Chinese auto brands once predicted a battle with joint ventures, but now Chinese brands have begun to compete fiercely with traditional luxury brands. In 2023, China will rank first in the world with 30 million auto production and sales, surpassing the United States by 15.4 million new car sales and exports of 4.91 million units, surpassing Japan to become the world's largest auto exporter. This achievement is due to the rise of new energy vehicles, with more than 60% of global new energy vehicle sales and more than 80% of Chinese new energy vehicle sales contributed by Chinese brands.
Chinese brands are not only competing in the low-to-mid-end market, but are also beginning to challenge the luxury car market. In terms of million-level supercars, models such as Ai'an Haobo SSR and BYD Yangwang U9 have appeared, while in the field of luxury hard-core off-road vehicles, there are Dongfeng Mengshi 917 and Yangwang U8. The recently launched Tank 700 has officially entered the 500,000-level market, and its limited edition** is even as high as 700,000.
The launch of the Tank 700 was undoubtedly a challenge to the Prado. The success of the tank brand was not accidental, but was facilitated by the excellence of the Tank 300. The Tank 300 rewrote the history of domestic hard-core SUVs, and has been the domestic hard-core SUV sales champion for 36 consecutive months, with a market share of 50%. The cumulative sales of the tank family exceeded 350,000 units, of which the Hi-T was new.
Cumulative sales of energy models were 350,000 units. The global sales of the tank brand have exceeded 160,000 units, and overseas sales account for 20%.
The Hi4-T hybrid system equipped with the Tank 700 is a longitudinal parallel hybrid architecture based on the tank platform, and the matching 9AT longitudinal transmission is self-developed by Great Wall. This powertrain is the only large-displacement hybrid solution in the world that meets the 2030 emission standard.
Table. At the Tank 700 press conference, Tank Valley Yukun unceremoniously declared: "Whether it is 500,000, 5 million or 10 million, the tank will always be the commanding heights of hard-core off-road." "This shows that Great Wall Motor, as a leading brand of hardcore off-road in China, is ready to challenge the competition in the higher-end market.
In the face of a competitor like the Prado, the tank 700 had to show sufficient strength. Although the design styles of the two cars are different, as a hardcore off-road vehicle, power and off-road performance are the most concerned by consumers. The power system of the Tank 700 is significantly superior to that of the Prado, but its process of challenging the Prado will inevitably face tremendous pressure. However, for the tank, and for any Chinese brand that aspires to enter the 500,000-class hardcore off-road market, this battle is a must, no matter what the outside world thinks.