China Business Daily (reporter Wang Yifei text) is approaching the Spring Festival, and the purchase of New Year's goods has become a "major matter" for the people. On February 6, a reporter from China Business Daily visited the New Year's goods market in Gongzhuling City, Changchun City, Jilin Province, and saw a dazzling array of various couplets with a strong New Year's flavor.
As the "hometown of corn in China", Gongzhuling City's grain industry is well-known throughout the country. On February 6, the first secretaries of Gongzhuling City ushered in the first large-scale bazaar of endorsed products in recent years, and they stood on the platform for village and town agricultural products, showing their identities, talking about nostalgia, selling products, and talking about revitalization, so as to welcome the New Year.
The first secretaries of Gongzhuling City in the village displayed the endorsement products.
China's corn homeland "promotes the best use of agricultural products.
These noodles are made from local corn, and the remaining corn ballast and grits can be added to the rice to make the rice more nutritious and flavorful. Wang Lixian, the first secretary of Yangdachengzi Town, Gongzhuling City, in Wangzapu Village, held up the "fancy corn products" while introducing it to reporters.
On the exhibition table, processed products of corn and other high-quality agricultural products are neatly stacked.
The first secretary of Gongzhuling City in the village" part of the endorsement exhibits.
As the "hometown of corn", Gongzhuling City has a huge grain industry. In 2023, the sown area of grain crops in Gongzhuling will reach 46960,000 acres. In recent years, relying on the resource advantages and industrial momentum of corn, Gongzhuling City has turned fresh corn food into a "first-class corn" business card in Jilin Province, with an annual processing of more than 200 million ears of fresh corn and an annual output of more than 440,000 tons, with an output value of more than 1 billion yuan.
The excellent corn production capacity enables the relevant industry chain to fully exploit the processing potential of food crops. Wang Lixian showed reporters the "Dragon Whisker Tea" that was popular in the New Year's goods market in the Year of the Dragon. He said that tea made from corn silk has multiple functions and is very popular among consumers. It is understood that the display of Yumai Longxu tea is a special product of Gongzhuling City, and the production skills have been rated as municipal intangible cultural heritage, and have won the gold medal of the Beijing International High-quality Agricultural Products Exhibition and Fair.
In addition to dragon whisker tea, Wang Liyan also showed reporters tea products made of sunflower flowers: "After the melon seeds are shoveled down, how wasteful is the sunflower chassis thrown away, this product is made of sunflower flowers by using our brains." ”
The non-edible part of agricultural products is not only reflected in the production of tea products, but also pork products made from pigs fed with corn stalks.
At the stand, a boxed pork product labeled "Grazing pigs" attracted the attention of journalists. "The feed for the pig must be non-GMO corn stalks, which are made into pellets for fermentation, and then mixed with our cornmeal and soybean cake to feed the pigs. Liu Liangjun, the first secretary of Da Yanzi Village, Shuangcheng Town, Gongzhuling City, told reporters that the pork fed in this way is of good quality and has a fat but not greasy taste. Many consumers' children "recognize" this pork stewed pork ribs, and its taste is different from others.
Grazing pigs" made of pork products.
The New Year's economy has driven a boom in the consumption of agricultural products.
The Spring Festival stimulates the consumption vitality of the New Year's goods market and sets off a rush to buy agricultural products. Driven by the New Year's goods economy, the first secretary of Gongzhuling City in the village endorsed the product collection, and the green and natural high-quality agricultural products were added to the "shopping cart" of the New Year's goods by the people.
Wang Liyan told reporters: "This is just in time for the eve of the Spring Festival, the product sales are good, and there are many people who come to buy in the morning. The reporter learned that many on-site products are produced by small factories in villages and towns, with low brand awareness, and with the help of the "signboard" endorsed by the first secretary of the village, the products have gradually opened up sales.
Some consumers don't know these brands, but there are a lot of repeat customers. Liu Liangjun said that pigs fed with natural feed such as corn straw have a growth cycle of nearly a year, which is nearly 6 months longer than the maturity time of pigs fed with ordinary feed, and it is also about 3 yuan more expensive. However, due to its unique taste and the product base is stationed in the local area, the people in the surrounding communities of the store often eat this pork product, and everyone has become a "repeat customer".
The scene of the first secretary of Gongzhuling City in the village endorsing products.
The income from our endorsement products will return to the hands of the people," Xue Yinghua, the first secretary of Huanghuachengzi Village, Shuangcheng Town, Gongzhuling City, said that the people have little understanding of the market situation and narrow sales channels.
It is understood that on January 27, Jilin Province's "First Secretary Endorsement" New Year's Goods Gathering opened in Changchun, and 256 first secretaries in the village took turns to become "experts with goods", carry out the promotion of high-quality agricultural products, and bring goods live on e-commerce channels.
In addition to setting up exhibitions in Changchun City, the first secretaries associations of cities and counties in Jilin Province have also made arrangements to determine the time and place of the gathering. The first secretary of Gongzhuling City in the village endorsed the product collection on February 6, the exhibition area is located in the Municipal Bureau of Commerce sponsored by the "Cloud Shopping Jipin Enjoy the New Year" New Year's Goods Collection and the first "Shopping Village, Happy Collection" Rural Agricultural Products Expo.
Approaching the end of the year, the first secretaries in the village stick to the New Year's goods market and "end" the endorsed products into thousands of households, which not only adds rich and high-quality agricultural products to the lively market rich in the strong New Year's flavor, but also warms the annual "reunion festival" of the peasant masses, drawing a vivid and beautiful picture for the people to get rich and rural revitalization.