Wen Bian Jian, Wang Pan, Liu Shuwei.
* January 2024 issue of SOE magazine.
In the course of more than 40 years of development, Beijing New Group Building Materials Co., Ltd. (hereinafter referred to as Beijing New Building Materials) has continuously explored and implemented advanced management methods and formed a complete set of systematic management methods. From the early implementation of the 18 management laws, TQC (total quality management), on-site management, etc., implemented by the State Economic and Trade Commission, to the later 5S management, the management has been deepened. Through the organic combination of advanced management methods and means with the company's management philosophy and actual situation, a unique QEMS management system with the characteristics of Beijing New Building Materials has been formed, and through the introduction of the excellent performance model, the concept of continuous improvement and innovation is integrated into it, so as to promote the quality management innovation, technological innovation and brand innovation of Beijing New Building Materials, achieve leapfrog development, become an industry model, and continue to enhance the company's competitiveness.
Strengthen quality awareness and build a quality culture.
Beijing New Building Materials is the first enterprise in the building materials industry to introduce ISO9000 quality management system certification (1995), established a quality management system in 2009, and took the lead in the industry to integrate quality management, occupational health and safety management, environmental management and measurement management into a QEMS management system. In 2015, the company fully implemented the excellent performance management model, continuously improved the management maturity, created excellent performance, and continued to occupy the leading position in the market. In the past 5 years, it has presided over, edited and participated in the compilation of 82 national and industry standards, leading the high-end with standards. Establish quality information platforms such as procurement Internet platforms and "Beixin Cloud Manufacturing" to improve the level of quality management by digital means and gradually form a complete quality system.
For a long time, the senior management of Beijing New Building Materials regards quality as the lifeline of the enterprise, forms a quality culture of "zero tolerance and full responsibility", adheres to the quality policy of "quality and reputation are our eternal pursuit", and aims to create world-leading product quality with the goal of "quality and service", and forms a "three-level, five-system" whole-process quality management.
Relying on quality innovation, consolidate quality management.
Focusing on the three major businesses of gypsum board and gypsum board +, waterproofing and coatings, Beijing New Building Materials relies on independent innovation to break the technical barriers of foreign investment with the help of scientific research platforms such as the National Enterprise Technology Center, CNAS Laboratory, New Enterprise Association for Science and Technology, Academician Expert Workstation, and Postdoctoral Research Workstation; From the grassroots innovation and micro-innovation of the applied basic research, product end, production technology end, application technology end and the R&D branch of the base, combined with the cooperation with universities, research institutes and advantageous enterprises, the technological innovation activities of "production, education, research and application" have been carried out, and a collaborative and open innovation system has been established. Actively cultivate the innovation ecology, strengthen the integration of the innovation chain and the industrial chain, and lead and support the development of the new material industry.
Technological innovation. From 2020 to 2022, the cumulative R&D investment will be more than 2.4 billion yuan, and the intensity of R&D investment will increase from 402% to 432%。Through industry-university-research cooperation with Wuhan University of Technology, University of Science and Technology Beijing, China University of Geosciences (Beijing), China Guojian Testing Holding Group Co., Ltd. and other universities and research institutes, the academician expert workstation has carried out joint research in the application of optical fiber sensing technology, research and development of functional materials and products, development of prefabricated wall systems, research and development of phase change materials, and evaluation of decoration materials, so as to promote the transformation and implementation of scientific and technological achievements.
Talent innovation. The workstation integrates school and enterprise resources, stimulates innovation vitality, and cultivates innovative talents, which plays a key role in enhancing the technological innovation ability and comprehensive competitiveness of enterprises. The postdoctoral research workstation is not only an important channel for the cultivation and introduction of talents in Beijing New Building Materials, but also the main body for undertaking major scientific research; Undertake a series of work such as declaration, research and development, and acceptance of the company's national projects or major projects. The company attaches great importance to the construction of talent career channels, continues to establish and improve the evaluation and appointment mechanism of engineering and technical sequence level engineers, and builds a dual channel for management and technical career development, so as to realize "technology reserves and talents have directions".
Management innovation. In the face of the high cost of raw materials, Beijing New Building Materials adheres to the management of efficiency, carries out benchmarking management around the three dimensions of cost, quality and efficiency, establishes a benchmarking model, constantly summarizes experience, continues to improve, promotes the development of production and cost management in a benign direction, and improves quality and efficiency. Carry out the "increase and reduce the reduction" activities throughout the company, and organize and carry out the characteristic management activities of the "dime" cost saving plan, that is, the gypsum board business strives to reduce the production cost of gypsum board per square meter by one dime year-on-year, and the material cost of waterproofing and coating business strives to decrease by 5% year-on-year.
Business innovation. Beijing New Building Materials has established and implemented a variety of innovative business models such as "strategic procurement based on one product and one policy" and "one-click full-scale matrix integrated operation model". Embracing the Internet and Implementing "Marketing 2."0" strategy, build a nationwide retail system and a strong e-commerce system, and build a vertical to the end, horizontal to the edge, double-line flat borderless marketing system. Carry out "live streaming", organize a number of live streaming activities in the "8.28" cultural festival, "Double 11" and "Double 12" shopping festivals, and increase customer stickiness while carrying out corporate brand communication and product promotion.
Strengthen brand building and build a Chinese brand.
Beijing New Building Materials has formulated a brand strategy with the "commanding heights" strategy as the core, as well as the goal and implementation path of upgrading from a well-known brand in the industry to a well-known brand in the society, and from a Chinese brand to a world brand. Focusing on the commanding heights of the brand, brand planning, brand positioning, brand communication, brand protection, the establishment of brand management institutions and systems, the strengthening of brand building and communication, brand effectiveness measurement and improvement and other measures, in the brand development path to achieve three changes.
From Made in China to Created in China. Through brand strategy innovation, technological innovation, industrial upgrading, application and management innovation, we will lead the development of the industry and promote brand innovation and upgrading.
Upgraded from an industry brand to a social brand. In order to maintain the advantages of existing industry brands, we will introduce social marketing, create new camps, optimize media strategies, and develop public welfare brand building.
Upgraded from a Chinese brand to a world brand. Establish an international company, clarify the international positioning and image of the company's brand, strengthen the brand promotion of "BNBM" in the industry based on the international industrial layout, establish an internationally renowned brand image in the industry, and build a world-class brand.
Adhere to the mission to lead, and create a demonstration enterprise.
Adhere to the party's leadership and strengthen party building. Build the "root" and "soul" of a world-class demonstration enterprise, and become the most reliable force for the party and the country. Combine the study and implementation of the spirit of the 20th National Congress of the Communist Party of China with the company's strategic implementation, benchmarking world-class, digital construction, "100-day struggle" and "dime plan" and other key work, vigorously carry out practical activities, and promote the spirit of the 20th National Congress of the Communist Party of China to take root, go deeper and achieve results in Beijing New Building Materials.
Combined with the role of market mechanisms. Build a loyal, clean and responsible team of high-quality professional cadres and a team of dedicated, energetic and promising employees. Continue to build a six-star enterprise benchmark with an investment of 100 million yuan and an annual net profit of 50 million yuan after tax, and further build a "red benchmark" party building brand on this basis. The Party Committee of Beijing New Building Materials takes the selection activity as the starting point, incorporates the quality of party building work as an important indicator into the evaluation system, and takes the excellent assessment of party building responsibility as a necessary condition for the evaluation of "six-star benchmarking enterprise" and "red benchmarking enterprise", and leads the high-quality development of the enterprise with high-quality party building through the benchmarking demonstration role.
Fully practice and implement the "four fine management". Since 2019, Beijing New Building Materials has fully practiced the "three fine management" of China Building Materials in all aspects of production, operation and management. Beijing New Building Materials adheres to the value management philosophy and adjusts the organizational and personnel structure. Set up four special collaboration groups to do a good job in business collaboration and personnel integration.
Lean marketing. Give full play to the advantages of the market combination of Longpai, Taishan and Mengpai, adopt different marketing and first-class strategies for different customers and needs, and achieve internal synergy and jointly maintain the industry ecology.
Lean terminal services. The marketing work of Beijing New Building Materials is moving towards 20, from a single product supplier to a new green building materials "program + integration + consulting" service provider, signed a strategic cooperation agreement with many leading customers, while expanding marketing channels to pay attention to improving after-sales service and other ways, and constantly improve market share. Through marketing upgrading, brand building has changed from indirect work to direct work and enhanced the company's value.
Lean production inventory. With the help of the information system, the management method of "benchmarking" + inventory age grading is adopted for inventory, which effectively improves the inventory turnover rate and inventory quality, and pursues "zero inventory". While ensuring that the overall inventory level declines, ensure that the inventory pressure drop is inclined to the inventory of strategic materials, and focus on ensuring the quality of strategic materials such as face paper. Finished products and important bulk materials are included in the monthly performance evaluation of managers for assessment, and the awareness of lean operation of grassroots managers is further strengthened.
Lean procurement management. Strengthen centralized procurement management and promote online procurement and sunshine procurement. Beijing New Building Materials continued to promote the construction of online procurement platform, giving full play to the benefits of large-scale procurement, and the centralized procurement rate has exceeded 95%.
Grasp the implementation of the strategy.
Achieve green development and innovative development.
Focusing on the national "double carbon" strategy, we will build a national "double carbon" platform and open laboratory for raw materials. Continuously improve the "near-zero emission" green environmental protection technology, 51 gypsum board production lines have achieved "near-zero emission", accounting for 57%. Through clean energy substitution, we will further optimize the energy consumption structure, and use 3590,000 tons of biomass fuel, won China's Top Ten Circular Economy Demonstration Enterprises and China's Green Efficiency Enterprise Best Model Award. Continuously strengthen the management of carbon emission data and implement precise policies. In view of the pain points and difficulties of the industry, we will focus on breaking through the key technologies of "stuck neck" and improving product standards and application specifications. We will continue to promote the implementation of the "14th Five-Year Plan" carbon peak implementation plan of Beijing New Building Materials, and take the initiative to take the lead in completing the historical mission of "carbon peak" and "carbon neutrality" in the building materials industry.
In response to the "Belt and Road", the implementation of "global industrial layout". In 2022, the new gypsum board production line, one of the largest and most technologically advanced gypsum board production lines in East Africa, will be completed and put into operation, with product quality reaching international levels and production capacity expanding several times compared with before. It is a milestone on the road of firmly promoting the internationalization strategy of Beijing New Building Materials. The 40 million square meter gypsum board production line invested and constructed in Fergana Oblast, Uzbekistan has been officially put into operation in 2023, becoming another bright business card for Beijing New Building Materials to go international. In recent years, Beijing New Building Materials has conducted comprehensive research in 20 countries, and plans to start construction of a gypsum board production line with an annual output of 40 million square meters in Thailand in 2023, and at the same time accelerate the due diligence and project approval of powder projects in Tanzania and Uzbekistan, and reserve international projects through full research to ensure the sustainable development of internationalization and the initial coverage of the first round of global markets.
Adhere to innovation-driven.
Continue to accelerate the pace of intelligent digital transformation.
Promote the construction of the treasury system. The capital business of 389 accounts at all levels is visualized, and the completion rate is 100%. Accelerate intelligent manufacturing, continue to build the pilot work of digital "lighthouse factories" in Tianjin, Shuozhou, Jinggangshan, Liaocheng and Yichang, build a full-link architecture, promote the management and visualization of the operation status of the base's production line by the headquarters, and gradually realize the three goals of "central control", "inspection and inspection" and "on-site unmanned" of the full-level gypsum board factory.
Recreate new advantages in online and offline marketing. Cooperate with Alibaba Group to build an e-commerce platform with a high starting point and high standards; The ERP system was built with "shared finance" as the center to improve the digital ability of business management of Beijing New Building Materials. Strengthen digital operations and realize the integration of analysis, mining and display of the company's production and operation data. Quality has a cost, Beijing New Building Materials does not pursue cheap, low-price vicious competition, can not guarantee the quality will eventually hurt consumers. Beijing New Building Materials will accelerate the construction of a world-class enterprise with excellent products, outstanding brand, leading innovation and modern governance, firmly implement the new development concept, vigorously promote green, high-end, digital and internationalization, create a world-class demonstration enterprise, and serve the needs of a better life.
Author's Affiliation: Beijing New Building Materials).
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