At the Shanghai Auto Show last year, Buick released their new energy blockbuster Buick E5, which started at 210,000. At that time, it really shocked many people, a joint venture brand of pure electric vehicles** is similar to the same grade of fuel vehicles, which shows that Buick does have high hopes for this car.
What's even more shocking is that even the beggar version of the vehicle has L2 level assistance systems, and all models have a 30-inch large central control screen, with a maximum range of up to 620km, which is enough to attract people's attention.
Many car critics said that this is definitely the pinnacle of Buick in the field of new energy. With the Buick E5, he will definitely stir up trouble in the Chinese market and become the next new energy vehicle leader.
When this car was first launched, sales have been very good, for example, 4,868 units were sold in a single month in September last year, but only 1,693 units were sold in October, and 1,221 units were sold in November.
In fact, there are many reasons for Buick's failure, such as in terms of appearance, it really can't grasp the aesthetic concept of Chinese. If you look at the high-selling electric cars on the market, which one is not very good in appearance, but Buick still uses the traditional way of family, which is really nothing new.
The interior of the Buick car doesn't feel too technological. The most eye-catching thing is nothing more than 1 display screen, but the configuration inside is really much worse than that of domestic cars.
For example, compared with the top version of Buick E5 and the entry version of Xpeng G9, Xpeng G9 is about 30,000 yuan cheaper than Buick E5, but the configuration gap is too big. Xpeng G9 has more fatigue driving tips than Buick E5, remote parking, automatic lane change assist, tracking and reversing, hill assist, traffic jam, environment, traffic, road sign recognition and a series of functions, how do you say you will choose?
And this car is a medium and large electric SUV, and it is only equipped with an electric trunk on the top model, which is really unacceptable. In addition, many domestic new energy vehicles have an external discharge function, and the Buick E5 has not been installed.
Perhaps in order to increase sales, Buick E5 has recently made a commotion and directly launched an entry-level model, with a price of only 16990,000, which makes the old car owner very unhappy, which is tantamount to reducing the price of the car that people have already received in disguise.
So this is the embarrassment of the Buick E5, the product power is a little worse. plus a series of saucy operations of their own. Neither pleasing new users nor offending old users, in the current era when word-of-mouth is king, there will naturally be problems.