Fuping County is backed by Taihang, with profound cultural heritage, and is an ancient cultural county with a long history. In recent years, Fuping has vigorously implemented the strategy of "establishing a county with ecology and rejuvenating the county through tourism", and has embarked on a new path of "developing all-for-one tourism, consolidating the effectiveness of poverty alleviation, helping rural revitalization, and promoting high-quality development", and has been successively rated as a national ecological civilization construction demonstration zone, a global tourism demonstration zone in Hebei Province, and in 2023, it was successfully selected into the first batch of pilot lists for cultural industry empowerment rural revitalization in the country.
Integrate forces and comprehensively optimize comprehensive support
In order to accelerate the promotion of rural revitalization empowered by cultural industry, Fuping County has set up a work leading group headed by the secretary of the county party committee and the county magistrate to promote the work of cultural industry empowerment rural revitalization pilot counties with high standards, take the cultural tourism industry as a pillar industry to enrich the people, and focus on building a strong county with all-for-one tourism as one of the "4+4" Chinese-style modern Fuping series chapters. It has hired a professional design unit to compile and complete special plans for all-for-one tourism, red tourism, and rural tourism, and issued a series of documents such as "Interim Measures for Supporting the Development of Tourism", "Interim Measures for Supporting the Development of Homestay Industry", and "Eleven Measures to Support the Development of Culture and Tourism". At the same time, the relevant departments at the county level integrate more than 20 million yuan of funds every year to support the healthy and sustainable development of the cultural tourism industry.
Fuping County 72 Guitian Road.
Give full play to cultural advantages and empower the development of the tourism industry
Giving full play to the advantages of red and green resources, a number of high-quality tourist destinations have been created with the Jin-Cha-Ji Border Area Revolutionary Memorial Hall, Gujiatai and Camel Bay as the core, and the Fuping Tiansheng Bridge, Gujiatai Camel Bay Scenic Area, Dadao Agricultural Ecological Demonstration Park, and Jin-Cha-Ji Border Area Revolutionary Memorial Hall have been selected as rural tourism boutique routes by the Ministry of Culture and Tourism. It has strengthened the protection and inheritance of rural intangible cultural heritage, and has successfully declared 10 municipal-level intangible cultural heritages such as jujube wine and sedan drums, and 14 county-level intangible cultural heritages. Actively develop the "intangible cultural heritage + tourism" project, carefully design intangible cultural heritage tourism routes, and actively carry out activities for inheritors to enter scenic spots and folk activities to enter scenic spots, so as to promote the inheritance and development of rural folk culture. Vigorously develop rural tourism, successively support and promote Longquanguan Town, Gujiatai Village, Camel Bay Village was successfully selected as a national rural tourism key villages and towns, Huashan Village, Heiyagou Village, Shouchangsi Village, and Bulaotai Village were successfully selected as provincial rural tourism key villages, optimize and upgrade a number of agricultural tourism projects such as the Avenue Agricultural Ecological Demonstration Park and China Fuping Selenium Pigeon Health Industrial Park, and build rural camps such as Yunhua Valley, Camel Bay, Heiyagou, and Bodhi Lake, as well as the National Agricultural Competition Park, and plan to hold Hebei Mountain Cross-Country Competition. Red ultra-marathon and other special sports events, the launch of Fuping selenium pigeon, old mushroom and a number of "Fuping Township Ceremony" characteristic agricultural and sideline products, the initial formation of Camel Bay Village, Gujiatai Village, etc., agricultural parks, rural camps, rural sports parks, sports events, agricultural and sideline products production and sales and other diversified forms of support for the rural tourism network system. Give full play to the leading role of the first and cultural and creative industries, set up the Ma Lanhua Children's Choir, build the Ma Lan ** Valley project, and create the first theme village. In 2023, Malan Village will be rated as a provincial key village for rural tourism. Longquan Guan Town cooperated with cultural and creative workers to draw "cat-theme" paintings to create a "cat village" with creativity and love; Zhang Jianjun, a villager in Cangshan, takes Fuping's "Eight Big Bowls" catering culture as the core, and with the help of the short ** platform, the characteristic restaurants have become Internet celebrity check-in points for foreign tourists.
Wang Jinshan (front), a vocal teacher of the Ma Lanhua Children's Choir, instructed the children to rehearse Xinhua News Agency (photo by Gao Yue).
Improve facilities and services, and effectively improve the level of tourism services
Strengthen the construction of the road network, and successively invest 7 billion yuan to build more than 1,000 kilometers of roads above the village level, with an investment of 1800 million yuan to complete the reconstruction of 500 kilometers of highways through villages, and 100 million yuan to build 130 kilometers of tourist scenic corridors, forming a "one heart, two rings, seven shots, eight joints" all-for-one tourism road grid bureau. Strengthen the construction of tourism service facilities, invest 5 million yuan to improve the all-for-one tourism signage, strengthen the construction of 5G base stations, and achieve full coverage of 5G networks in major towns and scenic spots. Strengthen environmental improvement, the county has completed the transformation and upgrading of 28 tourism characteristic villages around the goal of "county is scenic spot", created 19 provincial-level beautiful villages and 14 municipal-level beautiful villages, and significantly improved the county's rural appearance.
Fuping County intangible cultural heritage project "Overlord Whip" performance.
Vigorously develop the homestay economy and inject new vitality into the tourism industry
In recent years, a number of towns in Fuping, especially Longquanguan Town, Tianshengqiao Town, Xiazhuang Township, etc., relying on location advantages, cultural resources, environmental conditions, and characteristic industries, have vigorously developed the homestay economy, upgraded the existing homestays and idle courtyards, and explored and formed the homestay development models such as Gujiatai and Camel Bay's "company-based operation mode, and the countryside actively cooperates", Mian Basin Village's "tourism development enterprise leading driven, company + farmer cooperation", and Pingshi Village's "village committee leading development". Let some villages that were unknown in the past rejuvenate and revitalize. At present, there are 109 homestays and hotels in the county, and more than 10 rural tourism boutique homestays, among which "Camel Bay Courtyard" has won the title of national B-class tourist homestay, and Longquanguan Town has won the title of top ten rural boutique homestay gathering areas in Hebei Province.
Implement multi-dimensional marketing and make every effort to call out the brand of "Red Blessed Land and Famous Landscape City".
Give full play to the leading role, through the holding of Fuping Pear Blossom Festival, "so close, so beautiful" promotion meeting and other activities, the production and launch of tourism promotional videos, etc., and constantly improve the popularity of Fuping County's "Red Blessed Land and Famous Landscape City". Encourage all scenic spots to promote tourism resources through new platforms such as Douyin and Kuaishou, so as to form an atmosphere of joint marketing by the whole people, so that 72 Guitian Road, Yinhe Tianlu, and Huangcaowa Waterfall will become popular check-in places. At the same time, by inviting well-known and influential network influencers and well-known actors to Fuping to promote and attract more people's attention. With the help of the Internet, let the "small mobile phone" become a "big stage" to show the beautiful scenery and good things of Fuping Mountain Township, and enhance the popularity and reputation of rural tourism in Fuping County.
*: Hebei Provincial Party Committee "Communist Party Member" magazine in January.