the Dragon, and toys in the Year of the Dragon have also appeared on the platform's recent hot search list.
"Dragon Element" products have become the protagonists of the "New Year's Goods List". The reporter learned that Dewu APP has launched a large number of creative trendy products with "dragon elements" and "Spring Festival elements" to meet the consumer needs of visiting relatives and friends during the Spring Festival and self-rewarding.
According to the relevant person in charge of Dewu APP, "step by step", "get rich overnight" and "persimmon Ruyi" ......New Year's limited products with beautiful meanings have become the "favorite" of young people. For example, the Fortune Pixiu Gold Swallowing Beast Bracelet, Chow Tai Fook's Ping An Joy Gold Bar and other products that imply a prosperous New Year, as well as products with national style elements such as ancient weaving and ancient craftsmanship are all popular among post-95 consumers, and sales have been rising since New Year's Day.
The Spring Festival does not close.
Different from the past, the reporter noticed that even during the Spring Festival, the strength of the e-commerce platform is still unabated, and the e-commerce sellers are operating as usual during the Spring Festival holiday.
Pinduoduo introduced that on January 29, Pinduoduo officially launched the "Spring Festival does not close" activity. The "Spring Festival does not close" campaign will last until February 20, fully covering the Spring Festival holiday. Users can open the Pinduoduo app, go through the event entrance at the bottom of the homepage, or search for "Spring Festival does not close" to go directly to the main venue of the event. In the eye-catching position of the venue, you can see the benefits prepared by Pinduoduo for consumers, in addition to the preferential subsidies such as 30 yuan off for every 200 yuan across stores, grab coupons on the hour, and 288 yuan coupon packages, there are also ways to play such as smashing golden eggs and three single challenges, and enjoy double the happiness brought by good luck in the single room.
It is reported that during the event, Pinduoduo fully covered the needs of consumers for the Spring Festival, and continued to distribute New Year benefits through tens of billions of subsidies, multi-person groups, cross-store full reductions, etc., to ensure that 900 million consumers can enjoy "vegetable baskets", "rice bags" and "Chinese New Year's Eve meals" at an affordable, convenient and smooth price.
In addition, the "Spring Festival does not close" campaign has joined forces with a number of domestic brands to send excess benefits to consumers, focusing on preferential subsidies for hot-selling products such as food, beauty, daily necessities, and home appliances.
Courier does not slow down.
During the Spring Festival, it is not only necessary to ensure that the goods can be purchased conveniently, but also through various ways to ensure the safe delivery of goods to their homes during the Spring Festival, giving all consumers a "reassurance".
Ms. Li, a consumer, said that in previous years, the goods purchased under the order three or four days before the festival could only be delivered after the Spring Festival, and this year's express delivery is particularly powerful, and the order placed on February 2 was received on February 4.
Pinduoduo introduced that in order to ensure that the Spring Festival goods can be delivered to consumers as soon as possible, Pinduoduo's "Spring Festival does not close" activity specially invited Zhongtong Express and J&T Express as the platform's express special partners to deliver the New Year's goods smoothly and smoothly to consumers' doorsteps, so that the public can experience the joy of receiving New Year's goods in the snowy weather and the Spring Festival. As the exclusive comprehensive strategic partner of Pinduoduo, China Post will also receive mail normally during the Spring Festival, and will further deepen cooperation with Pinduoduo in the field of rural delivery during the Spring Festival, so as to provide further convenience for consumers in rural areas to pick, return and exchange goods. For merchants participating in platform activities, Pinduoduo provides logistics support and guarantee to ensure that high-quality and good products from major production areas can directly reach the Chinese New Year's Eve dinner table.
It is reported that a number of express companies such as Postal, SF Express, and Jingdong Logistics have arranged the capacity guarantee work during the Spring Festival, and the express delivery will not slow down, and the capacity will be guaranteed.
Industry insiders said that the deepening cooperation between e-commerce platforms and express delivery companies will help improve the satisfaction and experience of online shopping.