With the peak holiday season approaching, there are fewer and fewer breakfast shops open in big cities, and in order to retain employees and meet the sudden explosion of demand, the industry news of earning thousands of yuan a day has attracted people's attention.
According to CCTV financial reports, on the eve of the Spring Festival, affected by the surge in consumer demand, the salary of some positions in the service industry has also risen, among them, the daily salary of housekeepers has reached two to four times that of the past, and the average monthly salary of beauticians has increased by 16%。Not to mention the courier industry, which is mentioned every year.
Demand has skyrocketed
The demand for housekeeping services is showing an explosive trend in many places, especially in first-tier cities!
CCTV financial reporter interviewed a cleaner who is engaged in housekeeping in Beijing and said that he can usually receive up to three orders a day, but in the past half a month, he has to do five or six orders a day. The daily income is more than 200 yuan, and now sometimes the house is cleaned all day, and the income may exceed 1,000 yuan a day.
The person in charge of the housekeeping business of a life service platform told the CCTV financial reporter that the housekeeping orders in Beijing, Shanghai, Guangzhou and Shenzhen cities have increased significantly from the end of December 2023. On the eve of the Spring Festival, the demand for housekeeping services was about 40% year-on-year** and about 30%** month-on-month**. As a result, more domestic helpers are willing to stay.
Shangguan News quoted the ** data of the Consumer Market Big Data Lab, due to a large number of local Shanghainese traveling and new Shanghainese leaving Shanghai for the New Year, it is expected that during the Spring Festival in 2024, Shanghai's net outflow population will reach 8 million.
At that time, although the demand for housekeeping services will drop significantly, the demand for home cleaning services such as deep cleaning will increase significantly near the Spring Festival holiday, and the peak demand will also be earlier than in previous years. Sun Mei'e, president of the Shanghai Family Service Industry Association, said that at the same time, one "old" and one "small" (elderly care services and confinement care) services are indispensable, and they are still in demand for the domestic service market during the holiday.
In addition, the situation in Hangzhou is not far behind.
According to Hangzhou**, the bosses of many housekeeping companies in Hangzhou have said that "the order has exploded", "the queue is full", and "it is really impossible to get in", and the housekeeping aunt has also become the "most difficult to date" person a year ago. At the same time, the cleaning service has also been **, the cleaning aunt used to charge 60-70 yuan per hour, and now it needs 80 yuan.
In addition to regular cleaning services, floor waxing, sofa washing, carpet washing, range hood washing and so on are all very popular items.
The Spring Festival is almost engraved in the bones of residents, and it is also a beautiful tradition to clean up the windows of the house before the holiday. In addition, with the improvement of residents' living standards and the higher requirements for the quality of life, it is better to ask a professional cleaner to clean up thoroughly than to clean up yourself.
According to Meituan data, since January this year, Xi'an has ranked fifth in the country in terms of search popularity, with a 60% increase in search volume from the previous month. In the past two weeks, the search volume of door-to-door housekeeping has been risingIn the subdivision project, the search volume of glass cleaning increased by 300% month-on-month, and the order volume of "deep cleaning"** increased by 130% month-on-month.
According to Guangzhou**, since mid-January this year, the life service platform has linked merchants to provide services such as deep cleaning, glass cleaning, range hood cleaning and various washing and care through the mode of live broadcast "bringing goods". Young users are the main force in booking housekeeping services online.
The size of the domestic service market
Housekeeping is a branch of housekeeping. The scope of the entire domestic service industry is still relatively extensive. It is mainly a service for families, with full-time staff to provide services, including the care of pregnant women, infants, the elderly, the sick, the disabled, etc., as well as cleaning, cooking and a series of paid services.
It is reported that there are two business models in the domestic domestic service industry: vertical business model (employee system) and platform business model (intermediary system). In the operation mode, the upstream and downstream operators involved in the two are slightly different.
Under the vertical business model, the upstream, midstream and downstream of the industrial chain are: domestic tool product suppliers, domestic service companies and household users. Under this model, the domestic service worker is an employee of the domestic service company, and the domestic service company employee provides domestic service directly to the employer.
Under the platform-based business model, the upstream of the industrial chain is the housekeeping service provider and the leading supplier of housekeeping tool products, the midstream is the housekeeping platform, and the downstream is the family customer. The platform is more like an intermediary that matches the needs of downstream customers with a suitable upstream service provider.
According to the People's ** Overseas Edition, the current domestic domestic service industry is dominated by the intermediary system, and employers are looking for domestic workers, mainly relying on intermediary recommendations or word of mouth.
*: Joint Research Network.
With demographic changes and policies giving rise to families with many children, the demand for domestic services is growing, and the number of employees is also growing.
According to data from Huajing Industry Research Institute, the market size of China's domestic service industry in 2022 will be 929.5 billion yuan, and the number of employees in the domestic service industry will reach 38.5 million that year.
According to iiMedia Consulting's estimates,In 2023, the scale of the domestic service market can reach 1,164.1 billion yuan, and it is expected to maintain a steady growth trend until 2027, and is expected to exceed 1,300 billion yuan.
According to iiMedia Consulting's "2023-2024 Analysis of the Development of China's Domestic Service Industry and Industry Investment Opportunity Analysis Report", 942% of Chinese consumers have used housekeeping. Among them, female consumers accounted for 64%, and male consumers accounted for 36%. It is worth noting that young and middle-aged people aged 26-40 and married people with children have become the main force of domestic service consumption, accounting for 795% and 753%。
Although the supply and demand of the housekeeping industry are improving, consumers' requirements for service quality are constantly improving, and the demand for training and quality improvement of employees is also becoming more and more urgent.
According to *** in housekeeping services, the main problems of consumer complaints include poor quality of housekeeping staff, uneven service quality, and inconsistent service industry standards.
1. Unclear charging agreements and confusing charging standards, inability to provide on-time door-to-door service and timely appointment services and refunds, unauthorized cancellation of orders, and difficulty in refunding intermediary service fees.
Conclusion
According to industry association estimates, there are currently about 30 million employees in the domestic service industry, and the actual demand exceeds 50 million. For the domestic service industry, the state has also introduced various policies to ensure the interests of all parties.
The Ministry of Commerce, in conjunction with relevant departments, will implement comprehensive policies to expand and optimize the supply of domestic services. For example, the Ministry of Commerce and ** jointly issued the "Key Points for Promoting the Quality and Expansion of the Domestic Service Industry in 2023", emphasizing the need to formulate a self-discipline convention for the domestic service industry, guide domestic service enterprises to carry out high-quality service commitments, and take the initiative to disclose service standards, ** and other information; upgrade the credit information platform for domestic services; Implement special actions for the standardization of domestic services, and promote the introduction of a number of national standards, industry standards, local standards, and group standards.
After the extensive development of the whole industry, it will eventually move towards a stable and orderly road!
Disclaimer] The content of the article is for research and study purposes only and does not constitute any investment advice.