In the past year, it has been an honor to walk with all colleagues in the industry. On the occasion of the Chinese New Year, China Material Think Tank selects the wonderful content of the past, with the themes of "High-quality Development Dialogue", "Expert Lecture", "Industry Experts' Views", "Brokerage Analysis", "Hot Reviews", "Special Research" and "Xishuo Property", and launches a special Spring Festival - "Review the Past and Know the New" series of articles, which are recommended to everyone and enjoy with you.Business development is the core driving force for enterprise growth, and in 2023, Zhongwu Think Tank will closely follow the development of the industry, pay attention to the industry market space, market structure, market characteristics, and market segments with growth opportunities, in order to provide reference and guidance for the development of enterprises in the industry. In August 2023, Zhongwu Think Tank released a report on the top 100 industries in the industry, systematically sorting out the development of the industry and summarizing the ten views on the development of the industry. From the perspective of industry development, we judge the industry trend through the analysis of the development background of the industry, the characteristics of market development, and the performance of the five major banks. From the perspective of market growth, in 2023, we will conduct multi-dimensional research on FM, urban services, group meals, elderly care and other segments. In addition, we also conducted on-site visits to the Wanwu Cloud Butterfly City project to explore ways to reduce costs and increase efficiency in the industry, and provide suggestions and suggestions for the development pain points of the industry.In 2024, we are ready to go, continue to move forward, a new year, new opportunities, new challenges, Zhongwu Think Tank adheres to the original intention of "being a friend of time with the property industry", accompanies the industry, and witnesses the evergreen foundation and performance of the property service enterprises.
On August 10, 2023, the 2023 China Top 100 Property Comprehensive Strength Enterprises Research Conference hosted by China Material Think Tank and China Material Research Institute was held in Kunming, at which the "2023 China Top 100 Property Enterprises Research Report" was released, and the "2023 China Top 100 Property Service Comprehensive Strength Enterprises", "2023 China Top 50 Property State-owned Enterprises" and "2023 China Top 100 Property Brand Influence Enterprises" were grandly announced at the same time 2023 China's Top 100 Property High-quality Service Enterprises" and a series of special lists.
This research on the top 100 enterprises mainly puts forward ten core views from three chapters: returning to the essence of service, reshaping the competitive pattern, and boosting development confidence, comprehensively interpreting the development direction of the industry and judging the current development situation of the industry. Viewpoint 1: The pursuit of effective scale and reasonable profits, high-quality development has become the main tone of the industry; Viewpoint 2: Focus on deepening the region, improving management density, increasing business synergy and enhancing core competitiveness; Viewpoint 3: Consolidate the foundation to seek diversified development and explore new space for business development; Point 4: Return to the essence of service, strengthen the brand, and create the best value with high quality; Viewpoint 5: The central state-owned enterprises in real estate still have support, the integration of state-owned assets has potential, and the state-owned assets and property enterprises have sufficient stamina; Viewpoint 6: The market competition in the stock era is fierce, and the bad competition with capital advances will continue; Viewpoint 7: Smart technology promotes property transformation, helps improve quality, efficiency and service quality; Viewpoint 8: Property stocks are at low valuations**, valuation differentiation is intensifying, and it is difficult to return to high valuations in the short term; Viewpoint 9: Policy support creates a favorable development environment, and the party-mass co-governance creates a new pattern of co-construction and sharing; Viewpoint 10: The property industry has the gene of sustainable operation, the prospect is still bright, and long-term development requires patience.
Industry: Is the property ready for the arrival of a new era?
In 2023, the industry will develop to a new stage. From the perspective of guidance, the policy is more vertical and refined, requiring enterprises to update their service capabilities; From the perspective of industry development, the market space is stabilizing, requiring enterprises to find the right business longboard; From the perspective of upstream and downstream dynamics, the new business of property enterprises competes with some first-class businessmen on the same stage, torturing the core competitiveness of property enterprises.
The upgrading of the industry has been gradually completed, the external environment has gradually stabilized, the market pattern has been initially determined, and the property industry is standing at the beginning of a new era. For property enterprises, opportunities and challenges coexist, on the basis of the completion of the transformation, improve the maturity of enterprise operation, find the core business logic of the enterprise in the new environment, in order to achieve steady and quality growth in the next stage, and achieve their own world.
Market: Same market, different growth paths
When the industry shifts from scale racing to quality development, the primary goal of enterprise scale expansion is no longer area growth, but sustainable business development. Therefore, when the development goals of enterprises change, the performance of the entire market also begins to form new characteristics.
To sum up, at present, different businesses, different levels of market maturity, and enterprises at different stages of development also play different roles in it. Leading enterprises think about urban services, and large and medium-sized enterprises pay more attention to non-housing; State-owned enterprises seize the opportunity to expand their business volume.
In addition, at present, the enterprise, the market, and the customer are all presenting a clearer situation, but the current new products that establish a solid connection with the customer are still missing. Therefore, how to build products and models for efficient interaction between enterprises, markets and customers has become a new development requirement for enterprises. Leading enterprises represented by Wanwuyun and Poly Property have been actively upgrading their business models and service products, and enterprises in the industry have also begun to actively explore their own paths and anchor their own development space.
Industry trends in the second quarter results of the five major banks
In the second quarter of 2023, the international situation is still severe, and the overall business of the five major banks is under great downward pressure. Zhongwu Think Tank continued to track and study the performance of each bank, and found some trends through the study of the performance of the five major banks in the second quarter. First, the facility management business has become the main development direction of the five major international banks, and there are many cases of entering the market through mergers and acquisitions. Second, the property management business does have strong resilience, and no matter how the economic situation changes, the business income can remain stable. Third, compared with other regions of the world, the business in the Asia-Pacific region is relatively stable, with broad room for growth, and the five major banks will invest more resources to enter the market in the future.
FM facility management has a trillion-dollar market space and has become a hot direction for many property companies to explore. In 2023, Zhongwu Think Tank, offline, launched the "Property FM Facility Management President's Seminar" in Shenzhen in August, and invited Zhu Yunfei, Managing Director of Greentown Deyu Business Management Services, Liu Jun, an expert of the ISO TC267 Facility Management Strategy Working Group and member of the National Facility Management Standardization Technical Committee, and Zhang Huaibin, Technical Director of the Commercial Writing Division of CCCC Property Services Group, to analyze the development and trend of FM facility management from different perspectives. The think tank has also released relevant special research reports on this track.
Gewu Business |The FM Facility Management President's Seminar was successfully concluded
From August 2nd to 4th, the Seminar for the President of Property FM Facility Management sponsored by China Think Tank and Gewu Business School was successfully held in Shenzhen. The members of the workshop visited Galaxy World, the star project of Galaxy Group, and listened to Liu Jun, an expert from the expert database of China Think Tank, an expert of the ISO TC267 Facility Management Strategy Working Group, and a member of the National Facility Management Standardization Technical Committee, who shared "FM Facility Management In-depth Analysis and Business Strategy". Mr. Liu Jun's sharing mainly includes three aspects: first, the core connotation of facility management; second, the outsourcing of facility management services; Third, the strategic value of facility management.
In addition, Mr. Liu Jun led the students to collide with each other on "how to develop facility management", and jointly explored the entry path and opportunity points of property enterprises in the field of FM facility management under the existing conditions. Zhang Yimin, co-founder of Ruiwu Baichuan, led everyone to review the development process of FM facility management in China from the perspective of FM facility management practical cases, and made a more practical analysis of the current status of FM facility management.
Zhu Yunfei丨The core key to the transformation of facility management in property management enterprises
On April 11th, Zhu Yunfei, a core expert and evangelist in the field of facility management of property enterprises, an expert of the expert database of Zhongwu Think Tank and the managing director of Greentown Deyu Business Management Services, was a guest of the "Professional Success - Zhongwu Think Tank Expert Lecture", bringing a sharing entitled "The Core Key to the Transformation of Facility Management of Property Management Enterprises". At the same time, Tian Wei, vice president of Baohua Property Management, Peng Jiumin, chief engineer of Chengdu Jiacheng Xinyue Group, and Lin Xunquan, director of Century Jinyuan Service Engineering Center, were invited as interactive guests.
He mainly talked about the overview of FM, the similarities and differences between FM and PM, how property enterprises enter facility management, how to understand the subtext of human requirements in service needs, and the analysis of FM project operation cases. First of all, he clarified the definition and core value of FM facility management, as well as the current development status of FM in China, and made a comparative analysis of the similarities and differences between FM and PM. FM Facility Management is a multidisciplinary discipline that ensures the realization of built environmental engineering through the integration of people, space, processes and technology. More broadly, all operations other than the non-core business of an enterprise can be called facility management. Its core value is to provide and maintain high-quality business space, integrate and support all facility-related businesses within the organization, reduce the operating costs of the whole life cycle of the facility, and support the organization's development strategy and core business.
Liu Jun丨Through the ISO international standard** facility management connotation
On July 13th, Liu Jun, an expert of the expert database of Zhongwu Think Tank, an expert of the ISO TC267 Facility Management Strategy Working Group, and a member of the National Technical Committee for Standardization of Facility Management, was a guest at the "Professional Success - Expert Lecture of Zhongwu Think Tank", bringing a sharing entitled "The Connotation of Facility Management through ISO International Standards".
He mainly explained the core concept and application of facility management from three aspects: international standards of facility management, core connotation of facility management, and strategic value of facility management, and analyzed the strategic value of facility management to the property management industry.
China's national standards define facility management as the integration of people, places, and processes within the built environment, and organizational functions for the purpose of improving people's quality of life and increasing core business productivity. Liu Jun emphasized that facility management is based on place, supporting people and business processes. Unlike property management, for facility management, the place is non-core, and the people and business processes that use the place are the core.
Liu Jun pointed out that property management is a real estate ancillary service; Facility management is an organizational function of an enterprise, and it is one of the non-core business functions of an enterprise.
Zhang Huaibin丨Deeply cultivate the service quality of PM property to meet the needs of customers for FM facility management
On October 31, Zhang Huaibin, an expert of the expert database of China Material Think Tank and technical director of the Commercial Writing Division of CCCC Property Service Group, was a guest at the "Professional Victory - China Material Think Tank Expert Lecture", bringing a sharing entitled "Deeply Cultivating the Quality of PM Property Services and Exploring the Management Needs of Customers' FM Facilities".
In the live broadcast, combined with his rich practical experience in property management, he introduced to us in detail the specific service upgrade of PM property service in the high-quality development environment, as well as his exploration results of FM ifm facility management in PM property management, and shared many valuable experiences in combination with common scenario guidance. In order to meet the new needs of customers, he proposed to build three teams on the basis of four guarantees and one service, strictly select personnel, organize professional training, build a professional team of conference affairs, concierge and group catering, and formulate detailed service processes and standards for various businesses.
In addition, in the third part of the live broadcast, Zhang Huaibin shared some of his learning results on the core competencies of IFMA, including: Leadership and Strategy, Facility Information Management and Technology Management, Real Estate, Core Values of Facility Management, Domestic IFM Practices, IFM Services, IFM Service Perspective, IFM Customers Pay Most Attention to the Three Degrees of Service in the Service Process, SOW Job Description, SLA Service Level Agreement, SOP Standard Operating Procedures, KPIs, key performance indicators, etc.
FM facility management, the main track of the property management industry in the future
FM Facility Management has a trillion-dollar market space, and in the critical period of industry change, this business has become a hot direction for many property companies to explore, and it is a blue ocean market that some enterprises focus on chasing. FM facility management involves many contents and a wide range of scopes, in short, we can consider the outsourcing of non-core business of enterprises as FM facility management. At present, the development of FM facility management in China is in full swing, but property enterprises are still in the period of exploration.
In 2023, the ifm forum "Integrating Facility Management and Exploring Space Value" jointly organized by Wanwuliangxing, Huawei, Alibaba, Lenovo and other well-known enterprises and the administrative departments of well-known enterprises will introduce the topic of ifm into the Expo for the first time.
According to Sullivan's research, the average ifm penetration rate in the international market is around 50%, compared to only 8% in the Chinese market. In the future, with the continuous improvement of the market's acceptance of ifm, the market size of ifm in China will continue to grow rapidly, and the broad development space still needs to be explored.
Break down barriers and push open FM's "invisible door."
FM is a market that has not been effectively developed in China, but compared with the traditional property management market, it is more open, with higher service requirements and more lucrative profits, and it is a market space that can continue to be cultivated. At present, each business is spun out, and domestic high-quality property service companies already have the service capabilities that can be matched, but the core value of FM lies in "integration", and the perspective of changing the perspective is to "integrate" the existing capabilities from the perspective of Party A's customers and achieve the core business goals of Party A's customers, so that enterprises can truly open up the market space of FM. To sum up, whether to do FM splitting the outsourcing market, or to really convert a wide range of FM customers into their own direct customers, depends on the property service company's perception of FM.
Urban services, broaden the blue ocean market of property management space and formats
The rapid development of urban services is the result of policy support and the integration of supply and demand. Urban services have greatly broadened the space and format of property management, and have been a hot track for property enterprises to focus on and layout in recent years. For the first place, the development of urban services by property enterprises can solve the phenomenon of multiple lines and departments being segmented due to management and high communication costs between departments. From the perspective of enterprises, under the background of the slowdown of new housing, the difficulty of entering the stock, and the setback of the development of diversified business operations, the urban service business has become the business direction that is widely recognized and widely deployed by many property enterprises, and has become the second growth curve for the development of some enterprises.
Spring Festival Present: In-depth Research Report on Shenzhen's "City Steward".
As of January 9, 2024, the number of streets in Shenzhen has increased to 44, and the conversion rate of 74 streets in the city has reached 595%, and the total annualized scale of the "City Steward" project under management reached 49300 million yuan. From the perspective of the number of streets under management by enterprises, Shum Yip Property, Wanwuyun and BEWG City Services ranked among the top three with 8 streets, 7 streets and 5 streets respectively. The other 24 sub-districts belong to 13 businesses. Among them: Infore environment 3There are 5 streets, 3 streets each of China Resources Vientiane Life, Gemdale Property and Tianjian Urban Service, 2 streets each of China Merchants Jiyu, Longcheng Urban Service and Shenzhen Energy Environmental Protection, 1 street each of CLP Property, Jixiang Service, Longhua Environment, Tus Environment and Yuhetian, and 05 streets.
From the above data, it can be seen that the leading property companies have been deeply involved in the reform of Shenzhen's urban housekeeper. So what is the detailed layout and service content of each street and enterprise in Shenzhen? What are the innovations in the project? What problems are encountered in the process of project service? How should we view Shenzhen's urban housekeeper reform? These are the main topics of our report.
The first part focuses on the details of the urban housekeeper project in Longgang District.
Spring Festival Present: In-depth Research Report on Shenzhen's "City Steward" (Part 1) Part II focuses on the details of the City Steward Project in Longhua District and Pingshan District.
Spring Festival Present: In-depth Research Report on Shenzhen's "City Steward" (Part II) Part 3 focuses on the details of the city steward projects in other districts.
Spring Festival Present: The fourth part of the in-depth research report on Shenzhen's "City Steward" (3) is mainly for the problems and overall evaluation in the process of promoting each project.
Spring Festival Present: In-depth Research Report on Shenzhen's "City Steward" (4).Tang Qicong丨 Food
On September 26th, Deng Qicong, an expert in the expert database of Zhongwu Think Tank, deputy general manager of the non-residential value-added business of the Social Business Division of Ya Life Group, and chairman of Lemeishan (Guangzhou) Catering Management Service, was a guest at the "Professional Success - Zhongwu Think Tank Expert Lecture", bringing a sharing entitled "Group Meal - Helping Property Enterprises Build the Second Growth Curve".
He shared that "big", "stable" and "fast" are the most significant characteristics of China's institutional catering market. In China's catering industry of more than 4 trillion yuan, it accounts for 30%; The cash flow is stable, and the overall revenue of the catering industry has declined during the epidemic, but it can still maintain positive growth; The industry is developing rapidly, with an annual growth rate of about 14% between 2016 and 2022, which is higher than the average level of the catering industry, and its market size in the catering industry has also increased from 2514% soared to 40%, and the institutional catering market is in a period of rapid development.
In addition, Deng Qicong believes that the group catering business can be described as "close to the water" for the property industry. As a "logistics" service, property enterprises naturally have the inherent interactive advantages of carrying out group meal business. For customers, a good group meal can improve employee satisfaction, a sense of belonging and corporate image. For the property enterprises themselves, the development of group meals can further integrate resources and improve service efficiency; The group catering business and property services complement each other and are further deeply bound to customers; In terms of competition, the integrated service of property + group catering logistics is convenient for property enterprises to build unique advantages and core competitiveness, and open a new track of value-added business scale.
Is there a group meal at the end of the property?
In the past two years, institutional catering has become one of the high-frequency words in the property industry, and many leading property companies have laid out the institutional catering track, and even invested hundreds of millions of cash to acquire institutional catering companies. Although the entry threshold of the group catering track is not high, it is indeed not easy to operate well and make money. First of all, group catering is a very thin business. Secondly, the first chain is the core competitiveness, and there is a certain threshold for building. In addition, the institutional catering business is also facing challenges, such as: food safety risks, further reduction of profits, and the spread of the pure labor export model.
Group meals are no less than the professional track of the market space of the property industry
The group meal business is the direction of policy support, and it is a blue ocean market worth exploring for property enterprises. In recent years, the rising institutional catering business has received policy support and widespread attention. Laws, regulations and standards such as the Notice of the General Office on Printing and Distributing the National Nutrition Plan (2017-2030) and the Operating Specifications for Institutional Catering Enterprises have been promulgated, and continuously revised and improved. In October 2022, the Ministry of Housing and Urban-Rural Development and the Ministry of Civil Affairs jointly issued the Notice on Carrying out the Pilot Work of Complete Community Construction, mentioning that communities should plan to build a series of convenient commercial service facilities such as canteens. It reflects the importance of relevant departments to people's livelihood and the construction of community canteens. In addition, policies related to food safety in catering services have been frequently introduced, such as the Food Safety Law of the People's Republic of China and the Food Safety Operation Specifications for Catering Services, which have created a healthy and orderly development environment for the development of the institutional catering industry.
The market size of institutional catering is nearly 2 trillion yuan, which is no less than the track of the property industry. However, at present, the market share of the top 100 in China's institutional catering industry is still less than 10%, the market concentration is low, and a monopoly leading enterprise has not yet been formed. In addition to the original layout of the traditional catering industry, the group catering business has also become a new business direction for many property enterprises to actively explore and cross-border layout. Some property companies are actively exploring and cross-border layout of institutional catering business, and are gradually emerging in this field.
The property cross-border pension should not lose money and make money
According to official data, by the end of 2022, the country's elderly population aged 60 and above was 2800 million, accounting for 19 percent of the total population8%, of which 2 are the elderly population aged 65 and above100 million, accounting for 14 percent of the total population9%。According to international standards, 14% of the population is over 65 years old, that is, entering a deep aging society. Affected by the birth peak in 1963, 2023 will be the year with the largest increase in the elderly population. Moreover, starting from 2023, China will enter a period of rapid population aging, and the elderly population will continue to maintain a net growth. In this pension service system, property service enterprises play an important role, and for this reason, the state has also introduced a number of policies to mobilize the enthusiasm of property enterprises to participate in pension services. However, the premise of property pension is that the basic property services are in place first to satisfy the owners. Without this premise, you can't do anything. In addition, there are pain points in property pension, for example, pension services have high requirements for professionalism, need to invest their own funds in the early stage, and the elderly are not willing to pay.
26 articles of the silver economy, the elderly have money and do not consume?
Recently, the General Office of ** issued the "Opinions on Developing the Silver Economy and Improving the Well-being of the Elderly". At present, most of the substantive support policies are still aimed at pension institutions and pension service facilities, mainly because of the relatively high cost of investment and construction. Most of the policies related to home-based and community-based care are still based on verbal support such as "support and encouragement". Therefore, when many property companies are involved in the pension business, most of them still take the opportunity to purchase services, or use site resources to invest in the construction of pension service facilities, and get relevant construction and operation subsidies. The "26 Articles of Silver Economy" this time, for property companies, is indeed more of a verbal encouragement.
Field visit丨All things cloud butterfly city, the starting point of the storm of industry change
In October 2023, China Think Tank walked into the Butterfly City landing project in Bantian Street, Shenzhen, which also opened up some practical perspectives of "Butterfly City". In a service scenario, it is the "man + machine + standard" of the enterprise project site, which produces "service products" and provides them to the "owner". Splitting from this link, Butterfly City is mainly to change the configuration of "man + machine" on the premise of ensuring or improving the quality of "service products". From the perspective of street layout, Wanwuyun invests in intelligent equipment with overall thinking, reconstructs the service process, realizes the transformation of enterprise management efficiency, and builds a framework and template for the "efficiency improvement" transformation of the project, which can be used by industry peers to learn from the local idea.