The new generation of children born in the era of information is also growing up in the context of the digital age, and their thinking is bound to be the same as the times, more open and more avant-garde, and they are more courageous to show themselves on the street and are willing to try new things. At the moment of trend development, the fashion aesthetics of the new generation of children have already changed. As the national style, trendy brands and other related topics continue to be hotly discussed on the whole networkAlthough many "post-10s" are young, they maintain a natural great interest and curiosity in the digital world, so that they have long been accustomed to absorbing nutrients from different circles of culture and are not bound by conventions。The children's fashion that has developed so far has long ceased to be the stereotyped image of "large color accumulation" and "low ** print". Actually,The link between children's clothing and contemporary fashion culture is far deeper than we imagined, and the new generation of trendy children and a group of cutting-edge trendy parents have more unique and diversified propositions for children's wear
He has a deep insight into the growing up context of contemporary children's rejection of simplification and enthusiasm for exploring the unknown. Balabala, a children's fashion brand that is also committed to exploring profound culture and encouraging children to explore the world from a diverse and open perspective, has recently broken the circle and linked up with the national cultural and museum IP "National Museum of China" to officially create a new IP Oriental Treasure Plan for incubating brands in 2024CNY, the launch of the Balabala Year of the Dragon series. Integrate traditional Chinese culture into daily life, use clothing as the carrier to explore the treasures of the Orient with the new generation of children, and deeply feel the inheritance and innovation power of traditional culture and modern trends. 
The national tide is popular, and the dazzling light that has been inherited so far after the collision of cultural heritage and contemporary fashion concepts not only carries the national self-confidence and emotional resonance of the Chinese people to the traditional Chinese culture, but also greatly attracts the attention of consumers, especially the "budding" of the trend, with a new expressionIt allows contemporary Chao children to pursue self-expression while stimulating their sense of closeness and identity with the excellent traditional Chinese culture. As the children's fashion brand that knows how to grow the most, Balabala has always been dedicated to exploring the integration of traditional culture and new design forces, aiming to build a new model of cultural inheritance, concentrate on domestic fashion, unremittingly contribute to the development of national fashion, and empower the diversified growth of contemporary children.
On the occasion of the 2024 Jiachen Year of the Dragon, Balabala released the National Museum Co-branded Series for the first time in the National Museum, integrating China's 5,000-year-old cultural history into this cultural and museum co-brandingThrough a series of innovative gameplay such as national tide products, creative TVC of the Year of the Dragon, and brand flash mobs, it leads consumers to explore the traditional Chinese origin, feel the footprints of China's "dragon", and immerse themselves in the inheritance and innovation of culture.
Wenbo is a treasure box of Chinese culture; The Spring Festival is the treasure light of Chinese culture; And children are treasures full of infinite possibilities. As a children's fashion brand that accompanies and guards the growth of children, Balabala has always led the confident growth of contemporary children with diversified and innovative concepts. The co-branding with the national cultural and museum IP [National Museum of China] also allows us to see that in addition to meeting the multi-layered dressing needs of children's fashion, such as appearance, fun and socialization, Balabala continues to create more cultural confidence and self-spiritual identity, and continues to give new strength to the national tide with a diversified and innovative attitude, so that children can walk with fashion
The National Museum of China is located in Beijing's Tiananmen Square, referred to as the National Museum. It is the highest historical, cultural and artistic palace that represents the national collection, research, display and expounds the representative physical evidence of Chinese culture, and it is also the national cultural living room. The National Museum has not only inherited the national cultural genes from generation to generation, but also witnessed the continuous development history of Chinese civilization and the cultural process of the nation-state jointly created by the people of all ethnic groups. The cross-border cooperation between Balabala and the National Museum not only deeply excavates the beautiful meaning of Chinese art treasures, conveys the importance and inheritance of traditional culture, but also injects new strength into traditional art through creative design
The excellent traditional Chinese culture is the root of the Chinese nation, and this joint cooperation starts from the depths of history, along the context of time, the cultural treasures of the ancient oriental power are like a galaxy, enlighten the historical civilization with innovative and outstanding wisdom, and open a unique national tide New Year for children. For a long time, Balabala has always been constantly renewed with the brand concept of "childhood is not the same", aiming to bring more cultural thinking and spiritual value to users. In order to unite the power of cultural inheritance, Balabala launched the CNY National Museum co-branded series with clothing as the carrier, deeply excavating the beautiful meaning of the artistic treasures of the National Museum, and passing on the long-standing traditional Chinese culture to more young people and children with the concept of inheritanceThrough the unique form of cross-border co-branding, traditional culture is kneaded into the concept of contemporary art, leading children to realize their value identity and self-aesthetic proposition. 
What is surprising is that the Balabala National Museum co-branded series is inspired by the collection "Red Mountain Jade Dragon", which enjoys the reputation of "China's first dragon".。The Hongshan Jade Dragon is an early Chinese dragon image, with vivid shapes and exquisite carvings, like a divine dragon flying in the sky, and has the reputation of "China's first dragon". From ancient times to the present, the "dragon" plays a very important role in Chinese culture, and the Chinese children regard themselves as the descendants of the dragon, and the mythical image of the "dragon" has always been regarded as the supreme existence, implying authority, status, sacred auspiciousness and other beautiful cultural connotations, and is also the cultural totem and spiritual symbol of the Chinese nation. The jade dragon embodies the ancestors' awe of nature and the vision of a better life, just as the brand hopes to bring children the best life through the yearning and creation of products, the vision conveyed by Hongshan Yulong is exactly in line with the concept that Balabala wants to convey to childrenInspired by the beautiful vision conveyed by the Red Mountain Jade Dragon, Balabala starts from the gentle and powerful image of the Jade Dragon, and interprets the traditional cultural heritage in modern fashion. 
In order to welcome the 2024 Year of the Dragon, with the aim of leading children to further understand the beauty of oriental culture, Balabala combines modern popular elements such as old flowers, geometric checkered, four-leaf clover and children's favorite love heartsCombined with the image of Hongshan Jade Dragon, a new and interesting CNY National Museum co-branded series was created to convey children's self-confidence, happiness, courage and willingness to try new things。The joint series also selected the golden dragon on the "apricot yellow silk cloud dragon pattern court dress" as inspiration, and the shape of the faucet after the second creation is more rounded, highlighting the child's innocence and beautiful development mindThe words "br**e" and "courage" that should be spit out from the dragon's mouth express the positive meaning of moving forward bravely, not afraid of difficulties, and facing life with a serious attitude
Tradition is endured by innovation, as a leading brand focusing on the children's wear trackFocusing on the two perspectives of inheritance and innovation, Balabala deeply cuts into the different aspects of the national trend, combines historical culture with modern design concepts, and brings unique new clothes for the new generation of consumers for the Year of the Dragon
It is worth mentioning that Balabala's cross-border linkage is also the brand's second cooperation with Wenbo IP after the Suzhou Museum co-branded series, the Dunhuang Museum co-branded series, the Forbidden City Baoyun Building and other cultural and creative co-branded series, which can be described as a cross-border co-branded "senior old player"! The integration of traditional cultural elements into modern children's clothing works is not only an innovative breakthrough of "country" and "trend", but also a trend proposition that the brand focuses on inheritance and innovation, adds the diverse cultural connotation of children's clothing through the design language of cutting-edge trends, and releases the trend proposition of contemporary trendy children to be more diverse, open and inclusive
New Year's New Attempt, well aware of children's courage to try, like fantasy and have a strong curiosity of nature, this time the new Balabala is inspired by the New Year's meaning carried by the Year of the Dragon, and launched the industry's first New Year's masterpiece in the form of cartoons。This creative TVC starts a New Year's fantasy journey from the first perspective of children, telling the story of a teenager discovering the dragon, following the dragon, traveling through the mountains and rivers all the way and growing up. The brand focuses on the children's eyes with a dragon flying into the sea, as if they are riding on the back of a dragon, facing the neon drum tower to explore the boundless universe. The unique and creative three-dimensional animation expression contains the brand's profound intentionsBalabala hopes to attract children to stop and stay in the most vivid and original way, deepen children's understanding of the picture with TVC pictures, and deeply understand the beauty of Chinese folk customs in fun, which is the first New Year's gift that Balabala hopes to give to children, helping children grow up in diversity。In the process of TVC, Balabala led the children through the treasures of Chinese culture, with scene elements ranging from classical architecture to traditional folk customs, and the beautiful pictures not only integrate the "Chinese animation school" full of oriental aesthetic ideasMore through the vivid form of Guoman, more children have an in-depth understanding of traditional Chinese culture,Remember traditional customs,It is Balabala as the industry leader,Aiming to wear the traditional culture of the New Year to the children in a way that symbolizes the current aesthetic trend！Time.
In addition to launching the National Museum co-branded IP series, the Oriental Treasure Project also connects modern clothing with traditional Chinese culture and "walks" offline in the form of brand flash mobs to consumers' daily lives. With the Suzhou Center as the main body and the National Museum co-branded series, Balabala joined hands with the Suzhou Center for the first time to launch a series of art exhibitions of the National Museum's treasures。At the exhibition site, all the "treasure" products of Balabala that have been cooperated in the past will be exhibited in the Suzhou Center, and more cultural relics experts will walk into the Balabala National Museum Art Exhibition site, and appear to popularize Chinese dragon culture for consumers present, and feel the profound significance of the linkage between culture and clothing.
The Balabala x National Museum Cultural Experience Station not only allows the artistic treasures of the showcase to be "worn" on the body, but also combines the fashion treasure art space with the Balabala New Year and the promise of the treasure and the vitality of the city to lead consumers to explore the concept of cultural inheritance and innovationBalabala recently opened its first store in Singapore, a new 1,000-square-foot concept store showcasing Balabala's wide range of fashion products
The store combines the latest trend logos with classic design elements, and the minimalist and streamlined design style will create an immersive shopping experience. As a Chinese clothing brand that knows how to grow up most in children's fashion, Balabala has once again broken through the foreign market when it goes abroad, and has also attracted international attention with its unique domestic products and national fashion temperament
In addition to that,This time, the Balabala National Museum co-branded series used the cross-border linkage topic of the National Museum to attract traffic, and at the same time, the Year of the Dragon zodiac series launched multi-functional coats, sweatshirts and other core explosive products。In terms of color, Balabala condenses the wisdom of oriental aesthetics, draws inspiration from the color paintings of ancient Chinese architecture, uses a large number of rich colors, integrates these beautiful meanings from oriental culture into modern fashion design, promotes traditional Chinese culture, and uses clothing as a carrier to appreciate and experience the treasure of oriental aesthetics with broad spirit.
Continuing the success of the previous star cooperation to bless Gao **, the Balabala Guobo joint series invited a new product recommendation officerThe famous actor @ Yan Yikuan + @杜若溪亲自上身演绎龙年新品, the parent-child painting style is equipped with love, plus the blessing of festive New Year's items, the eye-catching parent-child relationship of the new generation, vividly interprets the beautiful meaning of the brand's co-branded series.
In addition, Balabala took advantage of the CNY node to gather the new fashion and cultural self-confidence of the national tide, and promoted the new co-branded products of the brand Guobo through the "National Museum Cooperation + Star Yankuan Cooperation", so as to realize product planting and enhance the brand voice. Among them, the brand-related topic Balabala Oriental Treasure Project has a topic of over 6000w+ on the whole network**, which can be said to have triggered a heated discussion on the whole network。As a fashion brand that understands children's growth best,Balabala has always adhered to the principle of clothing as the carrier, integrating multiculturalism, aiming to provide children with a broader and more diverse growth soil with practical actions, so that children can experience the profundity of traditional Chinese culture from a more independent perspective, and find their own energy and the value of existence。In the future, let's stay tuned for what different innovative forces Balabala will inject into traditional cultureComplex.