Compared with the previous Spring Festival stalls in 2024, although there are no special effects blockbusters, the battle is still fierce, since its release, "Hot and Hot" and "Flying Life 2" have been equal, occupying the first and second places, and the box office has soared steadily. And "Let's Shake the Sun Together" and "Mr. Red Carpet" were out early, not only did they not make much splash, but they also fluttered at the box office.
Not only that, "Let's Shake the Sun Together", which was out early, finally couldn't sit still, and the producer announced that the box office was unfavorable because of the wrong choice in the schedule, so after careful consideration, it was decided to withdraw the film from the Spring Festival schedule and postpone it to March 30 to be released to meet the film public again.
"Let's Shake the Sun Together" announced that it would vacate the position and fight again the next day, and as early as before, there were suspected insiders on the Internet who issued a statement, revealing that "Let's Shake the Sun Together" will be officially announced on February 15, and major theaters are requested to adjust the film schedule as soon as possible, but I didn't expect the official statement to come so quickly.
Not only that, after the announcement of the withdrawal of the film, according to the Lighthouse Professional Edition platform, the schedule of "Let's Shake the Sun Together" has also changed from the previous 46% dropped to 24%, in addition to "Mr. Red Carpet", there is also a bigger gap between the film schedule of "Let's Shake the Sun Together" and other films.
In addition, there was also a poster of the withdrawal of suspected films on the Internet before, in which it was written "We have withdrawn", so it seems that combined with the revelations of industry insiders, all kinds of details seem to confirm the result of the failure of the schedule selection.
So far, "Let's Shake the Sun Together" has only won 90 million box office, not to mention the street, whether it can get back the cost is still unknown, and now the film suddenly withdrew from the Spring Festival file, which undoubtedly caused controversy, netizens have different opinions, bluntly saying that this is disrupting the market, and if you really want to withdraw, then it is also a bad demonstration for the future filmmakers, is this going to be released with great fanfare?
Moreover, Deng Chao's movie "Chinese Ping Pong: The Jedi Strikes Back" was first changed and then withdrawn, but it also wasted the publicity and distribution fees of the previous times, which was counterproductive, and "Let's Shake the Sun Together" followed this approach again, and it is difficult not to let everyone think that this is the next "Ping Pong".
Then again, "Let's Shake the Sun Together", as the last masterpiece of Han Yan's "Life Trilogy", was originally worth looking forward to, however, this film with tragic colors chose to meet everyone during the Spring Festival, and the situation was very unfavorable. Even if the filmmaker worked hard to promote it at the beginning, shaved his head on the live broadcast site, and went deep into the masses to gain popularity, he still couldn't save the box office.
Han Yan, the director of the film, also gave his own response to the subject matter, he bluntly said that he was not opposed to putting this film in the Spring Festival file to meet everyone at the beginning, and he thought that there should be some differentiation in today's market. But at the same time, Han Yan also left a little leeway for himself in and out of his words, he emphasized that this film is suitable for any schedule to meet everyone, and he does not reject any schedule, combined with the matter of changing the file, I wonder if Han Yan's words are paving the way?
In the end, I still want to say that the film market needs reasonable competition, and does not accept "deserters", if any film once the box office hits, but chooses to "escape reality" by changing files, then it is also unfair to other films.