In recent years, as brands have paid more and more attention to marketing capabilities, major e-commerce platforms have begun to productize marketing capabilities, and Douyin e-commerce's Jiemeng plan has performed particularly well in it. The Alliance Program translates its strong marketing capabilities into a range of innovative marketing tools and resources. This initiative is designed to help brands develop and execute marketing strategies more flexibly and efficiently to meet the individual needs of different market environments.
Example of back-to-image - Wonderlab brand New Year's Festival advertisement.
Jiemeng has been committed to providing a full range of marketing support for merchants, integrating their marketing capabilities into a series of standardized products, including Douyin station resources, such as Douyin Kaiping, Qianchuan, Pinzhuan, etc., and the launch of full-link search rights and interests, so that brands can freely combine and choose according to their own needs. The marketing products provided by Jiemeng cover a number of key links on the Douyin platform, including traffic acquisition, user interaction, and conversion improvement. Among them, various resource products include high-quality resources such as advertising space and recommendation positions on the Douyin platform, which can help brands quickly improve their popularity and influence.
Example of return to the image - Sisley brand New Year Festival advertising.
The full-link search rights and interests will provide 115% of the alliance coins for the brands participating in the event, and open dual resources inside and outside the site. The brand can not only redeem high-quality internal traffic, but also use outdoor resources in various scenarios such as business districts, outdoor large screens, high-speed rail stations, airports, etc., to achieve online and offline cooperation, providing sufficient protection for the brand. Brands can flexibly choose the marketing products provided by Jiemeng according to their own needs and market environment. This free combination not only improves the pertinence and flexibility of marketing strategies, but also reduces the marketing costs and risks of the brand.
Example of back-to-image - Philips brand New Year's Festival advertising.
By productizing marketing capabilities, Jiemeng plans to provide more convenient and efficient marketing support for brands, thereby helping brands achieve their marketing goals. The marketing productization of Jiemeng has also been positively responded to and recognized by many brands. Last year, the Double 11 Anjiu brand participated in the festival alliance plan, and the advertising coverage covered all cities in the first, second and third tiers, with a total of 446 high-speed rail stations, and finally achieved a fixed base growth rate of 4041% excellent results.
Example of a return image - Anjiu brand Double 11 advertising.
With the continuous development of the Douyin platform and the continuous change of user needs, Jiemeng plans to continue to pay attention to user needs, and continuously improve the level of marketing productization and service quality, so as to create more market opportunities and commercial value for brands.